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TrafficThe average number of vehicles that travel each day over any road in the road network. | vehicles per day5,081 |
|---|---|
TrucksThe percentage of the total traffic volume composed of heavy vehicles. | 8.1% |
Average travel timeThe average time of travel averaged among all vehicles traveling on the road network. | 36.7 min |
Congestion ratioThe rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 13.9% |
Drivers’ average ageAverage age of residents in the geographic areas where the vehicle trips originated. | 41.1 yrs |
Drivers’ average incomeAverage income of residents in the geographic areas where the vehicle trips originated. | $60,853 |
A typical monitored road in Isabella County, Michigan sees 5,081 vehicles per day, while its 334 miles of monitored roads together handle 1,563,010 vehicle-miles traveled per day (≈570 million per year). About 1 in 12 vehicles is a truck, in line with Michigan (7.7%).
Isabella sees 34% lower average daily traffic volume than the state average (5,081 vehicles per day against 7,697), suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. In total volume terms, its road network carries about 0.7% of Michigan's statewide total of vehicle-miles. 73% of counties in Michigan see less traffic than Isabella's 5,081 vehicles per day.
At 36.7 minutes, the average travel time is 9% higher than the state level. On travel time, Isabella runs longer than 87% of counties in Michigan.
The congestion ratio of 13.9% is 25% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning.
| Traffic | vehicles per day11,370 |
|---|---|
| Trucks | 12.2% |
| Average travel time | 42.8 min |
| Congestion ratio | 18.0% |
| Drivers’ average age | 42.9 yrs |
| Drivers’ average income | $62,068 |
Highways carry about half of all travel in Isabella County, Michigan, 45% of vehicle-miles. The average highway carries 11,370 vehicles per day, 143% more than the average non-highway road in the same area, which carries 4,681 vehicles per day.
With 24% of the road miles (81 miles in 261 segments), highways punch above their length, carrying 710,999 vehicle-miles traveled per day (≈260 million per year).
That is more highway travel volume than 66% of counties in Michigan.
At 12.2%, the highway truck share matches the state average for similar road classifications. The highway traffic mix is typical for Michigan: neither freight- nor commuter-dominated.
71% of counties in Michigan see a lower highway truck share than Isabella's 12.2%. 62% of counties in Michigan see fewer highway trucks per day than Isabella's roughly 1,391.
| Traffic | vehicles per day4,681 |
|---|---|
| Trucks | 4.7% |
| Average travel time | 36.3 min |
| Congestion ratio | 13.7% |
| Drivers’ average age | 40.6 yrs |
| Drivers’ average income | $60,403 |
Local roads carry about half of all travel in Isabella County, Michigan, 55% of vehicle-miles. On the average non-highway road, that comes to 4,681 vehicles per day.
Local roads make up 76% of the monitored road miles (253 miles in 4,096 segments) but carry less than their share of travel: 852,011 vehicle-miles traveled per day (≈311 million per year). About 1 in 22 vehicles on non-highway roads is a truck (4.7%).
The concentration of trucks on non-highway roads is 62% lower than on highways.
Non-highway congestion (13.7%) runs 25% lower than the state average, pointing to smoother local traffic flow.
Isabella's average driver income is lower than 67% of counties in Michigan. The driver population here skews younger than 99% of counties in Michigan.
The average daily traffic per road sets Isabella County apart: 34% below the Michigan average.
| Metric | Isabella County | Michigan average | Difference |
|---|---|---|---|
| Traffic | 5,081 | 7,697 | -34.0% |
| Truck % (Total Traffic) | 8.1% | 7.7% | +5.3% |
| Truck % (Highway) | 12.2% | 12.0% | +2.3% |
| Avg. Travel Time | 36.7 min | 33.6 min | +9.2% |
Isabella County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the second busiest roads of the five.
| Area | Average daily traffic | Truck share | Daily vehicle-miles | Average travel time | Congestion ratio |
|---|---|---|---|---|---|
| Isabella County | 5,081 | 8.1% | 1,563,010 | 36.7 min | 13.9% |
| Midland County, Michigan | 5,812 | 6.5% | 1,713,582 | 31.7 min | 12.8% |
| Mecosta County, Michigan | 3,829 | 10.0% | 1,099,408 | 32.7 min | 13.2% |
| Clare County, Michigan | 3,501 | 9.5% | 917,855 | 37.2 min | 10.4% |
| Gratiot County, Michigan | 4,210 | 10.2% | 1,158,101 | 36.5 min | 11.2% |
| Michigan average | 7,697 | 7.7% | N/A | 33.6 min | 18.5% |
Isabella County sits in the bottom quarter of the Michigan field on average driver age, at #82 of 83.
| Measure | Isabella County | Michigan rank |
|---|---|---|
| Traffic volume (AADT) | 5,081 | #23 of 83 |
| Highway vehicle-miles per day | 710,999 | #26 of 74 |
| Truck share on highways | 12.2% | #22 of 74 |
| Highway trucks per day | 1,391 | #29 of 74 |
| Average travel time | 36.7 min | #12 of 83 |
| Average driver income | $60,853 | #56 of 83 |
| Average driver age | 41.1 yrs | #82 of 83 |
Isabella County ranks #12 of 83 on average travel time but #82 of 83 on average driver age - the two describe the same roads and are worth reading together rather than either on its own.
Traffic concentrates on a few corridors: the three busiest roads average 19,867 vehicles a day, against 5,081 on the average road in Isabella County.
Mission Street is the busiest road, at 21,833 vehicles a day, 893 of them trucks (4.1%). US 127 carries the most trucks, 2,228 a day (12.5% of its traffic), although it ranks #3 for all traffic.
US 10 carries longer journeys than most roads here, with a median trip of 62.1 minutes against 36.7 county-wide.
Drivers on US 10 are noticeably older, with a median age of 50.8 against 41.1 across the county.
Trucks make up 14.1% of traffic on US 10, against 8.1% across all roads in the county.
The busiest stretch of Mission Street carries 4.3 times the county average; trucks are 4.1% of it, below the county-wide 8.1%.
Travel on Pickard Road's busiest stretch runs 52% over free-flow time, against 14% across the county, so expect slower peak hours.
US 127 carries through traffic: the median trip using it lasts 52.7 minutes, against 36.7 for the county.
Pickard Street is one of the more congested roads here: trips take 50% longer than at free-flow speed, against 14% county-wide.
Drivers on Broadway Street are on long journeys, a median 48.7 minutes against 36.7 county-wide: a through route more than a local street.
On its busiest stretch, US 10 carries 2.2 times the county average; trucks are 14.1% of it, above the county-wide 8.1%.
The average monitored road in Isabella carries 5,081 vehicles per day, 34% less than the Michigan average of 7,697.
Isabella's average travel time of 36.7 minutes is longer than 87% of counties in Michigan.
Weekday traffic has two busy windows: AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM - about 76% above the daily average.
Drivers on Isabella roads have a median age of 41 years, younger than the Michigan average of 47, and the median household income of the neighborhoods trips originate from averages $60,853, 28% below the Michigan average.
Trucks make up about 8.1% of all traffic in Isabella County, Michigan, rising to 12.2% on highways, where long-haul freight concentrates.
The average trip in Isabella takes 36.7 minutes, 9% longer than the Michigan average of 33.6 minutes, delays at signals and congestion included.
Mission Street carries the most, 21,833 vehicles per day on its busiest stretch, followed by Pickard Road (19,952), US 127 (17,816), Pickard Street (17,037), Broadway Street (14,002). Figures are AADT, both directions combined.
US 127, with about 2,228 trucks per day on its busiest stretch, 12.5% of its 17,816 vehicles.
About 21,833 vehicles per day in both directions on its busiest stretch, including 893 trucks (4.1%). Traffic is lower on its quieter stretches; TrafficZoom shows the count for every segment.

Mobile device location data (anonymized and aggregated)

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Historical traffic pattern databases
The same traffic breakdown for the areas closest to Isabella County, Michigan.
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