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Traffic heat map of Muskegon County, Michigan: 568 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 31

Muskegon County, Michigan Traffic Counts

TrafficZoom tracks traffic on 568 road miles in Muskegon County, Michigan, divided into 16,232 segments averaging 185 ft. Its busiest road, US 31, carries 30,798 vehicles a day, 5.5 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Muskegon County, Michigan

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day5,552
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

6.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

16.5%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$70,659

Our data shows 5,552 vehicles per day on the average road in Muskegon County, Michigan, and 3,199,176 vehicle-miles traveled per day (≈1.2 billion per year) across its 568 miles of monitored roads. Trucks are a smaller part of the mix than across Michigan: 6.0% against 7.7%.

Busier roads than 78% of counties in Michigan

At 5,552 vehicles per day, the average monitored road in Muskegon carries 28% less traffic than the state average of 7,697, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.5% of Michigan's statewide total. 78% of counties in Michigan see less traffic than Muskegon's 5,552 vehicles per day.

The average trip takes 32.4 minutes, on par with the state level. Its average travel time of 32.4 minutes is shorter than 70% of counties in Michigan.

The congestion ratio of 16.5% runs slightly lower than the state level (10% lower) - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Muskegon County, Michigan

Trafficvehicles per day13,384
Trucks8.4%
Average travel time35.6 min
Congestion ratio33.5%
Drivers’ average age48.1 yrs
Drivers’ average income$70,561

Highways carry a significant share of travel in Muskegon County, Michigan: 42% of all vehicle-miles. The average highway carries 13,384 vehicles per day, 171% more than the average non-highway road in the same area, which carries 4,933 vehicles per day.

Highways make up 19% of the monitored road miles (106 miles, 1,188 segments), so they carry more than their share: 1,357,385 vehicle-miles traveled per day (≈495 million per year).

77% of counties in Michigan move less traffic on their highways.

Lower highway truck share than 86% of counties in Michigan

Highway truck concentration here runs 30% lower than the state average, at 8.4%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Muskegon's highway truck share (8.4%) is lower than 86% of counties in Michigan. Muskegon's highway truck count is higher than 63% of counties in Michigan, at roughly 1,124 trucks per day.

non-highway traffic icon

Non-highway Traffic in Muskegon County, Michigan

Trafficvehicles per day4,933
Trucks4.2%
Average travel time32.2 min
Congestion ratio15.2%
Drivers’ average age47.8 yrs
Drivers’ average income$70,724

A little more than half of the driving in Muskegon County, Michigan happens on local roads: 58% of all vehicle-miles. On the average non-highway road, that comes to 4,933 vehicles per day.

Spread over 462 miles and 15,044 segments, 81% of the road network, local roads carry a lighter load per mile: 1,841,791 vehicle-miles traveled per day (≈672 million per year). About 1 in 24 vehicles on non-highway roads is a truck (4.2%).

Younger drivers than 77% of counties in Michigan

Non-highway roads carry a truck concentration that's 51% lower than the highway network.

The non-highway congestion ratio of 15.2% is 17% lower than the state level, suggesting more efficient local mobility than the state average.

Trip origins here have higher average income than 63% of counties in Michigan. Muskegon's median driver age is lower than 77% of counties in Michigan.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 11:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 26% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +15% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Muskegon County, Michigan, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +15% in high season.

Muskegon County vs. Michigan Traffic Comparison

Muskegon County's biggest difference from the Michigan average is its highway truck share, 30% below it. Its average daily traffic per road is also 28% below.

MetricMuskegon CountyMichigan averageDifference
Traffic5,5527,697-27.9%
Truck % (Total Traffic)6.0%7.7%-22.6%
Truck % (Highway)8.4%12.0%-29.8%
Avg. Travel Time32.4 min33.6 min-3.5%

How Muskegon County compares

Muskegon County against nearby counties

Nothing in this table sets Muskegon County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Muskegon County and the 4 nearest county-level areas by centroid distance, with the Michigan average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Muskegon County5,5526.0%3,199,17632.4 min16.5%
Oceana County, Michigan2,0758.5%749,24932.5 min8.8%
Ottawa County, Michigan6,4086.8%5,935,12930.1 min17.0%
Newaygo County, Michigan4,0765.8%926,79033.7 min11.7%
Kent County, Michigan9,2406.8%14,168,81031.4 min23.7%
Michigan average7,6977.7%N/A33.6 min18.5%

Muskegon County ranked within Michigan

Muskegon County sits in the bottom quarter of the Michigan field on truck share on highways, at #64 of 74.

Muskegon County ranked among 83 county-level areas in Michigan (1 = highest); measures without data in every county rank a smaller field, down to 74.
MeasureMuskegon CountyMichigan rank
Traffic volume (AADT)5,552#19 of 83
Highway vehicle-miles per day1,357,385#18 of 74
Truck share on highways8.4%#64 of 74
Highway trucks per day1,124#28 of 74
Average travel time32.4 min#58 of 83
Average driver income$70,659#31 of 83
Average driver age47.9 yrs#64 of 83

Muskegon County ranks #19 of 83 on average daily traffic volume but #64 of 74 on truck share on highways - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Muskegon County, Michigan

The three busiest roads in Muskegon County average 26,613 vehicles a day, 4.8 times the county average of 5,552 across all its monitored roads.

US 31 is the busiest road, at 30,798 vehicles a day, 2,688 of them trucks (8.7%). It also carries the most trucks.

Trucks make up 11.9% of traffic on I 96, against 6.0% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 31Motorway · 30,798vehicles2,688trucks · 8.7%
Road class
Motorway
Congestion ratio
35.3%
Median trip time
35.6 min
Drivers’ median age
48.9 yrs
Drivers’ average income
$72,913

US 31 is one of the more congested roads here: trips take 35% longer than at free-flow speed, against 17% county-wide.

2Veteran's Memorial CausewayPrimary road · 24,640vehicles1,412trucks · 5.7%
Road class
Primary road
Congestion ratio
31.7%
Median trip time
28.1 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$77,032

Delays build on Veteran's Memorial Causeway: its congestion ratio of 32% over free-flow time is well above the county's 17%.

3Seaway DriveTrunk road · 24,402vehicles1,258trucks · 5.2%
Road class
Trunk road
Congestion ratio
30.5%
Median trip time
31.0 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$68,822

At 4.4 times the county average, Seaway Drive draws drivers from neighborhoods averaging $68,822 in household income.

4US 31 BusinessMotorway · 21,557vehicles1,553trucks · 7.2%
Road class
Motorway
Congestion ratio
25.4%
Median trip time
27.5 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$70,761

The busiest stretch of US 31 Business carries 3.9 times the county average; trucks are 7.2% of it, above the county-wide 6.0%.

5I 96Motorway · 21,113vehicles2,507trucks · 11.9%
Road class
Motorway
Congestion ratio
25.6%
Median trip time
39.8 min
Drivers’ median age
47.5 yrs
Drivers’ average income
$78,198

On its busiest stretch, I 96 carries 3.8 times the county average; trucks are 11.9% of it, above the county-wide 6.0%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 31Motorway · #1 by traffic30,798vehicles2,688trucks · 8.7%
2I 96Motorway · #5 by traffic21,113vehicles2,507trucks · 11.9%
3Moses J Jones ParkwayMotorway · 16,840vehicles1,738trucks · 10.3%
Road class
Motorway
Congestion ratio
19.6%
Median trip time
27.9 min
Drivers’ median age
48.0 yrs
Drivers’ average income
$75,193

Moses J Jones Parkway peaks at 16,840 vehicles a day, 3.0 times the county average; trucks are 10.3% of it, above the county-wide 6.0%.

4US 31 BusinessMotorway · #4 by traffic21,557vehicles1,553trucks · 7.2%
5Veteran's Memorial CausewayPrimary road · #2 by traffic24,640vehicles1,412trucks · 5.7%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MuskegonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Muskegon County

The same traffic breakdown for the areas closest to Muskegon County, Michigan.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.