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Traffic heat map of Oceana County, Michigan: 344 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 31 and Maple Island Road

Oceana County, Michigan Traffic Counts

TrafficZoom tracks traffic on 344 road miles in Oceana County, Michigan, divided into 3,199 segments averaging 569 ft. Its busiest road, US 31, carries 11,060 vehicles a day, 5.3 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Oceana County, Michigan

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,075
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,007

The average monitored road in Oceana County, Michigan carries 2,075 vehicles per day. Across its 344 miles of monitored roads, that adds up to 749,249 vehicle-miles traveled per day (≈273 million per year). About 1 in 12 vehicles is a truck, in line with Michigan (7.7%).

Quieter roads than 93% of counties in Michigan

Oceana's average daily traffic volume is 73% lower than the state average - 2,075 vehicles per day against 7,697 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. In total volume terms, its road network carries about 0.3% of Michigan's statewide total of vehicle-miles. By volume, Oceana's 2,075 vehicles per day trails 93% of counties in Michigan.

At 32.5 minutes, the average travel time matches the state level closely. On travel time, Oceana runs shorter than 68% of counties in Michigan.

Congestion runs 52% lower than the state level, at a ratio of 8.8%, which means smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Oceana County, Michigan

Trafficvehicles per day5,308
Trucks12.5%
Average travel time53.5 min
Congestion ratio11.0%
Drivers’ average age51.7 yrs
Drivers’ average income$67,004

A significant share of driving in Oceana County, Michigan, 40% of vehicle-miles, happens on highways. The average highway carries 5,308 vehicles per day, 170% more than the average non-highway road in the same area, which carries 1,964 vehicles per day.

With 16% of the road miles (55 miles in 106 segments), highways punch above their length, carrying 302,396 vehicle-miles traveled per day (≈110 million per year).

Higher highway truck share than 77% of counties in Michigan

The concentration of trucks on highways (12.5%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Michigan: neither freight- nor commuter-dominated.

77% of counties in Michigan see a lower highway truck share than Oceana's 12.5%. Oceana's highway truck count is lower than 60% of counties in Michigan, at roughly 663 trucks per day.

non-highway traffic icon

Non-highway Traffic in Oceana County, Michigan

Trafficvehicles per day1,964
Trucks5.7%
Average travel time31.8 min
Congestion ratio8.8%
Drivers’ average age51.3 yrs
Drivers’ average income$65,281

A little more than half of the driving in Oceana County, Michigan happens on local roads: 60% of all vehicle-miles. The average non-highway road carries 1,964 vehicles per day.

Spread over 290 miles and 3,093 segments, 84% of the road network, local roads carry a lighter load per mile: 446,853 vehicle-miles traveled per day (≈163 million per year). Trucks make up 5.7% of non-highway traffic, about 1 in 17 vehicles.

Local congestion 52% below the Michigan average

Compared to highways, non-highway routes see 54% fewer trucks by share.

At 52% lower than the state level, the non-highway congestion ratio of 8.8% signals easier movement on local roads.

Oceana's average driver income is higher than 52% of counties in Michigan. The driver population here skews older than 56% of counties in Michigan.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 11:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (-1%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +36% versus the annual average.
Lowest month:
January is the quietest month, with volumes -32% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Oceana County, Michigan, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +36% in high season.

Oceana County vs. Michigan Traffic Comparison

Of the four measures, average daily traffic per road differs most: Oceana County runs 73% below the Michigan average.

MetricOceana CountyMichigan averageDifference
Traffic2,0757,697-73.0%
Truck % (Total Traffic)8.5%7.7%+10.1%
Truck % (Highway)12.5%12.0%+4.5%
Avg. Travel Time32.5 min33.6 min-3.2%

How Oceana County compares

Oceana County is the least congested of its nearby counties

Compared with its 4 closest neighbours, Oceana County carries 49.0% less traffic on a typical road and is 33.9% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Oceana County and the 4 nearest county-level areas by centroid distance, with the Michigan average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Oceana County2,0758.5%749,24932.5 min8.8%
Muskegon County, Michigan5,5526.0%3,199,17632.4 min16.5%
Newaygo County, Michigan4,0765.8%926,79033.7 min11.7%
Mason County, Michigan4,5707.1%730,50530.7 min14.4%
Lake County, Michigan2,0657.7%286,08442.3 min10.8%
Michigan average7,6977.7%N/A33.6 min18.5%

Oceana County ranked within Michigan

Oceana County sits in the bottom quarter of the Michigan field on average daily traffic volume, at #77 of 83.

Oceana County ranked among 83 county-level areas in Michigan (1 = highest); measures without data in every county rank a smaller field, down to 74.
MeasureOceana CountyMichigan rank
Traffic volume (AADT)2,075#77 of 83
Highway vehicle-miles per day302,396#50 of 74
Truck share on highways12.5%#18 of 74
Highway trucks per day663#45 of 74
Average travel time32.5 min#57 of 83
Average driver income$66,007#40 of 83
Average driver age51.5 yrs#37 of 83

Oceana County ranks #18 of 74 on truck share on highways but #77 of 83 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Oceana County, Michigan

On their busiest stretches, the three busiest roads in Oceana County carry 8,488 vehicles a day on average, 4.1 times the typical road in the county (2,075).

US 31 is the busiest road, at 11,060 vehicles a day, 1,382 of them trucks (12.5%). No other road comes close: Maple Island Road, in second place, carries 7,209. It tops the truck ranking too, with the most trucks.

Trips using US 31 are long: a median of 53.5 minutes against 32.5 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 31Motorway · 11,060vehicles1,382trucks · 12.5%
Road class
Motorway
Congestion ratio
11.0%
Median trip time
53.5 min
Drivers’ median age
51.7 yrs
Drivers’ average income
$67,004

US 31 carries 5.3 times the county average on its busiest stretch, where the median trip lasts 53.5 minutes.

2Maple Island RoadSecondary road · 7,209vehicles390trucks · 5.4%
Road class
Secondary road
Congestion ratio
16.8%
Median trip time
39.4 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$61,565

Maple Island Road carries 3.5 times the county average on its busiest stretch, where the median trip lasts 39.4 minutes.

3State StreetPrimary road · 7,194vehicles653trucks · 9.1%
Road class
Primary road
Congestion ratio
21.4%
Median trip time
28.8 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$66,122

State Street is one of the more congested roads here: trips take 21% longer than at free-flow speed, against 9% county-wide.

4Division StreetSecondary road · 6,932vehicles373trucks · 5.4%
Road class
Secondary road
Congestion ratio
19.9%
Median trip time
36.7 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$56,578

Delays build on Division Street: its congestion ratio of 20% over free-flow time is well above the county's 9%.

5Maple Island AvenueSecondary road · 6,585vehicles354trucks · 5.4%
Road class
Secondary road
Congestion ratio
15.7%
Median trip time
40.0 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$59,323

At 3.2 times the county average, Maple Island Avenue draws drivers from neighborhoods averaging $59,323 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 31Motorway · #1 by traffic11,060vehicles1,382trucks · 12.5%
2State StreetPrimary road · #3 by traffic7,194vehicles653trucks · 9.1%
3Oceana DrivePrimary road · 5,914vehicles501trucks · 8.5%
Road class
Primary road
Congestion ratio
13.5%
Median trip time
35.8 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$65,435

The busiest stretch of Oceana Drive carries 2.9 times the county average; trucks are 8.5% of it, in line with the county-wide 8.5%.

4Maple Island RoadSecondary road · #2 by traffic7,209vehicles390trucks · 5.4%
5Division StreetSecondary road · #4 by traffic6,932vehicles373trucks · 5.4%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

OceanaDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Oceana County

The same traffic breakdown for the areas closest to Oceana County, Michigan.

Need segment-level traffic data?

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