This page delivers traffic analytics for Oceana County, Michigan. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Oceana County, Michigan among 344 road miles divided in 3,199 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 569 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,075
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,007
Our data indicates an estimated average traffic volume of 2,075 vehicles per day in Oceana County, Michigan that results in 749,249 vehicle-miles traveled per day (≈273 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 32.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Michigan state averages: Oceana's average daily traffic volume is 73% lower than the state average - 2,075 vehicles per day against 7,697 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Oceana accounts for about 0.3% of Michigan's statewide total, at 749,249 vehicle-miles traveled per day (≈273 million per year). Journey times run 3% lower than the state level, at 32.5 minutes on average. At 52% lower than the state level, the 8.8% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Oceana carries more traffic than 7% of counties in Michigan. Its average travel time of 32.5 minutes is longer than 32% of counties in Michigan.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,308
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
53.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,004
A significant volume of traffic in Oceana County, Michigan utilizes the highway network. The average highway carries 5,308 vehicles per day, 170% more than the average non-highway road in the same area, which carries 1,964 vehicles per day. That average covers 55 highway road miles divided in 106 segments (average segment length 2,718 ft), together carrying 302,396 vehicle-miles traveled per day (≈110 million per year). Trucks constitute 12.5% of highway traffic.
Analytical insight
At 12.5%, highway truck share is 5% higher than the state average, marking Oceana as a significant freight corridor - underscoring the importance of highway access for logistics operators. 77% of counties in Michigan see a lower highway truck share than Oceana's 12.5%. Oceana's highway truck count is higher than 40% of counties in Michigan, at roughly 663 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,964
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,281
The non-highway road network in Oceana County, Michigan supports a substantial volume of traffic. The average non-highway road carries 1,964 vehicles per day, 63% less than the average highway in the same area, which carries 5,308 vehicles per day. That average covers 290 non-highway road miles divided in 3,093 segments (average segment length 495 ft), together carrying 446,853 vehicle-miles traveled per day (≈163 million per year). Trucks constitute 5.7% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 54% fewer trucks by share. The non-highway congestion ratio of 8.8% is 52% lower than the state level, suggesting more efficient local mobility than the state average. Oceana's overall average travel time exceeds 32% of counties in Michigan. Trip origins here have higher average income than 52% of counties in Michigan. Oceana's median driver age is higher than 56% of counties in Michigan.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 11:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +36% versus the annual average.
Lowest month:
January is the quietest month, with volumes -32% versus the annual average.
Analytical insight
In Oceana County, Michigan, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +36% in high season.
Traffic Flow Profile Comparison
Metric
Oceana
Michigan
Average
Difference
Traffic
2,075
7,697
-73.0%
Truck % (Total Traffic)
8.5%
7.7%
+10.1%
Truck % (Highway)
12.5%
12.0%
+4.5%
Avg. Travel Time
32.5 min
33.6 min
-3.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,075 vehicles per day, providing a baseline for daily operations and site assessment.
Oceana's highway truck share of 12.5% is higher than 77% of counties in Michigan.
The average travel time for drivers is 32.5 minutes, offering a standard metric for commute and delivery route planning.
Approximately 51% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside Oceana County, Michigan. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 11:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 82% above the daily average.
Traffic volumes are typically 36% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,411 vehicles per day - a 32% decrease from the annual average.
Trucks account for approximately 8.5% of the total traffic mix across all road types, with a significantly higher concentration of 12.5% on highways.
Drivers on Oceana roads have a median age of 51 years, and the median household income of the neighborhoods trips originate from averages $66,007 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
