This page delivers traffic analytics for Potter County, South Dakota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Potter County, South Dakota among 105 road miles divided in 334 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,665 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
631
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
55.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,374
Our data indicates an estimated average traffic volume of 631 vehicles per day in Potter County, South Dakota that results in 62,438 vehicle-miles traveled per day (≈22.8 million per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 35.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the South Dakota state averages: At 631 vehicles per day, the average monitored road in Potter carries 80% less traffic than the state average of 3,156 vehicles per day - a critical factor for logistics and site planning. Network-wide, Potter accounts for about 0.3% of South Dakota's statewide total, at 62,438 vehicle-miles traveled per day (≈22.8 million per year). The average trip takes 35.0 minutes, 8% higher than the state level. 17% of counties in South Dakota see less traffic than Potter's 631 vehicles per day. On travel time, Potter runs longer than 45% of counties in South Dakota.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
899
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
63.8 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
55.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,757
A significant volume of traffic in Potter County, South Dakota utilizes the highway network. The average highway carries 899 vehicles per day, 58% more than the average non-highway road in the same area, which carries 568 vehicles per day. That average covers 27 highway road miles divided in 63 segments (average segment length 2,231 ft), together carrying 29,113 vehicle-miles traveled per day (≈10.6 million per year). Trucks constitute 15.0% of highway traffic.
Analytical insight
Highway truck concentration here runs 10% higher than the state average, at 15.0% - positioning Potter as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 60% of counties in South Dakota. 12% of counties in South Dakota see fewer highway trucks per day than Potter's roughly 135.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
568
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.3 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
55.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,087
The non-highway road network in Potter County, South Dakota supports a substantial volume of traffic. The average non-highway road carries 568 vehicles per day, 37% less than the average highway in the same area, which carries 899 vehicles per day. That average covers 79 non-highway road miles divided in 271 segments (average segment length 1,534 ft), together carrying 33,325 vehicle-miles traveled per day (≈12.2 million per year). Trucks constitute 10.2% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 32% fewer trucks by share. Potter's overall average travel time exceeds 45% of counties in South Dakota. Trip origins here have higher average income than 45% of counties in South Dakota. The driver population here skews older than 92% of counties in South Dakota.
Time-of-Day & Seasonal Patterns
Analytical insight
In Potter County, South Dakota, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Potter
South Dakota
Average
Difference
Traffic
631
3,156
-80.0%
Truck % (Total Traffic)
12.4%
10.3%
+20.8%
Truck % (Highway)
15.0%
13.6%
+10.5%
Avg. Travel Time
35.0 min
32.5 min
+7.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 631 vehicles per day, providing a baseline for daily operations and site assessment.
Potter carries more traffic than 17% of counties in South Dakota, averaging 631 vehicles per day.
Approximately 14% of highway traffic and 4% of non-highway traffic consists of vehicles whose trip originates outside Potter County, South Dakota. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Potter roads have a median age of 56 years, and the median household income of the neighborhoods trips originate from averages $70,374 - useful context for retail siting and customer profiling.
Weekday peaks occur between 8:00 AM and 11:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 71% above the daily average.
The average travel time for drivers is 35.0 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 12.4% of the total traffic mix across all road types, with a significantly higher concentration of 15.0% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
