This page delivers traffic analytics for Potter County, Texas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Potter County, Texas among 532 road miles divided in 6,869 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 409 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
6,933
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
18.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,019
Our data indicates an estimated average traffic volume of 6,933 vehicles per day in Potter County, Texas that results in 3,356,890 vehicle-miles traveled per day (≈1.2 billion per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 31.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Texas state averages: At 6,933 vehicles per day, the average road in Potter tracks closely with the state average of 6,895 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 3,356,890 vehicle-miles traveled per day (≈1.2 billion per year), about 0.5% of Texas's statewide total. The average trip takes 31.7 minutes, 3% lower than the state level. At 11% higher than the state level, the 18.2% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning. 89% of counties in Texas see less traffic than Potter's 6,933 vehicles per day. Its average travel time of 31.7 minutes is longer than 21% of counties in Texas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
11,638
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
19.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
23.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,066
A significant volume of traffic in Potter County, Texas utilizes the highway network. The average highway carries 11,638 vehicles per day, 93% more than the average non-highway road in the same area, which carries 6,044 vehicles per day. That average covers 216 highway road miles divided in 1,091 segments (average segment length 1,047 ft), together carrying 2,135,139 vehicle-miles traveled per day (≈779 million per year). 88% of counties in Texas move less traffic on their highways. Trucks constitute 19.0% of highway traffic.
Analytical insight
At 19.0%, highway truck share is 38% higher than the state average, marking Potter as a significant freight corridor - underscoring the importance of highway access for logistics operators. Potter's highway truck share (19.0%) is higher than 68% of counties in Texas. By raw truck volume, Potter carries more highway trucks than 65% of counties in Texas.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,044
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,479
The non-highway road network in Potter County, Texas supports a substantial volume of traffic. The average non-highway road carries 6,044 vehicles per day, 48% less than the average highway in the same area, which carries 11,638 vehicles per day. That average covers 316 non-highway road miles divided in 5,778 segments (average segment length 289 ft), together carrying 1,221,751 vehicle-miles traveled per day (≈446 million per year). Trucks constitute 5.5% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 71% lower than on highways. At 8% higher than the state level, the non-highway congestion ratio of 17.3% signals more friction on local roads. Overall, average travel time here is longer than 21% of counties in Texas. Trip origins here have higher average income than 66% of counties in Texas. The driver population here skews older than 34% of counties in Texas.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 60% higher than the daily average.
Weekend traffic:
Weekend volumes run about 11% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +14% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average.
Analytical insight
In Potter County, Texas, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +14% in high season.
Traffic Flow Profile Comparison
Metric
Potter
Texas
Average
Difference
Traffic
6,933
6,895
+0.5%
Truck % (Total Traffic)
14.1%
9.8%
+44.0%
Truck % (Highway)
19.0%
13.8%
+38.0%
Avg. Travel Time
31.7 min
32.6 min
-2.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 6,933 vehicles per day, providing a baseline for daily operations and site assessment.
Potter carries more highway trucks by raw volume than 65% of counties in Texas, at roughly 2,209 per day.
Trucks account for approximately 14.1% of the total traffic mix across all road types, with a significantly higher concentration of 19.0% on highways.
Approximately 36% of highway traffic and 32% of non-highway traffic consists of vehicles whose trip originates outside Potter County, Texas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Potter roads have a median age of 44 years, and the median household income of the neighborhoods trips originate from averages $74,019 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 60% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
