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Traffic heat map of Potter County, Texas: 532 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 40 and Canyon Expressway

Potter County, Texas Traffic Counts

How busy are the roads of Potter County, Texas? We measure 532 road miles, divided into 6,869 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, I 40, carries 47,611 vehicles a day, 6.9 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Potter County, Texas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day6,933
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

14.1%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

18.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

43.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$74,019

A typical monitored road in Potter County, Texas sees 6,933 vehicles per day, while its 532 miles of monitored roads together handle 3,356,890 vehicle-miles traveled per day (≈1.2 billion per year). Trucks are 14.1% of traffic, more than the 9.8% across Texas.

Busier roads than 89% of counties in Texas

Potter's average daily traffic volume of 6,933 vehicles per day is on par with the state average of 6,895. Network-wide, Potter accounts for about 0.5% of Texas's statewide total of vehicle-miles. By volume, Potter's 6,933 vehicles per day outpaces 89% of counties in Texas.

Journey times here (31.7 minutes on average) closely track the state level. On travel time, Potter runs shorter than 79% of counties in Texas.

Congestion is somewhat higher than the state level, at a ratio of 18.2% (11% higher) - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Potter County, Texas

Trafficvehicles per day11,638
Trucks19.0%
Average travel time30.6 min
Congestion ratio23.1%
Drivers’ average age43.9 yrs
Drivers’ average income$76,066

Highways carry more than half of all travel in Potter County, Texas (64% of vehicle-miles). The average highway carries 11,638 vehicles per day, 93% more than the average non-highway road in the same area, which carries 6,044 vehicles per day.

With 41% of the road miles (216 miles in 1,091 segments), highways punch above their length, carrying 2,135,139 vehicle-miles traveled per day (≈779 million per year).

By highway travel volume, Potter outranks 88% of counties in Texas.

Freight-heavy highways

At 19.0%, highway truck share is 38% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 68% of counties in Texas. By raw truck volume, Potter carries more highway trucks than 65% of counties in Texas.

non-highway traffic icon

Non-highway Traffic in Potter County, Texas

Trafficvehicles per day6,044
Trucks5.5%
Average travel time31.9 min
Congestion ratio17.3%
Drivers’ average age43.5 yrs
Drivers’ average income$71,479

Local roads carry a significant share of travel in Potter County, Texas: 36% of all vehicle-miles. A typical local road sees 6,044 vehicles per day.

Local roads make up 59% of the monitored road miles (316 miles in 5,778 segments) but carry less than their share of travel: 1,221,751 vehicle-miles traveled per day (≈446 million per year). About 1 in 18 vehicles on non-highway roads is a truck (5.5%).

Local roads carry 71% fewer trucks by share than highways

Compared to highways, non-highway routes see 71% fewer trucks by share.

Non-highway congestion (17.3%) runs slightly higher than the state level (8% higher).

Potter's average driver income is higher than 66% of counties in Texas. 66% of counties in Texas have an older driver population than Potter.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 60% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 11% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +14% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Potter County, Texas, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +14% in high season.

Potter County vs. Texas Traffic Comparison

Of the four measures, truck share differs most: Potter County runs 44% above the Texas average. Its highway truck share is also 38% above.

MetricPotter CountyTexas averageDifference
Traffic6,9336,895+0.5%
Truck % (Total Traffic)14.1%9.8%+44.0%
Truck % (Highway)19.0%13.8%+38.0%
Avg. Travel Time31.7 min32.6 min-2.8%

How Potter County compares

Potter County moves more traffic than any nearby county

Against the 4 nearest areas, Potter County runs 9.4 percentage points less truck traffic and moves 2.8 times the total daily travel; it has the second busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

Potter County and the 4 nearest county-level areas by centroid distance, with the Texas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Potter County6,93314.1%3,356,89031.7 min18.2%
Randall County, Texas9,4468.2%2,503,64729.7 min25.3%
Moore County, Texas4,25215.0%578,67033.8 min8.3%
Carson County, Texas1,86427.8%862,01340.2 min6.8%
Oldham County, Texas2,46542.7%889,88447.3 min8.1%
Texas average6,8959.8%N/A32.6 min16.4%

Potter County ranked within Texas

Potter County sits in the top quarter of the Texas field on average daily traffic volume, at #28 of 254.

Potter County ranked among 254 county-level areas in Texas (1 = highest); measures without data in every county rank a smaller field, down to 227.
MeasurePotter CountyTexas rank
Traffic volume (AADT)6,933#28 of 254
Highway vehicle-miles per day2,135,139#29 of 227
Truck share on highways19.0%#72 of 227
Highway trucks per day2,209#79 of 227
Average travel time31.7 min#202 of 254
Average driver income$74,019#88 of 254
Average driver age43.7 yrs#168 of 254

Potter County ranks #28 of 254 on average daily traffic volume but #202 of 254 on average travel time - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Potter County, Texas

Traffic concentrates on a few corridors: the three busiest roads average 37,145 vehicles a day, against 6,933 on the average road in Potter County.

I 40 is the busiest road, at 47,611 vehicles a day, 10,298 of them trucks (21.6%). It also carries the most trucks.

US 287 carries longer journeys than most roads here, with a median trip of 53.0 minutes against 31.7 county-wide.

Few trucks use Soncy Road: 3.9% of its traffic, under half the county's 14.1%.

Traffic and freight follow different roads here: only 2 of the five busiest roads also make the top 5 for trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 40Motorway · 47,611vehicles10,298trucks · 21.6%
Road class
Motorway
Congestion ratio
37.3%
Median trip time
30.3 min
Drivers’ median age
44.3 yrs
Drivers’ average income
$74,531

A freight route: trucks are 21.6% of the traffic on I 40's busiest stretch, 1.5 times the county-wide 14.1%.

2Canyon ExpresswayMotorway · 34,360vehicles3,299trucks · 9.6%
Road class
Motorway
Congestion ratio
34.3%
Median trip time
28.4 min
Drivers’ median age
43.4 yrs
Drivers’ average income
$72,148

The busiest stretch of Canyon Expressway carries 5.0 times the county average; trucks are 9.6% of it, below the county-wide 14.1%.

3Soncy RoadSecondary road · 29,464vehicles1,159trucks · 3.9%
Road class
Secondary road
Congestion ratio
22.2%
Median trip time
29.0 min
Drivers’ median age
43.9 yrs
Drivers’ average income
$83,190

On its busiest stretch, Soncy Road carries 4.3 times the county average; trucks are 3.9% of it, below the county-wide 14.1%.

4Bell StreetSecondary road · 23,928vehicles752trucks · 3.1%
Road class
Secondary road
Congestion ratio
54.7%
Median trip time
30.7 min
Drivers’ median age
44.1 yrs
Drivers’ average income
$81,217

Delays build on Bell Street: its congestion ratio of 55% over free-flow time is well above the county's 18%.

5Georgia StreetSecondary road · 21,034vehicles679trucks · 3.2%
Road class
Secondary road
Congestion ratio
50.3%
Median trip time
36.6 min
Drivers’ median age
43.6 yrs
Drivers’ average income
$66,448

Travel on Georgia Street's busiest stretch runs 50% over free-flow time, against 18% across the county, so expect slower peak hours.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 40Motorway · #1 by traffic47,611vehicles10,298trucks · 21.6%
2Canyon ExpresswayMotorway · #2 by traffic34,360vehicles3,299trucks · 9.6%
3US 287Trunk road · 13,471vehicles2,852trucks · 21.2%
Road class
Trunk road
Congestion ratio
14.1%
Median trip time
53.0 min
Drivers’ median age
42.0 yrs
Drivers’ average income
$73,757

Trucks make up 21.2% of US 287's traffic, against 14.1% across the county, so freight weighs heavily here.

4Lakeside DriveTrunk road · 12,656vehicles2,516trucks · 19.9%
Road class
Trunk road
Congestion ratio
13.8%
Median trip time
39.8 min
Drivers’ median age
44.5 yrs
Drivers’ average income
$79,818

At 83% more than the county average, Lakeside Drive draws drivers from neighborhoods averaging $79,818 in household income.

5US 87Motorway · 14,130vehicles2,306trucks · 16.3%
Road class
Motorway
Congestion ratio
14.7%
Median trip time
35.1 min
Drivers’ median age
42.6 yrs
Drivers’ average income
$69,470

US 87 peaks at 14,130 vehicles a day, 2.0 times the county average; trucks are 16.3% of it, above the county-wide 14.1%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PotterDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Potter County

The same traffic breakdown for the areas closest to Potter County, Texas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.