This page delivers traffic analytics for Reno County, Kansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Reno County, Kansas among 635 road miles divided in 6,236 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 538 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,929
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.8 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,172
Our data indicates an estimated average traffic volume of 3,929 vehicles per day in Reno County, Kansas that results in 1,540,636 vehicle-miles traveled per day (≈562 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 34.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Kansas state averages: Reno sees 7% lower average daily traffic volume than the state average (3,929 vehicles per day against 4,243), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Reno accounts for about 2.1% of Kansas's statewide total, at 1,540,636 vehicle-miles traveled per day (≈562 million per year). At 34.8 minutes, the average travel time is 9% higher than the state level. Reno carries more traffic than 88% of counties in Kansas. Its average travel time of 34.8 minutes is longer than 53% of counties in Kansas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,838
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
42.2 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,579
A significant volume of traffic in Reno County, Kansas utilizes the highway network. The average highway carries 3,838 vehicles per day, 3% less than the average non-highway road in the same area, which carries 3,938 vehicles per day. That average covers 156 highway road miles divided in 566 segments (average segment length 1,455 ft), together carrying 655,408 vehicle-miles traveled per day (≈239 million per year). That is more highway travel volume than 84% of counties in Kansas. Trucks constitute 12.7% of highway traffic.
Analytical insight
At 12.7%, highway truck share is 12% lower than the state average, marking Reno as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 24% of counties in Kansas. 38% of counties in Kansas see fewer highway trucks per day than Reno's roughly 486.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,938
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,622
The non-highway road network in Reno County, Kansas supports a substantial volume of traffic. The average non-highway road carries 3,938 vehicles per day, 3% more than the average highway in the same area, which carries 3,838 vehicles per day. That average covers 479 non-highway road miles divided in 5,670 segments (average segment length 446 ft), together carrying 885,228 vehicle-miles traveled per day (≈323 million per year). Trucks constitute 5.3% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 58% lower than on highways. Reno's overall average travel time exceeds 53% of counties in Kansas. 34% of counties in Kansas see lower average driver income among trip origins than Reno. The driver population here skews older than 44% of counties in Kansas.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 65% higher than the daily average.
Weekend traffic:
Weekend volumes run about 10% below weekday levels.
Seasonal Fluctuation
Busy season:
March–May is the high season, with volumes +3% versus the annual average.
Lowest month:
August is the quietest month, with volumes -4% versus the annual average.
Analytical insight
In Reno County, Kansas, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +3% in high season.
Traffic Flow Profile Comparison
Metric
Reno
Kansas
Average
Difference
Traffic
3,929
4,243
-7.4%
Truck % (Total Traffic)
8.4%
10.2%
-17.2%
Truck % (Highway)
12.7%
14.4%
-12.1%
Avg. Travel Time
34.8 min
31.8 min
+9.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,929 vehicles per day, providing a baseline for daily operations and site assessment.
Reno carries more traffic than 88% of counties in Kansas, averaging 3,929 vehicles per day.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 65% above the daily average.
Approximately 18% of highway traffic and 3% of non-highway traffic consists of vehicles whose trip originates outside Reno County, Kansas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 3% higher during March–May. Volumes drop to their lowest levels in August, averaging 3,774 vehicles per day - a 4% decrease from the annual average.
The average travel time for drivers is 34.8 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Reno roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $65,172 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
