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Traffic heat map of Reno County, Kansas: 635 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 30th Avenue and Main Street

Reno County, Kansas Traffic Counts

TrafficZoom tracks traffic on 635 road miles in Reno County, Kansas, divided into 6,236 segments averaging 538 ft. Its busiest road, 30th Avenue, carries 20,063 vehicles a day, 5.1 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Reno County, Kansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,929
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.8 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$65,172

The average monitored road in Reno County, Kansas carries 3,929 vehicles per day. Across its 635 miles of monitored roads, that adds up to 1,540,636 vehicle-miles traveled per day (≈562 million per year). About 1 in 12 vehicles is a truck, fewer than the 1 in 10 across Kansas.

Busier roads than 88% of counties in Kansas

At 3,929 vehicles per day, the average road in Reno carries somewhat less traffic than the state average of 4,243 (7% less). Network-wide, Reno accounts for about 2.1% of Kansas's statewide total of vehicle-miles. Reno carries more traffic than 88% of counties in Kansas.

Journey times run 9% higher than the state level, at 34.8 minutes on average. Its average travel time of 34.8 minutes is longer than 53% of counties in Kansas.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Reno County, Kansas

Trafficvehicles per day3,838
Trucks12.7%
Average travel time42.2 min
Drivers’ average age48.7 yrs
Drivers’ average income$66,579

Highways carry a significant share of travel in Reno County, Kansas: 43% of all vehicle-miles. The average highway carries 3,838 vehicles per day, about the same as the average non-highway road in the same area (3,938 vehicles per day).

Highways make up 25% of the monitored road miles (156 miles, 566 segments), so they carry more than their share: 655,408 vehicle-miles traveled per day (≈239 million per year).

By highway travel volume, Reno outranks 84% of counties in Kansas.

Lower highway truck share than 76% of counties in Kansas

At 12.7%, highway truck share is 12% lower than the state average. The highway traffic mix is typical for Kansas: neither freight- nor commuter-dominated.

Reno's highway truck share (12.7%) is lower than 76% of counties in Kansas. By raw truck volume, Reno carries fewer highway trucks than 62% of counties in Kansas.

non-highway traffic icon

Non-highway Traffic in Reno County, Kansas

Trafficvehicles per day3,938
Trucks5.3%
Average travel time34.0 min
Drivers’ average age48.9 yrs
Drivers’ average income$64,622

Local roads carry more than half of all travel in Reno County, Kansas (57% of vehicle-miles). On the average non-highway road, that comes to 3,938 vehicles per day.

Local roads make up 75% of the monitored road miles (479 miles in 5,670 segments) but carry less than their share of travel: 885,228 vehicle-miles traveled per day (≈323 million per year). The truck share on non-highway roads is 5.3%.

Drivers from lower-income areas than 66% of counties in Kansas

The concentration of trucks on non-highway roads is 58% lower than on highways.

Reno's average driver income is lower than 66% of counties in Kansas. The driver population here skews younger than 56% of counties in Kansas.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 65% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 10% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even March–May, the busiest stretch, runs only +3% versus the annual average.
Lowest month:
August is the quietest month, with volumes -4% versus the annual average - an unusual summer low, when most places are at their busiest.

Data Finding: Hourly & Seasonal Patterns

In Reno County, Kansas, the peak hour concentrates about 7% of the day's traffic, and traffic stays steady through the year (+3% in high season).

Reno County vs. Kansas Traffic Comparison

Reno County's biggest difference from the Kansas average is its truck share, 17% below it.

MetricReno CountyKansas averageDifference
Traffic3,9294,243-7.4%
Truck % (Total Traffic)8.4%10.2%-17.2%
Truck % (Highway)12.7%14.4%-12.1%
Avg. Travel Time34.8 min31.8 min+9.3%

How Reno County compares

Reno County has the busiest roads among its nearby counties

Set against the average of the 4 areas nearest to it, Reno County carries 116.0% more traffic on a typical road and moves 2.9 times the total daily travel; it has the busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Reno County and the 4 nearest county-level areas by centroid distance, with the Kansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Reno County3,9298.4%1,540,63634.8 minN/A
Rice County, Kansas1,62810.6%246,71739.9 minN/A
Kingman County, Kansas1,58414.4%381,57133.3 minN/A
McPherson County, Kansas2,92112.6%1,308,59136.2 minN/A
Stafford County, Kansas1,14213.8%159,31645.9 minN/A
Kansas average4,24310.2%N/A31.8 min17.1%

Reno County ranked within Kansas

Average daily traffic volume places Reno County #14 of 105 in Kansas - the top quarter of the state.

Reno County ranked among 105 county-level areas in Kansas (1 = highest); measures without data in every county rank a smaller field, down to 82.
MeasureReno CountyKansas rank
Traffic volume (AADT)3,929#14 of 105
Highway vehicle-miles per day655,408#14 of 82
Truck share on highways12.7%#62 of 82
Highway trucks per day486#51 of 82
Average travel time34.8 min#50 of 105
Average driver income$65,172#70 of 105
Average driver age48.9 yrs#59 of 105

The two ends of this table sit far apart: #14 of 105 on average daily traffic volume, against #62 of 82 on truck share on highways.

Busiest roads in Reno County, Kansas

On their busiest stretches, the three busiest roads in Reno County carry 17,684 vehicles a day on average, 4.5 times the typical road in the county (3,929).

30th Avenue is the busiest road, at 20,063 vehicles a day, 738 of them trucks (3.7%). KS 96 carries the most trucks, 1,567 a day (10.3% of its traffic), although it ranks #3 for all traffic.

Switzer Road carries longer journeys than most roads here, with a median trip of 48.6 minutes against 34.8 county-wide.

The truck ranking looks different from the traffic one, sharing just 2 of its 5 roads.

Few trucks use 30th Avenue: 3.7% of its traffic, under half the county's 8.4%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
130th AvenueSecondary road · 20,063vehicles738trucks · 3.7%
Road class
Secondary road
Median trip time
31.3 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$69,844

At 5.1 times the county average, 30th Avenue draws drivers from neighborhoods averaging $69,844 in household income.

2Main StreetSecondary road · 17,728vehicles823trucks · 4.6%
Road class
Secondary road
Median trip time
39.7 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$54,277

On its busiest stretch, Main Street carries 4.5 times the county average; trucks are 4.6% of it, below the county-wide 8.4%.

3KS 96Trunk road · 15,262vehicles1,567trucks · 10.3%
Road class
Trunk road
Median trip time
48.1 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$75,161

KS 96 carries through traffic: the median trip using it lasts 48.1 minutes, against 34.8 for the county.

4Switzer RoadTrunk road · 14,996vehicles1,481trucks · 9.9%
Road class
Trunk road
Median trip time
48.6 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$74,390

Switzer Road peaks at 14,996 vehicles a day, 3.8 times the county average; trucks are 9.9% of it, above the county-wide 8.4%.

54th AvenueSecondary road · 14,696vehicles665trucks · 4.5%
Road class
Secondary road
Median trip time
34.7 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$50,955

4th Avenue carries 3.7 times the county average at its busiest, 665 of them trucks (4.5%, below the county-wide 8.4%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1KS 96Trunk road · #3 by traffic15,262vehicles1,567trucks · 10.3%
2Switzer RoadTrunk road · #4 by traffic14,996vehicles1,481trucks · 9.9%
3Woodie Seat FreewayPrimary road · 12,326vehicles960trucks · 7.8%
Road class
Primary road
Median trip time
36.8 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$55,621

Woodie Seat Freeway carries 3.1 times the county average on its busiest stretch, where the median trip lasts 36.8 minutes.

4KS 61Motorway · 8,962vehicles954trucks · 10.6%
Road class
Motorway
Median trip time
33.7 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$74,221

At 2.3 times the county average, KS 61 draws drivers from neighborhoods averaging $74,221 in household income.

5KS 14 / KS 96Trunk road · 9,331vehicles932trucks · 10.0%
Road class
Trunk road
Median trip time
47.8 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$67,833

Drivers on KS 14 / KS 96 are on long journeys, a median 47.8 minutes against 34.8 county-wide: a through route more than a local street.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RenoDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Reno County

The same traffic breakdown for the areas closest to Reno County, Kansas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.