This page delivers traffic analytics for Rice County, Kansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rice County, Kansas among 198 road miles divided in 1,701 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 614 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,628
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
39.9 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,409
Our data indicates an estimated average traffic volume of 1,628 vehicles per day in Rice County, Kansas that results in 246,717 vehicle-miles traveled per day (≈90.1 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 39.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Kansas state averages: At 1,628 vehicles per day, the average monitored road in Rice carries 62% less traffic than the state average of 4,243 vehicles per day - a critical factor for logistics and site planning. Network-wide, Rice accounts for about 0.3% of Kansas's statewide total, at 246,717 vehicle-miles traveled per day (≈90.1 million per year). At 39.9 minutes, the average travel time is 25% higher than the state level. By volume, Rice's 1,628 vehicles per day outpaces 40% of counties in Kansas. On travel time, Rice runs longer than 78% of counties in Kansas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,743
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
43.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,225
A significant volume of traffic in Rice County, Kansas utilizes the highway network. The average highway carries 3,743 vehicles per day, 309% more than the average non-highway road in the same area, which carries 914 vehicles per day. That average covers 39 highway road miles divided in 429 segments (average segment length 483 ft), together carrying 121,789 vehicle-miles traveled per day (≈44.5 million per year). Trucks constitute 14.3% of highway traffic.
Analytical insight
At 14.3%, the highway truck share matches the state average for similar road classifications. By truck concentration, highways here outrank 46% of counties in Kansas. By raw truck volume, Rice carries more highway trucks than 22% of counties in Kansas.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
914
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
38.8 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,472
The non-highway road network in Rice County, Kansas supports a substantial volume of traffic. The average non-highway road carries 914 vehicles per day, 76% less than the average highway in the same area, which carries 3,743 vehicles per day. That average covers 159 non-highway road miles divided in 1,272 segments (average segment length 659 ft), together carrying 124,928 vehicle-miles traveled per day (≈45.6 million per year). Trucks constitute 7.0% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 51% fewer trucks by share. Rice's overall average travel time exceeds 78% of counties in Kansas. Trip origins here have higher average income than 36% of counties in Kansas. The driver population here skews older than 31% of counties in Kansas.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 58% higher than the daily average.
Weekend traffic:
Weekend volumes run about 26% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +8% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Rice County, Kansas, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +8% in high season.
Traffic Flow Profile Comparison
Metric
Rice
Kansas
Average
Difference
Traffic
1,628
4,243
-61.6%
Truck % (Total Traffic)
10.6%
10.2%
+4.2%
Truck % (Highway)
14.3%
14.4%
-0.6%
Avg. Travel Time
39.9 min
31.8 min
+25.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,628 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Rice skews older than 31% of counties in Kansas.
Trucks account for approximately 10.6% of the total traffic mix across all road types, with a significantly higher concentration of 14.3% on highways.
Traffic volumes are typically 8% higher during August–October. Volumes drop to their lowest levels in January, averaging 1,417 vehicles per day - a 13% decrease from the annual average.
Approximately 14% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Rice County, Kansas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 58% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
