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Traffic heat map of Rice County, Kansas: 198 miles of roads shaded from blue (light) to red (heavy traffic)

Rice County, Kansas Traffic Counts

How busy are the roads of Rice County, Kansas? We measure 198 road miles, divided into 1,701 segments, with multi-sourced, cross-verified mobile and sensor data. The average road here carries 1,628 vehicles a day, 62% less than the Kansas average of 4,243. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Rice County, Kansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,628
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

39.9 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.3 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$65,409

The average monitored road in Rice County, Kansas carries 1,628 vehicles per day. Across its 198 miles of monitored roads, that adds up to 246,717 vehicle-miles traveled per day (≈90.1 million per year). About 1 in 9 vehicles is a truck, in line with Kansas (10.2%).

Traffic 62% below the Kansas average

At 1,628 vehicles per day, the average monitored road in Rice carries 62% less traffic than the state average of 4,243, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. In total volume terms, its road network carries about 0.3% of Kansas's statewide total of vehicle-miles. Rice carries less traffic than 60% of counties in Kansas.

The average trip takes 39.9 minutes, 25% higher than the state level. Its average travel time of 39.9 minutes is longer than 78% of counties in Kansas.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rice County, Kansas

Trafficvehicles per day3,743
Trucks14.3%
Average travel time43.0 min
Drivers’ average age46.8 yrs
Drivers’ average income$66,225

Highways carry about half of all travel in Rice County, Kansas, 49% of vehicle-miles. The average highway carries 3,743 vehicles per day, 309% more than the average non-highway road in the same area, which carries 914 vehicles per day.

Highways make up 20% of the monitored road miles (39 miles, 429 segments), so they carry more than their share: 121,789 vehicle-miles traveled per day (≈44.5 million per year).

Fewer highway trucks than 78% of counties in Kansas

Highway truck concentration here (14.3%) closely tracks the state average for similar road classifications. The highway traffic mix is typical for Kansas: neither freight- nor commuter-dominated.

Rice's highway truck share (14.3%) is lower than 54% of counties in Kansas. By raw truck volume, Rice carries fewer highway trucks than 78% of counties in Kansas.

non-highway traffic icon

Non-highway Traffic in Rice County, Kansas

Trafficvehicles per day914
Trucks7.0%
Average travel time38.8 min
Drivers’ average age48.8 yrs
Drivers’ average income$64,472

Local roads carry about half of all travel in Rice County, Kansas, 51% of vehicle-miles. The average non-highway road carries 914 vehicles per day.

Spread over 159 miles and 1,272 segments, 80% of the road network, local roads carry a lighter load per mile: 124,928 vehicle-miles traveled per day (≈45.6 million per year). About 1 in 14 vehicles on non-highway roads is a truck (7.0%).

Younger drivers than 69% of counties in Kansas

Compared to highways, non-highway routes see 51% fewer trucks by share.

Rice's average driver income is lower than 64% of counties in Kansas. Rice's median driver age is lower than 69% of counties in Kansas.

Time-of-Day & Seasonal Patterns

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Peak Traffic Windows
Weekday peaks:
A long morning plateau from 7:00 AM to 12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 58% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 26% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +8% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Rice County, Kansas, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +8% in high season.

Rice County vs. Kansas Traffic Comparison

Rice County's biggest difference from the Kansas average is its average daily traffic per road, 62% below it. Its average travel time, by contrast, is 25% above.

MetricRice CountyKansas averageDifference
Traffic1,6284,243-61.6%
Truck % (Total Traffic)10.6%10.2%+4.2%
Truck % (Highway)14.3%14.4%-0.6%
Avg. Travel Time39.9 min31.8 min+25.5%

How Rice County compares

Rice County moves the least traffic of its nearby counties

Set against the average of the 4 areas nearest to it, Rice County moves 24.9% of the total daily travel and carries 44.6% less traffic on a typical road; it has the fourth busiest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Rice County and the 4 nearest county-level areas by centroid distance, with the Kansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rice County1,62810.6%246,71739.9 minN/A
Ellsworth County, Kansas1,32618.5%571,74345.6 minN/A
Reno County, Kansas3,9298.4%1,540,63634.8 minN/A
McPherson County, Kansas2,92112.6%1,308,59136.2 minN/A
Barton County, Kansas3,5769.0%540,07831.8 minN/A
Kansas average4,24310.2%N/A31.8 min17.1%

Rice County ranked within Kansas

Rice County sits in the top quarter of the Kansas field on average travel time, at #24 of 105.

Rice County ranked among 105 county-level areas in Kansas (1 = highest); measures without data in every county rank a smaller field, down to 82.
MeasureRice CountyKansas rank
Traffic volume (AADT)1,628#63 of 105
Highway vehicle-miles per day121,789#60 of 82
Truck share on highways14.3%#45 of 82
Highway trucks per day536#64 of 82
Average travel time39.9 min#24 of 105
Average driver income$65,409#68 of 105
Average driver age47.3 yrs#73 of 105

Busiest roads in Rice County, Kansas

On their busiest stretches, the top three roads on this list in Rice County carry 5,315 vehicles a day on average, 3.3 times the typical road in the county (1,628).

Main Street tops the list with 6,274 vehicles a day, 618 of them trucks (9.8%). It also carries the most trucks.

Trips using US 56 are long: a median of 67.3 minutes against 39.9 county-wide, the mark of a through route.

Trucks make up 19.1% of traffic on Avenue M and 17.8% on Limestone Road, against 10.6% across all roads in the county.

Ranked by daily traffic (AADT)

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1Main StreetTrunk road · 6,274vehicles618trucks · 9.8%
Road class
Trunk road
Median trip time
50.2 min
Drivers’ median age
46.7 yrs
Drivers’ average income
$67,015

Main Street peaks at 6,274 vehicles a day, 3.9 times the county average; trucks are 9.8% of it, below the county-wide 10.6%.

2Grand AvenueTrunk road · 5,894vehicles556trucks · 9.4%
Road class
Trunk road
Median trip time
36.2 min
Drivers’ median age
47.6 yrs
Drivers’ average income
$65,697

Grand Avenue carries 3.6 times the county average at its busiest, 556 of them trucks (9.4%, below the county-wide 10.6%).

3Broadway AvenueTrunk road · 3,778vehicles399trucks · 10.6%
Road class
Trunk road
Median trip time
36.0 min
Drivers’ median age
48.8 yrs
Drivers’ average income
$64,151

Broadway Avenue carries 2.3 times the county average on its busiest stretch, where the median trip lasts 36.0 minutes.

4US 56Trunk road · 3,220vehicles518trucks · 16.1%
Road class
Trunk road
Median trip time
67.3 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$64,638

US 56 leans on freight: 518 trucks a day, 16.1% of its traffic against 10.6% county-wide.

5Limestone RoadTrunk road · 2,957vehicles526trucks · 17.8%
Road class
Trunk road
Median trip time
43.8 min
Drivers’ median age
43.3 yrs
Drivers’ average income
$73,643

Limestone Road peaks at 2,957 vehicles a day, 82% more than the county average; trucks are 17.8% of it, above the county-wide 10.6%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Main StreetTrunk road · #1 by traffic6,274vehicles618trucks · 9.8%
2Grand AvenueTrunk road · #2 by traffic5,894vehicles556trucks · 9.4%
3Limestone RoadTrunk road · #5 by traffic2,957vehicles526trucks · 17.8%
4US 56Trunk road · #4 by traffic3,220vehicles518trucks · 16.1%
5Avenue MTrunk road · 2,410vehicles460trucks · 19.1%
Road class
Trunk road
Median trip time
52.9 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$65,381

Drivers on Avenue M are on long journeys, a median 52.9 minutes against 39.9 county-wide: a through route more than a local street.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RiceDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rice County

The same traffic breakdown for the areas closest to Rice County, Kansas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.