This page delivers traffic analytics for Roanoke City, Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Roanoke City, Virginia among 185 road miles divided in 5,156 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 190 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
8,294
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
38.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,508
Our data indicates an estimated average traffic volume of 8,294 vehicles per day in Roanoke City, Virginia that results in 1,885,506 vehicle-miles traveled per day (≈688 million per year). The traffic stream is comprised of an average of 1 truck for every 17 vehicles. Typical time spent behind the wheel per trip is 38.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Virginia state averages: At 8,294 vehicles per day, the average monitored road in Roanoke carries 55% more traffic than the state average of 5,349 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,885,506 vehicle-miles traveled per day (≈688 million per year), roughly 0.8% of Virginia's statewide total. The average trip takes 38.1 minutes, 20% higher than the state level. The congestion ratio of 20.1% is 20% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. Roanoke carries more traffic than 80% of counties in Virginia. On travel time, Roanoke runs longer than 93% of counties in Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
26,170
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
48.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,017
A significant volume of traffic in Roanoke City, Virginia utilizes the highway network. The average highway carries 26,170 vehicles per day, 245% more than the average non-highway road in the same area, which carries 7,584 vehicles per day. That average covers 25 highway road miles divided in 197 segments (average segment length 661 ft), together carrying 671,620 vehicle-miles traveled per day (≈245 million per year). 55% of counties in Virginia move less traffic on their highways. Trucks constitute 8.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (8.6%) is 34% lower than the state average for similar road classifications. This indicates Roanoke serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 17% of counties in Virginia see a lower highway truck share than Roanoke's 8.6%. 62% of counties in Virginia see fewer highway trucks per day than Roanoke's roughly 2,256.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,584
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
38.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
18.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,582
The non-highway road network in Roanoke City, Virginia supports a substantial volume of traffic. The average non-highway road carries 7,584 vehicles per day, 71% less than the average highway in the same area, which carries 26,170 vehicles per day. That average covers 161 non-highway road miles divided in 4,959 segments (average segment length 171 ft), together carrying 1,213,886 vehicle-miles traveled per day (≈443 million per year). Trucks constitute 4.2% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 52% lower than on highways. At 21% higher than the state level, the non-highway congestion ratio of 18.9% signals more friction on local roads. 93% of counties in Virginia see shorter overall travel times than Roanoke. Roanoke's average driver income exceeds 41% of counties in Virginia. 48% of counties in Virginia have a younger driver population than Roanoke.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 69% higher than the daily average.
Weekend traffic:
Weekend volumes run about 29% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +3% versus the annual average.
Lowest month:
January is the quietest month, with volumes -7% versus the annual average.
Analytical insight
In Roanoke City, Virginia, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +3% in high season.
Traffic Flow Profile Comparison
Metric
Roanoke
Virginia
Average
Difference
Traffic
8,294
5,349
+55.1%
Truck % (Total Traffic)
5.7%
9.6%
-40.1%
Truck % (Highway)
8.6%
13.1%
-34.2%
Avg. Travel Time
38.1 min
31.7 min
+20.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 8,294 vehicles per day, providing a baseline for daily operations and site assessment.
Roanoke carries more traffic than 80% of counties in Virginia, averaging 8,294 vehicles per day.
Drivers on Roanoke roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $69,508 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 69% above the daily average.
Approximately 64% of highway traffic and 37% of non-highway traffic consists of vehicles whose trip originates outside Roanoke City, Virginia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 5.7% of the total traffic mix across all road types, with a significantly higher concentration of 8.6% on highways.
The average travel time for drivers is 38.1 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 3% higher during August–October. Volumes drop to their lowest levels in January, averaging 7,732 vehicles per day - a 7% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
