This policy explains what personal data Ticon, Inc. collects when you use TrafficZoom, why we collect it, and what control you have over it. It replaces, for this website and the TrafficZoom platform, the general Ticon privacy policy dated 20 November 2022.

1. Who we are

TrafficZoom is operated by Ticon, Inc. ("Ticon", "we", "us", "our"), a corporation registered in Delaware, United States.Registered address: 16192 Coastal Highway, Lewes Delaware 19958. Privacy and data requests: admin@ticon.co. General enquiries: info@ticon.co
We are the data controller for the personal data described in this policy.

2. The short version

- We collect what you give us on our forms and in your platform account, plus standard technical data about your visit.
- We use it to run the service, answer you, keep the site secure and improve the product.
- We do not sell personal data.
- The traffic data we publish is not personal data about you or anyone else — it is anonymised and aggregated before it reaches us.
- You can ask us for a copy of your data, or to delete it, at admin@ticon.co.

3. What personal data we collect

Information you give us

- Name, job title, company, email address and phone number, when you submit a contact or demo request form, book a call, or subscribe to updates.
- The content of messages and enquiries you send us, including any information you choose to include in them.
- Account details if you use the TrafficZoom platform at app.trafficzoom.co: your name, work email, company and password credentials.

Information we collect automatically

- IP address, browser type and language, operating system, device type.
- Access times, pages viewed, the page that referred you to us, and the links you clicked.
- Identifiers set by cookies and similar technologies. See our Cookie Notice.

Information generated by your use of the platform

- The areas, counties and road corridors you look up, the reports you generate, the queries you run against our API, and your subscription status and usage limits.

Billing information

- Subscription payments are processed by Stripe. We receive your billing name, billing address, subscription status and the last four digits of the payment card. We do not receive or store full card numbers.

We do not ask for, and do not knowingly collect, special categories of personal data such as health, biometric, religious or political information.

4. The traffic data we publish is not personal data

This is worth stating plainly, because we are a data company and the question is reasonable.

The traffic volumes, truck shares, travel times and driver demographics published on this site are derived from anonymised and aggregated mobility datasets licensed from third-party providers, combined with road sensor data, public traffic count programs and US Census Bureau statistics. The mobility inputs are anonymised and aggregated before they reach us. We do not receive identifiers that would let us single out a device, a trip or a person, we do not attempt to re-identify anyone, and nothing we publish describes an identifiable individual.

"Driver demographics" are area-level inferences about the places trips begin — not observations about the people making them.

5. Why we use your data, and on what legal basis

Where we rely on legitimate interests, we have considered your interests and rights and concluded that our processing does not override them. You can object at any time at admin@ticon.co.

6. Who we share it with

We share personal data only with parties who need it to help us run the service:

- Hosting and infrastructure providers who operate the servers our site and platform run on.
- Payment processing — Stripe.
- Email delivery and CRM providers, for transactional and marketing email.
- Analytics providers, as described in the Cookie Notice.
- Professional advisers — lawyers, auditors and accountants — where necessary.
- Authorities, where we are legally required to disclose, or where disclosure is necessary to protect our rights or someone's safety.

All of them act on our instructions under a written agreement.

We do not sell personal data, and we do not share it with advertisers or data brokers.

7. International transfers

We are established in the United States, and some of our service providers process data in the United States and in the European Economic Area. Where we transfer personal data out of the EEA or the UK, we do so under the European Commission's Standard Contractual Clauses, the UK Addendum, or another safeguard recognised under applicable law. You can request a copy of the relevant safeguard at admin@ticon.co.

8. How long we keep it

When a retention period ends we delete the data or irreversibly anonymise it.

9. Security

We protect personal data with encryption in transit (HTTPS across the whole site and platform), access controls limited to staff who need the data to do their job, and regular review of our providers. No system is perfectly secure, and we do not claim otherwise; if a breach affects your personal data and the law requires it, we will notify you and the relevant authority.

10. Your rights

If you are in the EEA or the UK, you have the right to: access your personal data; have inaccurate data corrected; have your data deleted; restrict how we process it; object to processing based on legitimate interests or to direct marketing; receive your data in a portable format; and withdraw consent at any time without affecting processing that already happened. You also have the right to lodge a complaint with your national data protection authority.

If you are a California resident, you have the right to know what personal information we collect and why, to request a copy, to request deletion, to request correction, and not to be discriminated against for exercising these rights. We do not sell or share personal information as the CCPA/CPRA defines those terms, so there is nothing to opt out of.

If you live in another US state with a privacy law (Virginia, Colorado, Connecticut, Utah, Texas and others), you have comparable rights to access, correct, delete and opt out.

To exercise any right, email admin@ticon.co. We will verify your identity and respond within 30 days, or tell you if we need longer. Exercising your rights is free unless a request is manifestly unfounded or excessive.

11. Marketing

If you subscribe to our updates, or if we contact you about our products because you enquired, you can unsubscribe from every email using the link in it, or by writing to {{PRIVACY_EMAIL}}. We will stop.

12. Children

TrafficZoom is a professional product aimed at businesses and public agencies. It is not directed at children under 16, and we do not knowingly collect their personal data. If you believe a child has given us personal data, write to admin@ticon.co and we will delete it.

13. Changes to this policy

We may update this policy as our product or the law changes. The date at the top shows when it was last revised. If a change materially affects how we handle your data, we will tell account holders by email before it takes effect.

14. Contact

Ticon, Inc. 6192 Coastal Highway, Lewes Delaware 19958. Privacy and data requests: admin@ticon.co General enquiries: info@ticon.co