This page delivers traffic analytics for Ashland County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Ashland County, Wisconsin among 157 road miles divided in 1,674 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 494 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,042
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,805
Our data indicates an estimated average traffic volume of 2,042 vehicles per day in Ashland County, Wisconsin that results in 265,364 vehicle-miles traveled per day (≈96.9 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 34.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Ashland's average daily traffic volume is 46% lower than the state average - 2,042 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 265,364 vehicle-miles traveled per day (≈96.9 million per year), roughly 0.2% of Wisconsin's statewide total. The average trip takes 34.9 minutes, 9% higher than the state level. Congestion runs 53% lower than the state level, at a ratio of 6.0% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Ashland's 2,042 vehicles per day outpaces 38% of counties in Wisconsin. On travel time, Ashland runs longer than 77% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,936
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,182
A significant volume of traffic in Ashland County, Wisconsin utilizes the highway network. The average highway carries 4,936 vehicles per day, 197% more than the average non-highway road in the same area, which carries 1,663 vehicles per day. That average covers 19 highway road miles divided in 194 segments (average segment length 521 ft), together carrying 87,889 vehicle-miles traveled per day (≈32.1 million per year). Trucks constitute 12.5% of highway traffic.
Analytical insight
Highway truck concentration here runs 15% lower than the state average, at 12.5% - positioning Ashland as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 28% of counties in Wisconsin see a lower highway truck share than Ashland's 12.5%. 16% of counties in Wisconsin see fewer highway trucks per day than Ashland's roughly 617.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,663
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$60,239
The non-highway road network in Ashland County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,663 vehicles per day, 66% less than the average highway in the same area, which carries 4,936 vehicles per day. That average covers 138 non-highway road miles divided in 1,480 segments (average segment length 491 ft), together carrying 177,476 vehicle-miles traveled per day (≈64.8 million per year). Trucks constitute 11.0% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 12% fewer trucks by share. Non-highway congestion (5.4%) runs 55% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 77% of counties in Wisconsin. Ashland's average driver income exceeds 6% of counties in Wisconsin. 48% of counties in Wisconsin have a younger driver population than Ashland.
Time-of-Day & Seasonal Patterns
Analytical insight
In Ashland County, Wisconsin, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Ashland
Wisconsin
Average
Difference
Traffic
2,042
3,802
-46.3%
Truck % (Total Traffic)
11.5%
10.2%
+12.9%
Truck % (Highway)
12.5%
14.7%
-15.0%
Avg. Travel Time
34.9 min
32.2 min
+8.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,042 vehicles per day, providing a baseline for daily operations and site assessment.
Ashland's highway truck share of 12.5% is higher than 28% of counties in Wisconsin.
Drivers on Ashland roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $59,805 - useful context for retail siting and customer profiling.
The average travel time for drivers is 34.9 minutes, offering a standard metric for commute and delivery route planning.
Approximately 45% of highway traffic and 19% of non-highway traffic consists of vehicles whose trip originates outside Ashland County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 74% above the daily average.
Trucks account for approximately 11.5% of the total traffic mix across all road types, with a significantly higher concentration of 12.5% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
