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TrafficThe average number of vehicles that travel each day over any road in the road network. | vehicles per day2,042 |
|---|---|
TrucksThe percentage of the total traffic volume composed of heavy vehicles. | 11.5% |
Average travel timeThe average time of travel averaged among all vehicles traveling on the road network. | 34.9 min |
Congestion ratioThe rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 6.0% |
Drivers’ average ageAverage age of residents in the geographic areas where the vehicle trips originated. | 50.2 yrs |
Drivers’ average incomeAverage income of residents in the geographic areas where the vehicle trips originated. | $59,805 |
Our data shows 2,042 vehicles per day on the average road in Ashland County, Wisconsin, and 265,364 vehicle-miles traveled per day (≈96.9 million per year) across its 157 miles of monitored roads. Trucks are 11.5% of traffic, close to the 10.2% across Wisconsin.
At 2,042 vehicles per day, the average monitored road in Ashland carries 46% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. In total volume terms, its road network carries about 0.2% of Wisconsin's statewide total of vehicle-miles. Ashland carries less traffic than 62% of counties in Wisconsin.
The average trip takes 34.9 minutes, 9% higher than the state level. 77% of counties in Wisconsin have a shorter average travel time than Ashland's 34.9 minutes.
Congestion runs 53% lower than the state level, at a ratio of 6.0%, which means smoother traffic flow - free-flowing roads make scheduled deliveries highly predictable.
| Traffic | vehicles per day4,936 |
|---|---|
| Trucks | 12.5% |
| Average travel time | 41.3 min |
| Congestion ratio | 10.1% |
| Drivers’ average age | 51.4 yrs |
| Drivers’ average income | $59,182 |
Highways carry a significant share of travel in Ashland County, Wisconsin: 33% of all vehicle-miles. The average highway carries 4,936 vehicles per day, 197% more than the average non-highway road in the same area, which carries 1,663 vehicles per day.
With 12% of the road miles (19 miles in 194 segments), highways punch above their length, carrying 87,889 vehicle-miles traveled per day (≈32.1 million per year).
The concentration of trucks on highways (12.5%) is 15% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
72% of counties in Wisconsin see a higher highway truck share than Ashland's 12.5%. By raw truck volume, Ashland carries fewer highway trucks than 84% of counties in Wisconsin.
| Traffic | vehicles per day1,663 |
|---|---|
| Trucks | 11.0% |
| Average travel time | 34.1 min |
| Congestion ratio | 5.4% |
| Drivers’ average age | 49.2 yrs |
| Drivers’ average income | $60,239 |
Local roads carry more than half of all travel in Ashland County, Wisconsin (67% of vehicle-miles). On the average non-highway road, that comes to 1,663 vehicles per day.
Spread over 138 miles and 1,480 segments, 88% of the road network, local roads carry a lighter load per mile: 177,476 vehicle-miles traveled per day (≈64.8 million per year). Trucks make up 11.0% of non-highway traffic, about 1 in 9 vehicles.
Compared to highways, non-highway routes see 12% fewer trucks by share.
Non-highway congestion (5.4%) runs 55% lower than the state average, pointing to smoother local traffic flow.
94% of counties in Wisconsin see higher average driver income among trip origins than Ashland. The driver population here skews younger than 52% of counties in Wisconsin.
Ashland County's biggest difference from the Wisconsin average is its average daily traffic per road, 46% below it. Its highway truck share is also 15% below.
| Metric | Ashland County | Wisconsin average | Difference |
|---|---|---|---|
| Traffic | 2,042 | 3,802 | -46.3% |
| Truck % (Total Traffic) | 11.5% | 10.2% | +12.9% |
| Truck % (Highway) | 12.5% | 14.7% | -15.0% |
| Avg. Travel Time | 34.9 min | 32.2 min | +8.6% |
Against the 4 nearest areas, Ashland County is 25.2% less congested; it has the third busiest roads of the five.
| Area | Average daily traffic | Truck share | Daily vehicle-miles | Average travel time | Congestion ratio |
|---|---|---|---|---|---|
| Ashland County | 2,042 | 11.5% | 265,364 | 34.9 min | 6.0% |
| Bayfield County, Wisconsin | 1,661 | 10.9% | 418,905 | 34.5 min | 8.5% |
| Iron County, Wisconsin | 2,150 | 13.9% | 211,186 | 29.9 min | 8.8% |
| Sawyer County, Wisconsin | 1,900 | 8.2% | 465,241 | 27.0 min | 8.0% |
| Gogebic County, Michigan | 2,102 | 9.9% | 250,224 | 30.2 min | 6.6% |
| Wisconsin average | 3,802 | 10.2% | N/A | 32.2 min | 12.6% |
Average driver income places Ashland County #68 of 72 in Wisconsin - the bottom quarter of the state.
| Measure | Ashland County | Wisconsin rank |
|---|---|---|
| Traffic volume (AADT) | 2,042 | #45 of 72 |
| Highway vehicle-miles per day | 87,889 | #54 of 58 |
| Truck share on highways | 12.5% | #42 of 58 |
| Highway trucks per day | 617 | #49 of 58 |
| Average travel time | 34.9 min | #17 of 72 |
| Average driver income | $59,805 | #68 of 72 |
| Average driver age | 50.2 yrs | #38 of 72 |
The two ends of this table sit far apart: #17 of 72 on average travel time, against #68 of 72 on average driver income.
Traffic concentrates on a few corridors: the three busiest roads average 6,645 vehicles a day, against 2,042 on the average road in Ashland County.
Lake Shore Drive leads with 11,294 vehicles a day, 902 of them trucks (8.0%). That is 2.5 times the next road, Major Richard I. Bong Memorial Highway (4,492). It also carries the most trucks.
Freight stands out on 5th Street: trucks are 22.0% of the traffic there, against 11.5% county-wide.
Traffic and freight follow different roads here: only 2 of the five busiest roads also make the top 5 for trucks.
Few trucks use Ellis Avenue: 4.6% of its traffic, under half the county's 11.5%.
At 5.5 times the county average, Lake Shore Drive draws drivers from neighborhoods averaging $65,610 in household income.
Major Richard I. Bong Memorial Highway carries 2.2 times the county average at its busiest, 600 of them trucks (13.4%, above the county-wide 11.5%).
Travel on Ellis Avenue's busiest stretch runs 16% over free-flow time, against 6% across the county, so expect slower peak hours.
Sanborn Avenue peaks at 3,859 vehicles a day, 89% more than the county average; trucks are 5.1% of it, below the county-wide 11.5%.
Beaser Avenue carries 44% more than the county average at its busiest, 102 of them trucks (3.5%, below the county-wide 11.5%).
5th Street carries 39% more than the county average on its busiest stretch, where the median trip lasts 29.7 minutes.
At 27% more than the county average, WI 13 draws drivers from neighborhoods averaging $55,283 in household income.
Main Street is busy by local standards, at 26% more than the county average on its busiest stretch; trucks are 14.4% of it, above the county-wide 11.5%.
The average monitored road in Ashland carries 2,042 vehicles per day, 46% less than the Wisconsin average of 3,802.
Ashland's highway truck share of 12.5% is lower than 72% of counties in Wisconsin.
Drivers on Ashland roads have a median age of 50 years, older than the Wisconsin average of 48, and the median household income of the neighborhoods trips originate from averages $59,805, 29% below the Wisconsin average.
Trucks make up about 11.5% of all traffic in Ashland County, Wisconsin, with about the same share on highways (12.5%).
The average trip in Ashland takes 34.9 minutes, 9% longer than the Wisconsin average of 32.2 minutes, delays at signals and congestion included.
Weekday traffic has two busy windows: AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM - about 74% above the daily average.
Approximately 45% of highway traffic and 19% of non-highway traffic consists of vehicles whose trip originates outside Ashland County, Wisconsin. A sizeable share of highway traffic comes from outside, mixed with local trips on the same roads.
Lake Shore Drive carries the most, 11,294 vehicles per day on its busiest stretch, followed by Major Richard I. Bong Memorial Highway (4,492), Ellis Avenue (4,151), Sanborn Avenue (3,859), Beaser Avenue (2,938). Figures are AADT, both directions combined.
Lake Shore Drive, with about 902 trucks per day on its busiest stretch, 8.0% of its 11,294 vehicles.
About 11,294 vehicles per day in both directions on its busiest stretch, including 902 trucks (8.0%). Traffic is lower on its quieter stretches; TrafficZoom shows the count for every segment.

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The same traffic breakdown for the areas closest to Ashland County, Wisconsin.
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