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Traffic heat map of Bayfield County, Wisconsin: 293 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Lake Shore Drive

Bayfield County, Wisconsin Traffic Counts

Traffic analytics for Bayfield County, Wisconsin, calculated from real-world mobile and sensor networks on 4,161 road segments (293 road miles, about 372 ft each). Its busiest road, Lake Shore Drive, carries 10,708 vehicles a day, 6.4 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Bayfield County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,661
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.9%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.5%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,808

The average monitored road in Bayfield County, Wisconsin carries 1,661 vehicles per day. Across its 293 miles of monitored roads, that adds up to 418,905 vehicle-miles traveled per day (≈153 million per year). Trucks are 10.9% of traffic, close to the 10.2% across Wisconsin.

Quieter roads than 82% of counties in Wisconsin

At 1,661 vehicles per day, the average monitored road in Bayfield carries 56% less traffic than the state average of 3,802, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.3% of Wisconsin's statewide total. Bayfield carries less traffic than 82% of counties in Wisconsin.

At 34.5 minutes, the average travel time is 7% higher than the state level. On travel time, Bayfield runs longer than 75% of counties in Wisconsin.

At 33% lower than the state level, the 8.5% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Bayfield County, Wisconsin

Trafficvehicles per day4,448
Trucks14.3%
Average travel time46.6 min
Congestion ratio11.0%
Drivers’ average age54.6 yrs
Drivers’ average income$67,450

A significant share of driving in Bayfield County, Wisconsin, 35% of vehicle-miles, happens on highways. The average highway carries 4,448 vehicles per day, 238% more than the average non-highway road in the same area, which carries 1,318 vehicles per day.

Highways make up 12% of the monitored road miles (34 miles, 456 segments), so they carry more than their share: 145,365 vehicle-miles traveled per day (≈53.1 million per year).

Fewer highway trucks than 81% of counties in Wisconsin

The concentration of trucks on highways (14.3%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

58% of counties in Wisconsin see a lower highway truck share than Bayfield's 14.3%. 81% of counties in Wisconsin see more highway trucks per day than Bayfield's roughly 638.

non-highway traffic icon

Non-highway Traffic in Bayfield County, Wisconsin

Trafficvehicles per day1,318
Trucks9.1%
Average travel time33.0 min
Congestion ratio8.2%
Drivers’ average age55.0 yrs
Drivers’ average income$66,447

A little more than half of the driving in Bayfield County, Wisconsin happens on local roads: 65% of all vehicle-miles. On the average non-highway road, that comes to 1,318 vehicles per day.

Spread over 258 miles and 3,705 segments, 88% of the road network, local roads carry a lighter load per mile: 273,540 vehicle-miles traveled per day (≈99.8 million per year). About 1 in 11 vehicles on non-highway roads is a truck (9.1%).

Older drivers than 87% of counties in Wisconsin

The concentration of trucks on non-highway roads is 37% lower than on highways.

At 33% lower than the state level, the non-highway congestion ratio of 8.2% signals easier movement on local roads.

73% of counties in Wisconsin see higher average driver income among trip origins than Bayfield. 87% of counties in Wisconsin have a younger driver population than Bayfield.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 90% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 7% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +26% versus the annual average.
Lowest month:
January is the quietest month, with volumes -25% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Bayfield County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +26% in high season.

Bayfield County vs. Wisconsin Traffic Comparison

Bayfield County's biggest difference from the Wisconsin average is its average daily traffic per road, 56% below it.

MetricBayfield CountyWisconsin averageDifference
Traffic1,6613,802-56.3%
Truck % (Total Traffic)10.9%10.2%+7.3%
Truck % (Highway)14.3%14.7%-2.4%
Avg. Travel Time34.5 min32.2 min+7.3%

How Bayfield County compares

Bayfield County against nearby counties

Bayfield County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five.

Bayfield County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Bayfield County1,66110.9%418,90534.5 min8.5%
Ashland County, Wisconsin2,04211.5%265,36434.9 min6.0%
Douglas County, Wisconsin3,25910.1%941,51030.3 min11.1%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Washburn County, Wisconsin1,65510.8%592,96936.1 min6.9%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Bayfield County ranked within Wisconsin

Bayfield County sits in the bottom quarter of the Wisconsin field on highway travel volume, at #52 of 58.

Bayfield County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureBayfield CountyWisconsin rank
Traffic volume (AADT)1,661#59 of 72
Highway vehicle-miles per day145,365#52 of 58
Truck share on highways14.3%#25 of 58
Highway trucks per day638#47 of 58
Average travel time34.5 min#19 of 72
Average driver income$66,808#53 of 72
Average driver age54.8 yrs#10 of 72

The two ends of this table sit far apart: #10 of 72 on average driver age, against #52 of 58 on highway travel volume.

Busiest roads in Bayfield County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 7,887 vehicles a day, against 1,661 on the average road in Bayfield County.

Lake Shore Drive leads with 10,708 vehicles a day, 810 of them trucks (7.6%). No other road comes close: Bayfield Street, in second place, carries 6,718. It also carries the most trucks.

Major Richard I. Bong Memorial Highway carries longer journeys than most roads here, with a median trip of 47.4 minutes against 34.5 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Lake Shore DriveTrunk road · 10,708vehicles810trucks · 7.6%
Road class
Trunk road
Congestion ratio
14.1%
Median trip time
38.3 min
Drivers’ median age
53.0 yrs
Drivers’ average income
$66,983

At 6.4 times the county average, Lake Shore Drive draws drivers from neighborhoods averaging $66,983 in household income.

2Bayfield StreetPrimary road · 6,718vehicles421trucks · 6.3%
Road class
Primary road
Congestion ratio
20.6%
Median trip time
32.2 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$64,078

Travel on Bayfield Street's busiest stretch runs 21% over free-flow time, against 8% across the county, so expect slower peak hours.

3Wisconsin Lake Superior Scenic BywayPrimary road · 6,236vehicles347trucks · 5.6%
Road class
Primary road
Congestion ratio
14.6%
Median trip time
32.9 min
Drivers’ median age
53.0 yrs
Drivers’ average income
$64,198

Wisconsin Lake Superior Scenic Byway carries 3.8 times the county average on its busiest stretch, where the median trip lasts 32.9 minutes.

4Major Richard I. Bong Memorial HighwayTrunk road · 4,457vehicles645trucks · 14.5%
Road class
Trunk road
Congestion ratio
10.6%
Median trip time
47.4 min
Drivers’ median age
54.7 yrs
Drivers’ average income
$67,456

At 2.7 times the county average, Major Richard I. Bong Memorial Highway draws drivers from neighborhoods averaging $67,456 in household income.

56th StreetPrimary road · 4,138vehicles421trucks · 10.2%
Road class
Primary road
Congestion ratio
13.7%
Median trip time
25.4 min
Drivers’ median age
53.8 yrs
Drivers’ average income
$63,909

Trips on 6th Street are short, a median 25.4 minutes against 34.5 county-wide, so it mostly serves local errands and commutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Lake Shore DriveTrunk road · #1 by traffic10,708vehicles810trucks · 7.6%
2Major Richard I. Bong Memorial HighwayTrunk road · #4 by traffic4,457vehicles645trucks · 14.5%
36th StreetPrimary road · #5 by traffic4,138vehicles421trucks · 10.2%
4Bayfield StreetPrimary road · #2 by traffic6,718vehicles421trucks · 6.3%
5Rittenhouse AvenuePrimary road · 3,346vehicles379trucks · 11.3%
Road class
Primary road
Congestion ratio
11.4%
Median trip time
30.5 min
Drivers’ median age
53.8 yrs
Drivers’ average income
$62,637

The busiest stretch of Rittenhouse Avenue carries 2.0 times the county average; trucks are 11.3% of it, in line with the county-wide 10.9%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BayfieldDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Bayfield County

The same traffic breakdown for the areas closest to Bayfield County, Wisconsin.

Need segment-level traffic data?

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