This page delivers traffic analytics for Barrow County, Georgia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Barrow County, Georgia among 234 road miles divided in 5,420 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 228 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
8,087
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$87,608
Our data indicates an estimated average traffic volume of 8,087 vehicles per day in Barrow County, Georgia that results in 2,284,978 vehicle-miles traveled per day (≈834 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 32.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Georgia state averages: Barrow's average daily traffic volume is 9% higher than the state average - 8,087 vehicles per day against 7,398 - suggesting more traffic load per road, a critical factor for logistics and site planning. Network-wide, Barrow accounts for about 0.8% of Georgia's statewide total, at 2,284,978 vehicle-miles traveled per day (≈834 million per year). At 32.8 minutes, the average travel time is 2% lower than the state level. The congestion ratio of 19.5% is 16% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. 89% of counties in Georgia see less traffic than Barrow's 8,087 vehicles per day. On travel time, Barrow runs longer than 45% of counties in Georgia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
15,626
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
43.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
35.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
42.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,399
A significant volume of traffic in Barrow County, Georgia utilizes the highway network. The average highway carries 15,626 vehicles per day, 97% more than the average non-highway road in the same area, which carries 7,928 vehicles per day. That average covers 49 highway road miles divided in 112 segments (average segment length 2,307 ft), together carrying 1,024,608 vehicle-miles traveled per day (≈374 million per year). By highway travel volume, Barrow outranks 75% of counties in Georgia. Trucks constitute 14.0% of highway traffic.
Analytical insight
The concentration of trucks on highways (14.0%) is 3% higher than the state average for similar road classifications. This indicates Barrow serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. Barrow's highway truck share (14.0%) is higher than 61% of counties in Georgia. Barrow's highway truck count is higher than 75% of counties in Georgia, at roughly 2,185 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,928
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,894
The non-highway road network in Barrow County, Georgia supports a substantial volume of traffic. The average non-highway road carries 7,928 vehicles per day, 49% less than the average highway in the same area, which carries 15,626 vehicles per day. That average covers 185 non-highway road miles divided in 5,308 segments (average segment length 184 ft), together carrying 1,260,371 vehicle-miles traveled per day (≈460 million per year). Trucks constitute 5.3% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 62% lower than the highway network. At 18% higher than the state level, the non-highway congestion ratio of 19.2% signals more friction on local roads. Overall, average travel time here is longer than 45% of counties in Georgia. 89% of counties in Georgia see lower average driver income among trip origins than Barrow. The driver population here skews older than 16% of counties in Georgia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 74% higher than the daily average.
Weekend traffic:
Weekend volumes run about 23% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +4% versus the annual average.
Lowest month:
December is the quietest month, with volumes -5% versus the annual average.
Analytical insight
In Barrow County, Georgia, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +4% in high season.
Traffic Flow Profile Comparison
Metric
Barrow
Georgia
Average
Difference
Traffic
8,087
7,398
+9.3%
Truck % (Total Traffic)
9.2%
9.7%
-4.8%
Truck % (Highway)
14.0%
13.6%
+3.0%
Avg. Travel Time
32.8 min
33.6 min
-2.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 8,087 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Barrow skews older than 16% of counties in Georgia.
The average travel time for drivers is 32.8 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 74% above the daily average.
Traffic volumes are typically 4% higher during August–October. Volumes drop to their lowest levels in December, averaging 7,673 vehicles per day - a 5% decrease from the annual average.
Approximately 57% of highway traffic and 24% of non-highway traffic consists of vehicles whose trip originates outside Barrow County, Georgia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
