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Traffic heat map of Bradley County, Arkansas: 142 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Martin Street and US 278

Bradley County, Arkansas Traffic Counts

Traffic analytics for Bradley County, Arkansas, calculated from real-world mobile and sensor networks on 734 road segments (142 road miles, about 1,020 ft each). Its busiest road, Martin Street, carries 6,466 vehicles a day, 3.3 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Bradley County, Arkansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,946
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$48,109

The average monitored road in Bradley County, Arkansas carries 1,946 vehicles per day. Across its 142 miles of monitored roads, that adds up to 218,666 vehicle-miles traveled per day (≈79.8 million per year). About 1 in 11 vehicles is a truck, fewer than the 1 in 9 across Arkansas.

Shorter trips than 87% of counties in Arkansas

At 1,946 vehicles per day, the average monitored road in Bradley carries 61% less traffic than the state average of 4,932, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Bradley accounts for about 0.2% of Arkansas's statewide total of vehicle-miles. Bradley carries less traffic than 78% of counties in Arkansas.

Journey times run 5% lower than the state level, at 29.9 minutes on average. On travel time, Bradley runs shorter than 87% of counties in Arkansas.

Congestion runs 56% lower than the state level, at a ratio of 5.6%, which means smoother traffic flow - free-flowing roads make scheduled deliveries highly predictable.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Bradley County, Arkansas, the peak hour concentrates about 8% of the day's traffic.

Bradley County vs. Arkansas Traffic Comparison

Of the four measures, average daily traffic per road differs most: Bradley County runs 61% below the Arkansas average. Its truck share is also 19% below.

MetricBradley CountyArkansas averageDifference
Traffic1,9464,932-60.6%
Truck % (Total Traffic)9.4%11.6%-18.9%
Avg. Travel Time29.9 min31.6 min-5.4%

How Bradley County compares

Bradley County moves the least traffic of its nearby counties

Against the 4 nearest areas, Bradley County moves 41.3% of the total daily travel and is 24.1% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Bradley County and the 4 nearest county-level areas by centroid distance, with the Arkansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Bradley County1,9469.4%218,66629.9 min5.6%
Calhoun County, Arkansas1,92513.5%288,79840.0 min6.9%
Ashley County, Arkansas1,99610.2%414,40927.4 min5.4%
Drew County, Arkansas3,2009.8%526,76130.9 min7.5%
Union County, Arkansas3,1879.8%889,46032.9 min9.4%
Arkansas average4,93211.6%N/A31.6 min12.8%

Bradley County ranked within Arkansas

Average driver income places Bradley County #66 of 75 in Arkansas - the bottom quarter of the state.

Bradley County ranked among 75 county-level areas in Arkansas (1 = highest).
MeasureBradley CountyArkansas rank
Traffic volume (AADT)1,946#59 of 75
Average travel time29.9 min#65 of 75
Average driver income$48,109#66 of 75
Average driver age47.1 yrs#42 of 75

Busiest roads in Bradley County, Arkansas

The three busiest roads in Bradley County average 5,625 vehicles a day, 2.9 times the county average of 1,946 across all its monitored roads.

Martin Street leads with 6,466 vehicles a day, 553 of them trucks (8.6%). It tops the truck ranking too, with the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Martin StreetPrimary road · 6,466vehicles553trucks · 8.6%
Road class
Primary road
Congestion ratio
7.7%
Median trip time
27.7 min
Drivers’ median age
46.9 yrs
Drivers’ average income
$48,418

Martin Street carries 3.3 times the county average on its busiest stretch, where the median trip lasts 27.7 minutes.

2US 278Primary road · 5,254vehicles472trucks · 9.0%
Road class
Primary road
Congestion ratio
5.5%
Median trip time
31.8 min
Drivers’ median age
46.5 yrs
Drivers’ average income
$47,538

At 2.7 times the county average, US 278 draws drivers from neighborhoods averaging $47,538 in household income.

3Church StreetPrimary road · 5,155vehicles380trucks · 7.4%
Road class
Primary road
Median trip time
32.3 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$46,466

The busiest stretch of Church Street carries 2.6 times the county average; trucks are 7.4% of it, below the county-wide 9.4%.

4Main StreetPrimary road · 3,678vehicles352trucks · 9.6%
Road class
Primary road
Congestion ratio
8.3%
Median trip time
28.6 min
Drivers’ median age
47.6 yrs
Drivers’ average income
$51,474

Main Street carries 89% more than the county average on its busiest stretch, where the median trip lasts 28.6 minutes.

5Central StreetSecondary road · 3,230vehicles214trucks · 6.6%
Road class
Secondary road
Congestion ratio
9.0%
Median trip time
29.4 min
Drivers’ median age
47.7 yrs
Drivers’ average income
$42,071

At 66% more than the county average, Central Street draws drivers from neighborhoods averaging $42,071 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Martin StreetPrimary road · #1 by traffic6,466vehicles553trucks · 8.6%
2US 278Primary road · #2 by traffic5,254vehicles472trucks · 9.0%
3Church StreetPrimary road · #3 by traffic5,155vehicles380trucks · 7.4%
4Main StreetPrimary road · #4 by traffic3,678vehicles352trucks · 9.6%
5US 63Primary road · 2,898vehicles323trucks · 11.2%
Road class
Primary road
Congestion ratio
6.7%
Median trip time
28.8 min
Drivers’ median age
47.7 yrs
Drivers’ average income
$52,652

US 63 is busy by local standards, at 49% more than the county average on its busiest stretch; trucks are 11.2% of it, above the county-wide 9.4%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BradleyDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Bradley County

The same traffic breakdown for the areas closest to Bradley County, Arkansas.

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