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Bradley County, Arkansas Traffic Counts

This page delivers traffic analytics for Bradley County, Arkansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Bradley County, Arkansas among 142 road miles divided in 734 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,020 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,946

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.4%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.9 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.6%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$48,109

Our data indicates an estimated average traffic volume of 1,946 vehicles per day in Bradley County, Arkansas that results in 218,666 vehicle-miles traveled per day (≈79.8 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 29.9 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Arkansas state averages: Bradley sees 61% lower average daily traffic volume than the state average (1,946 vehicles per day against 4,932), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 218,666 vehicle-miles traveled per day (≈79.8 million per year), about 0.2% of Arkansas's statewide total. The average trip takes 29.9 minutes, 5% lower than the state level. Congestion runs 56% lower than the state level, at a ratio of 5.6% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Bradley carries more traffic than 22% of counties in Arkansas. Its average travel time of 29.9 minutes is longer than 13% of counties in Arkansas.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
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Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,946

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.4%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.9 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.6%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$48,109

The non-highway road network in Bradley County, Arkansas supports a substantial volume of traffic. The average non-highway road carries 1,946 vehicles per day. That average covers 142 non-highway road miles divided in 734 segments (average segment length 1,020 ft), together carrying 218,666 vehicle-miles traveled per day (≈79.8 million per year). Trucks constitute 9.4% of non-highway traffic.

Analytical insight

Non-highway congestion (5.6%) runs 55% lower than the state average, pointing to smoother local traffic flow. Bradley's overall average travel time exceeds 13% of counties in Arkansas. Trip origins here have higher average income than 12% of counties in Arkansas. The driver population here skews older than 45% of counties in Arkansas.

Time-of-Day & Seasonal Patterns

Analytical insight

In Bradley County, Arkansas, the peak hour concentrates about 8% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Bradley

Arkansas
Average

Difference

Traffic

1,946

4,932

-60.6%

Truck % (Total Traffic)

9.4%

11.6%

-18.9%

Truck % (Highway)

17.1%

Avg. Travel Time

29.9 min

31.6 min

-5.4%

How Bradley County compares

Bradley County against nearby areas

Compared with its 4 closest neighbours, Bradley County moves 41.3% of the total daily travel and is 24.1% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Bradley County and the 4 nearest county-level areas by centroid distance, with the Arkansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Bradley County1,9469.4%218,66629.9 min5.6%
Calhoun County, Arkansas1,92513.5%288,79840.0 min6.9%
Ashley County, Arkansas1,99610.2%414,40927.4 min5.4%
Drew County, Arkansas3,2009.8%526,76130.9 min7.5%
Union County, Arkansas3,1879.8%889,46032.9 min9.4%
Arkansas average4,93211.6%N/A31.6 min12.8%

Bradley County ranked within Arkansas

Bradley County sits in the bottom quarter of the Arkansas field on average driver income, at #66 of 75.

Where Bradley County sits among Arkansas's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureBradley CountyArkansas rank
Traffic volume (AADT)1,946#59 of 75
Average travel time29.9 min#65 of 75
Average driver income$48,109#66 of 75
Average driver age47.1 yrs#42 of 75

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ArkansasDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Bradley County

The same traffic breakdown for the areas closest to Bradley County, Arkansas.

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