This page delivers traffic analytics for Clark County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Clark County, Wisconsin among 462 road miles divided in 2,552 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 957 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,935
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,743
Our data indicates an estimated average traffic volume of 1,935 vehicles per day in Clark County, Wisconsin that results in 991,930 vehicle-miles traveled per day (≈362 million per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 37.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 1,935 vehicles per day, the average monitored road in Clark carries 49% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 991,930 vehicle-miles traveled per day (≈362 million per year), roughly 0.7% of Wisconsin's statewide total. The average trip takes 37.3 minutes, 16% higher than the state level. Congestion runs 52% lower than the state level, at a ratio of 6.0% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 35% of counties in Wisconsin see less traffic than Clark's 1,935 vehicles per day. Its average travel time of 37.3 minutes is longer than 93% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,833
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
54.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,709
A significant volume of traffic in Clark County, Wisconsin utilizes the highway network. The average highway carries 4,833 vehicles per day, 235% more than the average non-highway road in the same area, which carries 1,441 vehicles per day. That average covers 102 highway road miles divided in 372 segments (average segment length 1,447 ft), together carrying 579,917 vehicle-miles traveled per day (≈212 million per year). Trucks constitute 14.9% of highway traffic.
Analytical insight
Highway truck concentration here runs 1% higher than the state average, at 14.9% - positioning Clark as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 60% of counties in Wisconsin. Clark's highway truck count is higher than 35% of counties in Wisconsin, at roughly 718 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,441
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,766
The non-highway road network in Clark County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,441 vehicles per day, 70% less than the average highway in the same area, which carries 4,833 vehicles per day. That average covers 360 non-highway road miles divided in 2,180 segments (average segment length 873 ft), together carrying 412,013 vehicle-miles traveled per day (≈150 million per year). Trucks constitute 8.6% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 42% lower than on highways. The non-highway congestion ratio of 5.5% is 55% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 93% of counties in Wisconsin. Trip origins here have higher average income than 30% of counties in Wisconsin. 30% of counties in Wisconsin have a younger driver population than Clark.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 78% higher than the daily average.
Weekend traffic:
Weekend volumes run about 3% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +17% versus the annual average.
Lowest month:
February is the quietest month, with volumes -18% versus the annual average.
Analytical insight
In Clark County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +17% in high season.
Traffic Flow Profile Comparison
Metric
Clark
Wisconsin
Average
Difference
Traffic
1,935
3,802
-49.1%
Truck % (Total Traffic)
12.3%
10.2%
+20.6%
Truck % (Highway)
14.9%
14.7%
+1.1%
Avg. Travel Time
37.3 min
32.2 min
+16.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,935 vehicles per day, providing a baseline for daily operations and site assessment.
Clark's average travel time of 37.3 minutes is longer than 93% of counties in Wisconsin.
Trucks account for approximately 12.3% of the total traffic mix across all road types, with a significantly higher concentration of 14.9% on highways.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 78% above the daily average.
The average travel time for drivers is 37.3 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Clark roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $67,743 - useful context for retail siting and customer profiling.
Traffic volumes are typically 17% higher during June–August. Volumes drop to their lowest levels in February, averaging 1,577 vehicles per day - a 18% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
