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Traffic heat map of Jackson County, Wisconsin: 394 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 94 and Main Street

Jackson County, Wisconsin Traffic Counts

Its highways carry one of the top 3 truck shares of any county in Wisconsin. This page breaks down traffic in Jackson County, Wisconsin across 394 miles of monitored roads split into 2,939 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Jackson County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,752
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

20.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,815

Our data shows 1,752 vehicles per day on the average road in Jackson County, Wisconsin, and 1,358,231 vehicle-miles traveled per day (≈496 million per year) across its 394 miles of monitored roads. About 1 in 5 vehicles is a truck, well above the 10.2% across Wisconsin - a freight-heavy mix.

Quieter roads than 77% of counties in Wisconsin

Jackson's average daily traffic volume is 54% lower than the state average - 1,752 vehicles per day against 3,802 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 1.0% of Wisconsin's statewide total. Jackson carries less traffic than 77% of counties in Wisconsin.

The average trip takes 33.8 minutes, 5% higher than the state level. 66% of counties in Wisconsin have a shorter average travel time than Jackson's 33.8 minutes.

The congestion ratio of 6.3% is 50% lower, pointing to smoother traffic flow than the state level - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Jackson County, Wisconsin

Trafficvehicles per day6,899
Trucks23.8%
Average travel time63.5 min
Congestion ratio7.8%
Drivers’ average age49.4 yrs
Drivers’ average income$67,790

Highways carry most of the traffic in Jackson County, Wisconsin: 77% of all vehicle-miles. The average highway carries 6,899 vehicles per day, 418% more than the average non-highway road in the same area, which carries 1,332 vehicles per day.

That comes from just 24% of the monitored road miles: 93 miles in 222 segments, carrying 1,049,406 vehicle-miles traveled per day (≈383 million per year).

By highway travel volume, Jackson outranks 65% of counties in Wisconsin.

Higher highway truck share than 96% of counties in Wisconsin

The concentration of trucks on highways (23.8%) is 62% higher than the state average for similar road classifications. That marks Jackson as a major freight corridor, where highway access is what logistics operators compete on.

Jackson's highway truck share (23.8%) is higher than 96% of counties in Wisconsin. 81% of counties in Wisconsin see fewer highway trucks per day than Jackson's roughly 1,643.

non-highway traffic icon

Non-highway Traffic in Jackson County, Wisconsin

Trafficvehicles per day1,332
Trucks9.6%
Average travel time31.4 min
Congestion ratio6.2%
Drivers’ average age50.5 yrs
Drivers’ average income$65,994

At 23% of vehicle-miles, local roads carry a smaller share of the traffic in Jackson County, Wisconsin than highways. A typical local road sees 1,332 vehicles per day.

Local roads make up 76% of the monitored road miles (301 miles in 2,717 segments) but carry less than their share of travel: 308,824 vehicle-miles traveled per day (≈113 million per year). The truck share on non-highway roads is 9.6%.

Local congestion 49% below the Wisconsin average

The concentration of trucks on non-highway roads is 60% lower than on highways.

The non-highway congestion ratio of 6.2% is 49% lower than the state level, suggesting more efficient local mobility than the state average.

72% of counties in Wisconsin see higher average driver income among trip origins than Jackson. The driver population here skews younger than 56% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 67% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (-3%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +18% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Jackson County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +18% in high season.

Jackson County vs. Wisconsin Traffic Comparison

Of the four measures, truck share differs most: Jackson County runs 102% above the Wisconsin average. Its highway truck share is also 62% above.

MetricJackson CountyWisconsin averageDifference
Traffic1,7523,802-53.9%
Truck % (Total Traffic)20.6%10.2%+102.4%
Truck % (Highway)23.8%14.7%+62.0%
Avg. Travel Time33.8 min32.2 min+5.2%

How Jackson County compares

Jackson County has a higher truck share than any nearby county

Against the 4 nearest areas, Jackson County runs 7.4 percentage points more truck traffic and is 28.0% less congested; it has the quietest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Jackson County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Jackson County1,75220.6%1,358,23133.8 min6.3%
Clark County, Wisconsin1,93512.3%991,93037.3 min6.0%
Trempealeau County, Wisconsin2,28513.9%821,04836.7 min8.7%
Monroe County, Wisconsin2,37918.5%1,833,89931.2 min8.8%
Wood County, Wisconsin3,1457.9%1,233,75731.6 min11.5%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Jackson County ranked within Wisconsin

Jackson County sits in Wisconsin's top three on truck share on highways.

Jackson County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureJackson CountyWisconsin rank
Traffic volume (AADT)1,752#56 of 72
Highway vehicle-miles per day1,049,406#21 of 58
Truck share on highways23.8%#3 of 58
Highway trucks per day1,643#12 of 58
Average travel time33.8 min#25 of 72
Average driver income$66,815#52 of 72
Average driver age49.8 yrs#41 of 72

The two ends of this table sit far apart: #3 of 58 on truck share on highways, against #56 of 72 on average daily traffic volume.

Busiest roads in Jackson County, Wisconsin

On their busiest stretches, the three busiest roads in Jackson County carry 13,619 vehicles a day on average, 7.8 times the typical road in the county (1,752).

I 94 is the busiest road, at 24,708 vehicles a day, 5,948 of them trucks (24.1%). That is 2.7 times the next road, Main Street (9,178). It also carries the most trucks.

Trips using I 94 are long: a median of 64.0 minutes against 33.8 county-wide, the mark of a through route.

Main Street is busy with cars rather than freight: only 8.1% of its traffic is trucks, against 20.6% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 94Motorway · 24,708vehicles5,948trucks · 24.1%
Road class
Motorway
Congestion ratio
15.0%
Median trip time
64.0 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$67,801

I 94 carries 14.1 times the county average on its busiest stretch, where the median trip lasts 64.0 minutes.

2Main StreetPrimary road · 9,178vehicles741trucks · 8.1%
Road class
Primary road
Congestion ratio
20.1%
Median trip time
29.5 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$62,253

Travel on Main Street's busiest stretch runs 20% over free-flow time, against 6% across the county, so expect slower peak hours.

3Roosevelt RoadPrimary road · 6,971vehicles630trucks · 9.0%
Road class
Primary road
Congestion ratio
15.3%
Median trip time
33.2 min
Drivers’ median age
50.4 yrs
Drivers’ average income
$59,159

Roosevelt Road is one of the more congested roads here: trips take 15% longer than at free-flow speed, against 6% county-wide.

4Gebhardt RoadPrimary road · 6,282vehicles577trucks · 9.2%
Road class
Primary road
Congestion ratio
11.3%
Median trip time
34.3 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$59,473

Gebhardt Road carries 3.6 times the county average at its busiest, 577 of them trucks (9.2%, below the county-wide 20.6%).

5Melrose StreetPrimary road · 4,716vehicles260trucks · 5.5%
Road class
Primary road
Congestion ratio
11.2%
Median trip time
28.4 min
Drivers’ median age
50.6 yrs
Drivers’ average income
$67,724

Melrose Street carries 2.7 times the county average on its busiest stretch, where the median trip lasts 28.4 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 94Motorway · #1 by traffic24,708vehicles5,948trucks · 24.1%
2Main StreetPrimary road · #2 by traffic9,178vehicles741trucks · 8.1%
3Roosevelt RoadPrimary road · #3 by traffic6,971vehicles630trucks · 9.0%
4Gebhardt RoadPrimary road · #4 by traffic6,282vehicles577trucks · 9.2%
5WI 27Primary road · 3,166vehicles364trucks · 11.5%
Road class
Primary road
Congestion ratio
8.0%
Median trip time
37.6 min
Drivers’ median age
49.9 yrs
Drivers’ average income
$62,109

WI 27 carries 81% more than the county average at its busiest, 364 of them trucks (11.5%, below the county-wide 20.6%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

JacksonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Jackson County

The same traffic breakdown for the areas closest to Jackson County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.