This page delivers traffic analytics for Conway County, Arkansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Conway County, Arkansas among 280 road miles divided in 2,768 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 535 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,589
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
17.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,049
Our data indicates an estimated average traffic volume of 2,589 vehicles per day in Conway County, Arkansas that results in 1,284,826 vehicle-miles traveled per day (≈469 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 31.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Arkansas state averages: At 2,589 vehicles per day, the average monitored road in Conway carries 48% less traffic than the state average of 4,932 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,284,826 vehicle-miles traveled per day (≈469 million per year), roughly 1.4% of Arkansas's statewide total. Journey times here (31.4 minutes on average) closely track the state level. At 43% lower than the state level, the 7.3% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Conway carries more traffic than 43% of counties in Arkansas. Its average travel time of 31.4 minutes is longer than 30% of counties in Arkansas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
15,880
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
21.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
50.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
33.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$61,752
A significant volume of traffic in Conway County, Arkansas utilizes the highway network. The average highway carries 15,880 vehicles per day, 553% more than the average non-highway road in the same area, which carries 2,433 vehicles per day. That average covers 52 highway road miles divided in 32 segments (average segment length 8,623 ft), together carrying 884,609 vehicle-miles traveled per day (≈323 million per year). By highway travel volume, Conway outranks 79% of counties in Arkansas. Trucks constitute 21.7% of highway traffic.
Analytical insight
Highway truck concentration here runs 27% higher than the state average, at 21.7% - positioning Conway as a significant freight corridor. For logistics operators, this validates the importance of highway access. 83% of counties in Arkansas see a lower highway truck share than Conway's 21.7%. Conway's highway truck count is higher than 89% of counties in Arkansas, at roughly 3,451 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,433
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$54,800
The non-highway road network in Conway County, Arkansas supports a substantial volume of traffic. The average non-highway road carries 2,433 vehicles per day, 85% less than the average highway in the same area, which carries 15,880 vehicles per day. That average covers 228 non-highway road miles divided in 2,736 segments (average segment length 440 ft), together carrying 400,217 vehicle-miles traveled per day (≈146 million per year). Trucks constitute 8.0% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 63% lower than the highway network. The non-highway congestion ratio of 7.0% is 44% lower than the state level, suggesting more efficient local mobility than the state average. 30% of counties in Arkansas see shorter overall travel times than Conway. Trip origins here have higher average income than 64% of counties in Arkansas. 28% of counties in Arkansas have a younger driver population than Conway.
Time-of-Day & Seasonal Patterns
Analytical insight
In Conway County, Arkansas, the peak hour concentrates about 8% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Conway
Arkansas
Average
Difference
Traffic
2,589
4,932
-47.5%
Truck % (Total Traffic)
17.4%
11.6%
+50.3%
Truck % (Highway)
21.7%
17.1%
+27.1%
Avg. Travel Time
31.4 min
31.6 min
-0.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,589 vehicles per day, providing a baseline for daily operations and site assessment.
Conway's highway truck share of 21.7% is higher than 83% of counties in Arkansas.
Approximately 72% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Conway County, Arkansas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Conway roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $59,049 - useful context for retail siting and customer profiling.
The average travel time for drivers is 31.4 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 6:00 PM in the evening - about 92% above the daily average.
Trucks account for approximately 17.4% of the total traffic mix across all road types, with a significantly higher concentration of 21.7% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
