Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Conway County, Arkansas: 280 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 40 and Harding Street

Conway County, Arkansas Traffic Counts

Our Conway County, Arkansas traffic data covers 2,768 road segments over 280 road miles, with an average segment of just 535 ft. Its busiest road, I 40, carries 33,844 vehicles a day, 13.1 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Conway County, Arkansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,589
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

17.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,049

The average monitored road in Conway County, Arkansas carries 2,589 vehicles per day. Across its 280 miles of monitored roads, that adds up to 1,284,826 vehicle-miles traveled per day (≈469 million per year). Freight weighs heavily here: trucks are 17.4% of traffic, against 11.6% across Arkansas.

Traffic 48% below the Arkansas average

At 2,589 vehicles per day, the average monitored road in Conway carries 48% less traffic than the state average of 4,932, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.4% of Arkansas's statewide total. 57% of counties in Arkansas see more traffic than Conway's 2,589 vehicles per day.

The average trip takes 31.4 minutes, on par with the state level. 70% of counties in Arkansas have a longer average travel time than Conway's 31.4 minutes.

At 43% lower than the state level, the 7.3% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Conway County, Arkansas

Trafficvehicles per day15,880
Trucks21.7%
Average travel time50.7 min
Congestion ratio33.8%
Drivers’ average age44.1 yrs
Drivers’ average income$61,752

A little more than half of the driving in Conway County, Arkansas happens on highways: 69% of all vehicle-miles. The average highway carries 15,880 vehicles per day, 553% more than the average non-highway road in the same area, which carries 2,433 vehicles per day.

That comes from just 19% of the monitored road miles: 52 miles in 32 segments, carrying 884,609 vehicle-miles traveled per day (≈323 million per year).

By highway travel volume, Conway outranks 79% of counties in Arkansas.

More highway trucks than 89% of counties in Arkansas

At 21.7%, highway truck share is 27% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 83% of counties in Arkansas. 89% of counties in Arkansas see fewer highway trucks per day than Conway's roughly 3,451.

non-highway traffic icon

Non-highway Traffic in Conway County, Arkansas

Trafficvehicles per day2,433
Trucks8.0%
Average travel time31.2 min
Congestion ratio7.0%
Drivers’ average age48.1 yrs
Drivers’ average income$54,800

Local roads carry a significant share of travel in Conway County, Arkansas: 31% of all vehicle-miles. On the average non-highway road, that comes to 2,433 vehicles per day.

Spread over 228 miles and 2,736 segments, 81% of the road network, local roads carry a lighter load per mile: 400,217 vehicle-miles traveled per day (≈146 million per year). The truck share on non-highway roads is 8.0%.

Younger drivers than 72% of counties in Arkansas

Compared to highways, non-highway routes see 63% fewer trucks by share.

Non-highway congestion (7.0%) runs 44% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have higher average income than 64% of counties in Arkansas. The driver population here skews younger than 72% of counties in Arkansas.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Conway County, Arkansas, the peak hour concentrates about 8% of the day's traffic.

Conway County vs. Arkansas Traffic Comparison

The truck share sets Conway County apart: 50% above the Arkansas average. Its average daily traffic per road, by contrast, is 48% below.

MetricConway CountyArkansas averageDifference
Traffic2,5894,932-47.5%
Truck % (Total Traffic)17.4%11.6%+50.3%
Truck % (Highway)21.7%17.1%+27.1%
Avg. Travel Time31.4 min31.6 min-0.9%

How Conway County compares

Conway County has a higher truck share than any nearby county

Set against the average of the 4 areas nearest to it, Conway County runs 7.7 percentage points more truck traffic and carries 34.4% less traffic on a typical road; it has the fourth busiest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Conway County and the 4 nearest county-level areas by centroid distance, with the Arkansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Conway County2,58917.4%1,284,82631.4 min7.3%
Pope County, Arkansas4,36511.9%1,734,27631.1 min10.7%
Faulkner County, Arkansas6,8439.3%3,551,27830.9 min14.9%
Van Buren County, Arkansas3,0649.7%503,46333.5 min6.7%
Perry County, Arkansas1,5167.9%204,65333.1 min5.2%
Arkansas average4,93211.6%N/A31.6 min12.8%

Conway County ranked within Arkansas

Conway County sits in the top quarter of the Arkansas field on highway truck volume, at #8 of 64.

Conway County ranked among 75 county-level areas in Arkansas (1 = highest); measures without data in every county rank a smaller field, down to 64.
MeasureConway CountyArkansas rank
Traffic volume (AADT)2,589#43 of 75
Highway vehicle-miles per day884,609#14 of 64
Truck share on highways21.7%#12 of 64
Highway trucks per day3,451#8 of 64
Average travel time31.4 min#53 of 75
Average driver income$59,049#28 of 75
Average driver age46.0 yrs#54 of 75

Busiest roads in Conway County, Arkansas

On their busiest stretches, the three busiest roads in Conway County carry 16,989 vehicles a day on average, 6.6 times the typical road in the county (2,589).

I 40 leads with 33,844 vehicles a day, 7,354 of them trucks (21.7%). No other road comes close: Harding Street, in second place, carries 9,270. It tops the truck ranking too, with the most trucks.

Trips using I 40 are long: a median of 50.7 minutes against 31.4 county-wide, the mark of a through route.

Few trucks use Harding Street: 4.6% of its traffic, under half the county's 17.4%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 40Motorway · 33,844vehicles7,354trucks · 21.7%
Road class
Motorway
Congestion ratio
33.8%
Median trip time
50.7 min
Drivers’ median age
44.1 yrs
Drivers’ average income
$61,752

I 40 is one of the more congested roads here: trips take 34% longer than at free-flow speed, against 7% county-wide.

2Harding StreetSecondary road · 9,270vehicles429trucks · 4.6%
Road class
Secondary road
Congestion ratio
19.9%
Median trip time
29.5 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$51,484

Delays build on Harding Street: its congestion ratio of 20% over free-flow time is well above the county's 7%.

3AR 9Primary road · 7,852vehicles631trucks · 8.0%
Road class
Primary road
Congestion ratio
17.6%
Median trip time
32.2 min
Drivers’ median age
47.5 yrs
Drivers’ average income
$55,108

On its busiest stretch, AR 9 carries 3.0 times the county average; trucks are 8.0% of it, below the county-wide 17.4%.

4Broadway StreetPrimary road · 4,714vehicles383trucks · 8.1%
Road class
Primary road
Congestion ratio
7.1%
Median trip time
33.2 min
Drivers’ median age
48.8 yrs
Drivers’ average income
$49,401

Broadway Street carries 82% more than the county average at its busiest, 383 of them trucks (8.1%, below the county-wide 17.4%).

5Saint Joseph StreetSecondary road · 4,133vehicles177trucks · 4.3%
Road class
Secondary road
Congestion ratio
9.3%
Median trip time
34.6 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$49,644

Saint Joseph Street carries 60% more than the county average on its busiest stretch, where the median trip lasts 34.6 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 40Motorway · #1 by traffic33,844vehicles7,354trucks · 21.7%
2AR 9Primary road · #3 by traffic7,852vehicles631trucks · 8.0%
3Harding StreetSecondary road · #2 by traffic9,270vehicles429trucks · 4.6%
4Broadway StreetPrimary road · #4 by traffic4,714vehicles383trucks · 8.1%
5Main StreetPrimary road · 3,275vehicles318trucks · 9.7%
Road class
Primary road
Congestion ratio
7.2%
Median trip time
32.4 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$52,345

At 26% more than the county average, Main Street draws drivers from neighborhoods averaging $52,345 in household income.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ConwayDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Conway County

The same traffic breakdown for the areas closest to Conway County, Arkansas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.