This page delivers traffic analytics for Franklin County, Mississippi. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Franklin County, Mississippi among 179 road miles divided in 847 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,115 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,548
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$48,845
Our data indicates an estimated average traffic volume of 1,548 vehicles per day in Franklin County, Mississippi that results in 276,454 vehicle-miles traveled per day (≈101 million per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 35.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Mississippi state averages: At 1,548 vehicles per day, the average monitored road in Franklin carries 71% less traffic than the state average of 5,319 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 276,454 vehicle-miles traveled per day (≈101 million per year), about 0.3% of Mississippi's statewide total. Journey times run 15% higher than the state level, at 35.5 minutes on average. The congestion ratio of 5.7% is 62% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Franklin carries more traffic than 9% of counties in Mississippi. On travel time, Franklin runs longer than 86% of counties in Mississippi.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,534
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
44.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$49,609
A significant volume of traffic in Franklin County, Mississippi utilizes the highway network. The average highway carries 2,534 vehicles per day, 209% more than the average non-highway road in the same area, which carries 819 vehicles per day. That average covers 89 highway road miles divided in 360 segments (average segment length 1,302 ft), together carrying 229,004 vehicle-miles traveled per day (≈83.6 million per year). Trucks constitute 12.8% of highway traffic.
Analytical insight
At 12.8%, highway truck share is 19% lower than the state average, marking Franklin as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 21% of counties in Mississippi. 4% of counties in Mississippi see fewer highway trucks per day than Franklin's roughly 325.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
819
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$45,296
The non-highway road network in Franklin County, Mississippi supports a substantial volume of traffic. The average non-highway road carries 819 vehicles per day, 68% less than the average highway in the same area, which carries 2,534 vehicles per day. That average covers 90 non-highway road miles divided in 487 segments (average segment length 977 ft), together carrying 47,450 vehicle-miles traveled per day (≈17.3 million per year). Trucks constitute 7.9% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 38% lower than the highway network. At 62% lower than the state level, the non-highway congestion ratio of 5.6% signals easier movement on local roads. Franklin's overall average travel time exceeds 86% of counties in Mississippi. Trip origins here have higher average income than 27% of counties in Mississippi. The driver population here skews older than 90% of counties in Mississippi.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekend volumes run about 22% below weekday levels.
Seasonal Fluctuation
Busy season:
October–December is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -11% versus the annual average.
Analytical insight
In Franklin County, Mississippi, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Franklin
Mississippi
Average
Difference
Traffic
1,548
5,319
-70.9%
Truck % (Total Traffic)
12.0%
11.1%
+8.0%
Truck % (Highway)
12.8%
15.9%
-19.4%
Avg. Travel Time
35.5 min
30.7 min
+15.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,548 vehicles per day, providing a baseline for daily operations and site assessment.
Franklin carries more traffic than 9% of counties in Mississippi, averaging 1,548 vehicles per day.
Traffic volumes are typically 9% higher during October–December. Volumes drop to their lowest levels in January, averaging 1,385 vehicles per day - a 11% decrease from the annual average.
Trucks account for approximately 12.0% of the total traffic mix across all road types, with a significantly higher concentration of 12.8% on highways.
Approximately 33% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Franklin County, Mississippi. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 35.5 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 71% above the daily average.
Drivers on Franklin roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $48,845 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
