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Traffic heat map of Franklin County, Mississippi: 179 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 84 and US 98

Franklin County, Mississippi Traffic Counts

Traffic analytics for Franklin County, Mississippi, calculated from real-world mobile and sensor networks on 847 road segments (179 road miles, about 1,115 ft each). Its busiest road, US 84, carries 4,992 vehicles a day, 3.2 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Franklin County, Mississippi

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,548
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$48,845

The average monitored road in Franklin County, Mississippi carries 1,548 vehicles per day. Across its 179 miles of monitored roads, that adds up to 276,454 vehicle-miles traveled per day (≈101 million per year). About 1 in 8 vehicles is a truck, in line with Mississippi (11.1%).

Quieter roads than 91% of counties in Mississippi

At 1,548 vehicles per day, the average monitored road in Franklin carries 71% less traffic than the state average of 5,319, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Franklin accounts for about 0.3% of Mississippi's statewide total of vehicle-miles. By volume, Franklin's 1,548 vehicles per day trails 91% of counties in Mississippi.

The average trip takes 35.5 minutes, 15% higher than the state level. 86% of counties in Mississippi have a shorter average travel time than Franklin's 35.5 minutes.

Congestion runs 62% lower than the state level, at a ratio of 5.7%, which means smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Franklin County, Mississippi

Trafficvehicles per day2,534
Trucks12.8%
Average travel time44.9 min
Congestion ratio5.8%
Drivers’ average age48.5 yrs
Drivers’ average income$49,609

The vast majority of driving in Franklin County, Mississippi happens on highways: 83% of all vehicle-miles. The average highway carries 2,534 vehicles per day, 209% more than the average non-highway road in the same area, which carries 819 vehicles per day.

Highways make up 50% of the monitored road miles (89 miles, 360 segments), so they carry more than their share: 229,004 vehicle-miles traveled per day (≈83.6 million per year).

Fewer highway trucks than 96% of counties in Mississippi

At 12.8%, highway truck share is 19% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Franklin's highway truck share (12.8%) is lower than 79% of counties in Mississippi. By raw truck volume, Franklin carries fewer highway trucks than 96% of counties in Mississippi.

non-highway traffic icon

Non-highway Traffic in Franklin County, Mississippi

Trafficvehicles per day819
Trucks7.9%
Average travel time28.5 min
Congestion ratio5.6%
Drivers’ average age51.7 yrs
Drivers’ average income$45,296

At 17% of vehicle-miles, local roads carry a smaller share of the traffic in Franklin County, Mississippi than highways. The average non-highway road carries 819 vehicles per day.

Local roads make up 50% of the monitored road miles (90 miles in 487 segments) but carry less than their share of travel: 47,450 vehicle-miles traveled per day (≈17.3 million per year). About 1 in 13 vehicles on non-highway roads is a truck (7.9%).

Older drivers than 90% of counties in Mississippi

The concentration of trucks on non-highway roads is 38% lower than on highways.

The non-highway congestion ratio of 5.6% is 62% lower than the state level, suggesting more efficient local mobility than the state average.

Franklin's average driver income is lower than 73% of counties in Mississippi. Franklin's median driver age is higher than 90% of counties in Mississippi.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 22% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
October–December is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -11% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Franklin County, Mississippi, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +9% in high season.

Franklin County vs. Mississippi Traffic Comparison

Of the four measures, average daily traffic per road differs most: Franklin County runs 71% below the Mississippi average. Its highway truck share is also 19% below.

MetricFranklin CountyMississippi averageDifference
Traffic1,5485,319-70.9%
Truck % (Total Traffic)12.0%11.1%+8.0%
Truck % (Highway)12.8%15.9%-19.4%
Avg. Travel Time35.5 min30.7 min+15.5%

How Franklin County compares

Franklin County against nearby counties

Compared with its 4 closest neighbours, Franklin County carries 37.9% less traffic on a typical road; it has the third busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Franklin County and the 4 nearest county-level areas by centroid distance, with the Mississippi average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Franklin County1,54812.0%276,45435.5 min5.7%
Jefferson County, Mississippi1,22013.1%170,27036.6 min4.2%
Amite County, Mississippi1,4669.5%231,81234.1 min5.7%
Adams County, Mississippi3,5799.4%519,02130.9 min10.6%
Lincoln County, Mississippi3,70513.2%1,246,47029.4 min8.4%
Mississippi average5,31911.1%N/A30.7 min15.2%

Franklin County ranked within Mississippi

Franklin County sits in the bottom quarter of the Mississippi field on highway truck volume, at #75 of 78.

Franklin County ranked among 82 county-level areas in Mississippi (1 = highest); measures without data in every county rank a smaller field, down to 78.
MeasureFranklin CountyMississippi rank
Traffic volume (AADT)1,548#75 of 82
Highway vehicle-miles per day229,004#60 of 78
Truck share on highways12.8%#62 of 78
Highway trucks per day325#75 of 78
Average travel time35.5 min#12 of 82
Average driver income$48,845#60 of 82
Average driver age48.8 yrs#9 of 82

Franklin County ranks #9 of 82 on average driver age but #75 of 78 on highway truck volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Franklin County, Mississippi

The three busiest roads in Franklin County average 4,538 vehicles a day, 2.9 times the county average of 1,548 across all its monitored roads.

US 84 is the busiest road, at 4,992 vehicles a day, 641 of them trucks (12.8%). It also carries the most trucks.

Old US 84 draws drivers from lower-income areas: their neighborhoods average $34,443 in household income, 29% below the county's $48,845.

Old US 84 is a local road at heart: the median trip using it lasts 23.8 minutes, against 35.5 for the county.

Few trucks use MS 184: 5.6% of its traffic, under half the county's 12.0%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 84Trunk road · 4,992vehicles641trucks · 12.8%
Road class
Trunk road
Congestion ratio
5.5%
Median trip time
45.3 min
Drivers’ median age
48.0 yrs
Drivers’ average income
$50,997

US 84 carries 3.2 times the county average at its busiest, 641 of them trucks (12.8%, above the county-wide 12.0%).

2US 98Trunk road · 4,642vehicles503trucks · 10.8%
Road class
Trunk road
Congestion ratio
7.6%
Median trip time
36.6 min
Drivers’ median age
51.6 yrs
Drivers’ average income
$42,776

US 98 carries 3.0 times the county average on its busiest stretch, where the median trip lasts 36.6 minutes.

3MS 184Secondary road · 3,980vehicles222trucks · 5.6%
Road class
Secondary road
Congestion ratio
8.7%
Median trip time
28.7 min
Drivers’ median age
52.2 yrs
Drivers’ average income
$41,532

At 2.6 times the county average, MS 184 draws drivers from neighborhoods averaging $41,532 in household income.

4Main StreetSecondary road · 2,615vehicles123trucks · 4.7%
Road class
Secondary road
Congestion ratio
6.5%
Median trip time
30.2 min
Drivers’ median age
51.2 yrs
Drivers’ average income
$43,370

Main Street peaks at 2,615 vehicles a day, 69% more than the county average; trucks are 4.7% of it, below the county-wide 12.0%.

5Old US 84Secondary road · 2,220vehicles133trucks · 6.0%
Road class
Secondary road
Congestion ratio
5.0%
Median trip time
23.8 min
Drivers’ median age
52.9 yrs
Drivers’ average income
$34,443

Old US 84 carries 43% more than the county average at its busiest, 133 of them trucks (6.0%, below the county-wide 12.0%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 84Trunk road · #1 by traffic4,992vehicles641trucks · 12.8%
2US 98Trunk road · #2 by traffic4,642vehicles503trucks · 10.8%
3MS 184Secondary road · #3 by traffic3,980vehicles222trucks · 5.6%
4Old US 84Secondary road · #5 by traffic2,220vehicles133trucks · 6.0%
5Main StreetSecondary road · #4 by traffic2,615vehicles123trucks · 4.7%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

FranklinDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Franklin County

The same traffic breakdown for the areas closest to Franklin County, Mississippi.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.