This page delivers traffic analytics for Franklin County, Missouri. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Franklin County, Missouri among 658 road miles divided in 13,101 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 265 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,364
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.8 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,365
Our data indicates an estimated average traffic volume of 5,364 vehicles per day in Franklin County, Missouri that results in 4,081,211 vehicle-miles traveled per day (≈1.5 billion per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 32.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Missouri state averages: At 5,364 vehicles per day, the average monitored road in Franklin carries 5% less traffic than the state average of 5,631 vehicles per day - a critical factor for logistics and site planning. Network-wide, Franklin accounts for about 2.4% of Missouri's statewide total, at 4,081,211 vehicle-miles traveled per day (≈1.5 billion per year). At 32.8 minutes, the average travel time is 5% higher than the state level. Franklin carries more traffic than 89% of counties in Missouri. Its average travel time of 32.8 minutes is longer than 57% of counties in Missouri.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
13,710
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,825
A significant volume of traffic in Franklin County, Missouri utilizes the highway network. The average highway carries 13,710 vehicles per day, 206% more than the average non-highway road in the same area, which carries 4,474 vehicles per day. That average covers 120 highway road miles divided in 1,263 segments (average segment length 500 ft), together carrying 2,103,502 vehicle-miles traveled per day (≈768 million per year). 92% of counties in Missouri move less traffic on their highways. Trucks constitute 18.4% of highway traffic.
Analytical insight
At 18.4%, highway truck share is 37% higher than the state average, marking Franklin as a significant freight corridor - underscoring the importance of highway access for logistics operators. 72% of counties in Missouri see a lower highway truck share than Franklin's 18.4%. 91% of counties in Missouri see fewer highway trucks per day than Franklin's roughly 2,523.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,474
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,388
The non-highway road network in Franklin County, Missouri supports a substantial volume of traffic. The average non-highway road carries 4,474 vehicles per day, 67% less than the average highway in the same area, which carries 13,710 vehicles per day. That average covers 539 non-highway road miles divided in 11,838 segments (average segment length 240 ft), together carrying 1,977,709 vehicle-miles traveled per day (≈722 million per year). Trucks constitute 6.0% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 68% fewer trucks by share. 57% of counties in Missouri see shorter overall travel times than Franklin. 87% of counties in Missouri see lower average driver income among trip origins than Franklin. Franklin's median driver age is higher than 46% of counties in Missouri.
Time-of-Day & Seasonal Patterns
Analytical insight
In Franklin County, Missouri, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Franklin
Missouri
Average
Difference
Traffic
5,364
5,631
-4.7%
Truck % (Total Traffic)
12.4%
9.8%
+26.1%
Truck % (Highway)
18.4%
13.4%
+36.8%
Avg. Travel Time
32.8 min
31.3 min
+5.0%
How Franklin County compares
Franklin County against nearby areas
Nothing in this table sets Franklin County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five. Traffic volume here matches the areas around it, but more of that traffic is trucks - a difference in what routes through, not in how much.
Franklin County and the 4 nearest county-level areas by centroid distance, with the Missouri average for scale.
Highway travel volume places Franklin County #8 of 93 in Missouri - the top quarter of the state.
Where Franklin County sits among Missouri's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
Measure
Franklin County
Missouri rank
Traffic volume (AADT)
5,364
#14 of 115
Highway vehicle-miles per day
2,103,502
#8 of 93
Truck share on highways
18.4%
#27 of 93
Highway trucks per day
2,523
#9 of 93
Average travel time
32.8 min
#50 of 115
Average driver income
$76,365
#16 of 115
Average driver age
48.9 yrs
#62 of 115
Frequently Asked Questions
The average daily traffic volume is calculated at 5,364 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Franklin have higher average income than 87% of counties in Missouri.
Trucks account for approximately 12.4% of the total traffic mix across all road types, with a significantly higher concentration of 18.4% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 78% above the daily average.
Drivers on Franklin roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $76,365 - useful context for retail siting and customer profiling.
The average travel time for drivers is 32.8 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
