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Traffic heat map of Gooding County, Idaho: 228 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Vietnam Veterans Memorial Highway

Gooding County, Idaho Traffic Counts

Our Gooding County, Idaho traffic data covers 1,898 road segments over 228 road miles, with an average segment of just 633 ft. Its highways rank among the top 5 counties in Idaho for trucks per day. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Gooding County, Idaho

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,061
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

18.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.2 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

4.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$72,126

Our data shows 2,061 vehicles per day on the average road in Gooding County, Idaho, and 958,695 vehicle-miles traveled per day (≈350 million per year) across its 228 miles of monitored roads. Freight weighs heavily here: trucks are 18.6% of traffic, against 9.7% across Idaho.

Congestion 74% below the Idaho average

At 2,061 vehicles per day, the average monitored road in Gooding carries 64% less traffic than the state average of 5,734, suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Network-wide, Gooding accounts for about 2.1% of Idaho's statewide total of vehicle-miles. By volume, Gooding's 2,061 vehicles per day trails 74% of counties in Idaho.

The average trip takes 34.2 minutes, on par with the state level. 53% of counties in Idaho have a shorter average travel time than Gooding's 34.2 minutes.

Congestion runs 74% lower than the state level, at a ratio of 4.2%, which means smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Gooding County, Idaho

Trafficvehicles per day7,126
Trucks22.6%
Average travel time52.4 min
Drivers’ average age45.1 yrs
Drivers’ average income$73,474

Most travel in Gooding County, Idaho happens on highways, 72% of all vehicle-miles. The average highway carries 7,126 vehicles per day, 272% more than the average non-highway road in the same area, which carries 1,915 vehicles per day.

Highways make up 31% of the monitored road miles (70 miles, 53 segments), so they carry more than their share: 692,344 vehicle-miles traveled per day (≈253 million per year).

By highway travel volume, Gooding outranks 74% of counties in Idaho.

Higher highway truck share than 91% of counties in Idaho

Highway truck concentration here runs 60% higher than the state average, at 22.6%. That marks Gooding as a major freight corridor, where highway access is what logistics operators compete on.

Gooding's highway truck share (22.6%) is higher than 91% of counties in Idaho. Gooding's highway truck count is higher than 91% of counties in Idaho, at roughly 1,609 trucks per day.

non-highway traffic icon

Non-highway Traffic in Gooding County, Idaho

Trafficvehicles per day1,915
Trucks8.1%
Average travel time33.7 min
Congestion ratio4.2%
Drivers’ average age45.2 yrs
Drivers’ average income$69,842

Local roads carry a smaller share of travel in Gooding County, Idaho, 28% of vehicle-miles; most driving happens on highways. The average non-highway road carries 1,915 vehicles per day.

Local roads make up 69% of the monitored road miles (158 miles in 1,845 segments) but carry less than their share of travel: 266,352 vehicle-miles traveled per day (≈97.2 million per year). The truck share on non-highway roads is 8.1%.

Local congestion 74% below the Idaho average

The concentration of trucks on non-highway roads is 64% lower than on highways.

The non-highway congestion ratio of 4.2% is 74% lower than the state level, suggesting more efficient local mobility than the state average.

Gooding's average driver income is higher than 58% of counties in Idaho. 56% of counties in Idaho have an older driver population than Gooding.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
A long morning plateau from 7:00 AM to 12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 15% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Gooding County, Idaho, the peak hour concentrates about 8% of the day's traffic, and there is a noticeable seasonal swing of +9% in high season.

Gooding County vs. Idaho Traffic Comparison

The truck share sets Gooding County apart: 92% above the Idaho average. Its average daily traffic per road, by contrast, is 64% below.

MetricGooding CountyIdaho averageDifference
Traffic2,0615,734-64.1%
Truck % (Total Traffic)18.6%9.7%+92.0%
Truck % (Highway)22.6%14.1%+60.4%
Avg. Travel Time34.2 min33.8 min+1.1%

How Gooding County compares

Gooding County has a higher truck share than any nearby county

Against the 4 nearest areas, Gooding County runs 8.3 percentage points more truck traffic and sees 21.8% shorter typical trips; it has the fourth busiest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Gooding County and the 4 nearest county-level areas by centroid distance, with the Idaho average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Gooding County2,06118.6%958,69534.2 min4.2%
Camas County, Idaho1,0959.6%64,34252.6 minN/A
Lincoln County, Idaho2,1009.8%256,86351.3 minN/A
Jerome County, Idaho3,13415.4%1,492,33735.2 min9.2%
Twin Falls County, Idaho5,7576.2%1,688,76135.8 min16.7%
Idaho average5,7349.7%N/A33.8 min16.0%

Gooding County ranked within Idaho

Gooding County sits in the top quarter of the Idaho field on truck share on highways, at #4 of 35.

Gooding County ranked among 44 county-level areas in Idaho (1 = highest); measures without data in every county rank a smaller field, down to 35.
MeasureGooding CountyIdaho rank
Traffic volume (AADT)2,061#33 of 44
Highway vehicle-miles per day692,344#10 of 35
Truck share on highways22.6%#4 of 35
Highway trucks per day1,609#4 of 35
Average travel time34.2 min#21 of 44
Average driver income$72,126#19 of 44
Average driver age45.2 yrs#25 of 44

Busiest roads in Gooding County, Idaho

The three busiest roads in Gooding County average 12,716 vehicles a day, 6.2 times the county average of 2,061 across all its monitored roads.

Vietnam Veterans Memorial Highway leads with 22,424 vehicles a day, 4,868 of them trucks (21.7%). No other road comes close: Idaho Street, in second place, carries 8,500. It also carries the most trucks.

Vietnam Veterans Memorial Highway carries longer journeys than most roads here, with a median trip of 47.6 minutes against 34.2 county-wide.

Few trucks use Idaho Street: 7.0% of its traffic, under half the county's 18.6%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Vietnam Veterans Memorial HighwayMotorway · 22,424vehicles4,868trucks · 21.7%
Road class
Motorway
Median trip time
47.6 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$73,310

At 10.9 times the county average, Vietnam Veterans Memorial Highway draws drivers from neighborhoods averaging $73,310 in household income.

2Idaho StreetPrimary road · 8,500vehicles594trucks · 7.0%
Road class
Primary road
Median trip time
32.2 min
Drivers’ median age
43.7 yrs
Drivers’ average income
$68,747

Idaho Street carries 4.1 times the county average at its busiest, 594 of them trucks (7.0%, below the county-wide 18.6%).

3ID 46Primary road · 7,223vehicles548trucks · 7.6%
Road class
Primary road
Median trip time
34.1 min
Drivers’ median age
45.1 yrs
Drivers’ average income
$69,038

ID 46 carries 3.5 times the county average on its busiest stretch, where the median trip lasts 34.1 minutes.

4Main StreetPrimary road · 6,760vehicles289trucks · 4.3%
Road class
Primary road
Median trip time
32.6 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$65,382

At 3.3 times the county average, Main Street draws drivers from neighborhoods averaging $65,382 in household income.

5East 3500 SouthPrimary road · 4,224vehicles430trucks · 10.2%
Road class
Primary road
Median trip time
28.9 min
Drivers’ median age
43.8 yrs
Drivers’ average income
$72,075

The busiest stretch of East 3500 South carries 2.0 times the county average; trucks are 10.2% of it, below the county-wide 18.6%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Vietnam Veterans Memorial HighwayMotorway · #1 by traffic22,424vehicles4,868trucks · 21.7%
2Idaho StreetPrimary road · #2 by traffic8,500vehicles594trucks · 7.0%
3ID 46Primary road · #3 by traffic7,223vehicles548trucks · 7.6%
4East 3500 SouthPrimary road · #5 by traffic4,224vehicles430trucks · 10.2%
53500 SouthPrimary road · 3,937vehicles373trucks · 9.5%
Road class
Primary road
Median trip time
29.5 min
Drivers’ median age
44.3 yrs
Drivers’ average income
$70,539

3500 South carries 91% more than the county average at its busiest, 373 of them trucks (9.5%, below the county-wide 18.6%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

GoodingDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Gooding County

The same traffic breakdown for the areas closest to Gooding County, Idaho.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.