This page delivers traffic analytics for Gooding County, Idaho. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Gooding County, Idaho among 228 road miles divided in 1,898 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 633 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,061
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
4.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,126
Our data indicates an estimated average traffic volume of 2,061 vehicles per day in Gooding County, Idaho that results in 958,695 vehicle-miles traveled per day (≈350 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 34.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Idaho state averages: At 2,061 vehicles per day, the average monitored road in Gooding carries 64% less traffic than the state average of 5,734 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 958,695 vehicle-miles traveled per day (≈350 million per year), roughly 2.1% of Idaho's statewide total. Journey times run 1% higher than the state level, at 34.2 minutes on average. Congestion runs 74% lower than the state level, at a ratio of 4.2% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 26% of counties in Idaho see less traffic than Gooding's 2,061 vehicles per day. On travel time, Gooding runs longer than 53% of counties in Idaho.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,126
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
22.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
52.4 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$73,474
A significant volume of traffic in Gooding County, Idaho utilizes the highway network. The average highway carries 7,126 vehicles per day, 272% more than the average non-highway road in the same area, which carries 1,915 vehicles per day. That average covers 70 highway road miles divided in 53 segments (average segment length 6,966 ft), together carrying 692,344 vehicle-miles traveled per day (≈253 million per year). That is more highway travel volume than 74% of counties in Idaho. Trucks constitute 22.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (22.6%) is 60% higher than the state average for similar road classifications. This indicates Gooding serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. 91% of counties in Idaho see a lower highway truck share than Gooding's 22.6%. 91% of counties in Idaho see fewer highway trucks per day than Gooding's roughly 1,609.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,915
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
4.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,842
The non-highway road network in Gooding County, Idaho supports a substantial volume of traffic. The average non-highway road carries 1,915 vehicles per day, 73% less than the average highway in the same area, which carries 7,126 vehicles per day. That average covers 158 non-highway road miles divided in 1,845 segments (average segment length 451 ft), together carrying 266,352 vehicle-miles traveled per day (≈97.2 million per year). Trucks constitute 8.1% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 64% lower than on highways. Non-highway congestion (4.2%) runs 74% lower than the state average, pointing to smoother local traffic flow. 53% of counties in Idaho see shorter overall travel times than Gooding. 58% of counties in Idaho see lower average driver income among trip origins than Gooding. 44% of counties in Idaho have a younger driver population than Gooding.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend volumes run about 15% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average.
Analytical insight
In Gooding County, Idaho, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Gooding
Idaho
Average
Difference
Traffic
2,061
5,734
-64.1%
Truck % (Total Traffic)
18.6%
9.7%
+92.0%
Truck % (Highway)
22.6%
14.1%
+60.4%
Avg. Travel Time
34.2 min
33.8 min
+1.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,061 vehicles per day, providing a baseline for daily operations and site assessment.
Gooding carries more traffic than 26% of counties in Idaho, averaging 2,061 vehicles per day.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 82% above the daily average.
Approximately 72% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Gooding County, Idaho. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 34.2 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 18.6% of the total traffic mix across all road types, with a significantly higher concentration of 22.6% on highways.
Drivers on Gooding roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $72,126 - useful context for retail siting and customer profiling.
Traffic volumes are typically 9% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,733 vehicles per day - a 16% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
