This page delivers traffic analytics for Highlands County, Florida. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Highlands County, Florida among 479 road miles divided in 6,600 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 383 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,052
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
57.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,883
Our data indicates an estimated average traffic volume of 5,052 vehicles per day in Highlands County, Florida that results in 2,341,995 vehicle-miles traveled per day (≈855 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 31.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Florida state averages: Highlands sees 49% lower average daily traffic volume than the state average (5,052 vehicles per day against 9,922), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Highlands accounts for about 0.4% of Florida's statewide total, at 2,341,995 vehicle-miles traveled per day (≈855 million per year). The average trip takes 31.9 minutes, 4% lower than the state level. The congestion ratio of 13.9% is 42% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 38% of counties in Florida see less traffic than Highlands's 5,052 vehicles per day. On travel time, Highlands runs longer than 32% of counties in Florida.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
13,218
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
21.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
56.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,360
A significant volume of traffic in Highlands County, Florida utilizes the highway network. The average highway carries 13,218 vehicles per day, 271% more than the average non-highway road in the same area, which carries 3,559 vehicles per day. That average covers 133 highway road miles divided in 1,020 segments (average segment length 690 ft), together carrying 1,318,249 vehicle-miles traveled per day (≈481 million per year). Trucks constitute 11.7% of highway traffic.
Analytical insight
The concentration of trucks on highways (11.7%) is 4% higher than the state average for similar road classifications. This indicates Highlands serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 36% of counties in Florida. 10% of counties in Florida see fewer highway trucks per day than Highlands's roughly 1,549.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,559
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
58.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,372
The non-highway road network in Highlands County, Florida supports a substantial volume of traffic. The average non-highway road carries 3,559 vehicles per day, 73% less than the average highway in the same area, which carries 13,218 vehicles per day. That average covers 346 non-highway road miles divided in 5,580 segments (average segment length 327 ft), together carrying 1,023,746 vehicle-miles traveled per day (≈374 million per year). Trucks constitute 7.7% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 34% lower than the highway network. At 45% lower than the state level, the non-highway congestion ratio of 12.4% signals easier movement on local roads. Highlands's overall average travel time exceeds 32% of counties in Florida. Trip origins here have higher average income than 21% of counties in Florida. 94% of counties in Florida have a younger driver population than Highlands.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 12:00 PM–6:00 PM, with volumes reaching approximately 85% higher than the daily average.
Weekend traffic:
Weekend volumes run about 23% below weekday levels.
Seasonal Fluctuation
Busy season:
February–April is the high season, with volumes +9% versus the annual average.
Lowest month:
July is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Highlands County, Florida, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Highlands
Florida
Average
Difference
Traffic
5,052
9,922
-49.1%
Truck % (Total Traffic)
10.0%
8.6%
+15.8%
Truck % (Highway)
11.7%
11.3%
+3.5%
Avg. Travel Time
31.9 min
33.2 min
-3.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,052 vehicles per day, providing a baseline for daily operations and site assessment.
Highlands's average travel time of 31.9 minutes is longer than 32% of counties in Florida.
Approximately 7% of highway traffic and 2% of non-highway traffic consists of vehicles whose trip originates outside Highlands County, Florida. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 31.9 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 9% higher during February–April. Volumes drop to their lowest levels in July, averaging 4,401 vehicles per day - a 13% decrease from the annual average.
Drivers on Highlands roads have a median age of 57 years, and the median household income of the neighborhoods trips originate from averages $58,883 - useful context for retail siting and customer profiling.
Trucks account for approximately 10.0% of the total traffic mix across all road types, with a significantly higher concentration of 11.7% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
