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Traffic heat map of Houston County, Texas: 375 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Loop 304 and TX 7

Houston County, Texas Traffic Counts

TrafficZoom tracks traffic on 375 road miles in Houston County, Texas, divided into 2,578 segments averaging 769 ft. Its busiest road, Loop 304, carries 7,057 vehicles a day, 3.2 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Houston County, Texas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,231
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

38.6 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$58,108

A typical monitored road in Houston County, Texas sees 2,231 vehicles per day, while its 375 miles of monitored roads together handle 687,543 vehicle-miles traveled per day (≈251 million per year). About 1 in 9 vehicles is a truck, in line with Texas (9.8%).

Traffic 68% below the Texas average

Houston's average daily traffic volume is 68% lower than the state average - 2,231 vehicles per day against 6,895 - suggesting less traffic load per road - quiet roads that suit freight movement more than drive-by retail. Network-wide, Houston accounts for less than 0.1% of Texas's statewide total of vehicle-miles. 68% of counties in Texas see more traffic than Houston's 2,231 vehicles per day.

The average trip takes 38.6 minutes, 18% higher than the state level. Its average travel time of 38.6 minutes is longer than 71% of counties in Texas.

The congestion ratio of 7.0% is 57% lower, pointing to smoother traffic flow than the state level - free-flowing roads make scheduled deliveries highly predictable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Houston County, Texas

Trafficvehicles per day4,815
Trucks12.1%
Average travel time39.2 min
Congestion ratio10.1%
Drivers’ average age50.4 yrs
Drivers’ average income$57,648

Highways carry more than half of all travel in Houston County, Texas (64% of vehicle-miles). The average highway carries 4,815 vehicles per day, 293% more than the average non-highway road in the same area, which carries 1,226 vehicles per day.

Highways make up 27% of the monitored road miles (100 miles, 722 segments), so they carry more than their share: 437,384 vehicle-miles traveled per day (≈160 million per year).

Fewer highway trucks than 80% of counties in Texas

The concentration of trucks on highways (12.1%) is 12% lower than the state average for similar road classifications. The highway traffic mix is typical for Texas: neither freight- nor commuter-dominated.

By truck concentration, highways here trail 74% of counties in Texas. By raw truck volume, Houston carries fewer highway trucks than 80% of counties in Texas.

non-highway traffic icon

Non-highway Traffic in Houston County, Texas

Trafficvehicles per day1,226
Trucks8.7%
Average travel time38.4 min
Congestion ratio5.8%
Drivers’ average age51.8 yrs
Drivers’ average income$58,780

A significant share of driving in Houston County, Texas, 36% of vehicle-miles, happens on local roads. A typical local road sees 1,226 vehicles per day.

Local roads make up 73% of the monitored road miles (276 miles in 1,856 segments) but carry less than their share of travel: 250,158 vehicle-miles traveled per day (≈91.3 million per year). About 1 in 12 vehicles on non-highway roads is a truck (8.7%).

Older drivers than 88% of counties in Texas

Non-highway roads carry a truck concentration that's 28% lower than the highway network.

The non-highway congestion ratio of 5.8% is 64% lower than the state level, suggesting more efficient local mobility than the state average.

Houston's average driver income is lower than 87% of counties in Texas. The driver population here skews older than 88% of counties in Texas.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 18% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even March–May, the busiest stretch, runs only +2% versus the annual average.
Lowest month:
January is the quietest month, with volumes -7% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Houston County, Texas, the peak hour concentrates about 7% of the day's traffic, and traffic stays steady through the year (+2% in high season).

Houston County vs. Texas Traffic Comparison

Of the four measures, average daily traffic per road differs most: Houston County runs 68% below the Texas average. Its average travel time, by contrast, is 18% above.

MetricHouston CountyTexas averageDifference
Traffic2,2316,895-67.6%
Truck % (Total Traffic)10.8%9.8%+10.8%
Truck % (Highway)12.1%13.8%-12.2%
Avg. Travel Time38.6 min32.6 min+18.4%

How Houston County compares

Houston County has the quietest roads among its nearby counties

Against the 4 nearest areas, Houston County carries 40.2% less traffic on a typical road and is 31.3% less congested; it has the quietest roads of the five. Quieter and more local than the areas around it on both counts: less traffic, and less of what there is arriving by truck.

Houston County and the 4 nearest county-level areas by centroid distance, with the Texas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Houston County2,23110.8%687,54338.6 min7.0%
Trinity County, Texas2,8629.6%425,26034.6 min8.2%
Leon County, Texas2,87316.7%1,659,43439.4 min8.3%
Madison County, Texas3,85617.1%1,082,13136.8 min12.2%
Walker County, Texas5,34113.5%2,813,82433.1 min12.1%
Texas average6,8959.8%N/A32.6 min16.4%

Houston County ranked within Texas

Average driver age places Houston County #31 of 254 in Texas - the top quarter of the state.

Houston County ranked among 254 county-level areas in Texas (1 = highest); measures without data in every county rank a smaller field, down to 227.
MeasureHouston CountyTexas rank
Traffic volume (AADT)2,231#172 of 254
Highway vehicle-miles per day437,384#137 of 227
Truck share on highways12.1%#168 of 227
Highway trucks per day581#181 of 227
Average travel time38.6 min#74 of 254
Average driver income$58,108#220 of 254
Average driver age50.8 yrs#31 of 254

Houston County ranks #31 of 254 on average driver age but #220 of 254 on average driver income - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Houston County, Texas

On their busiest stretches, the three busiest roads in Houston County carry 6,720 vehicles a day on average, 3.0 times the typical road in the county (2,231).

Loop 304 leads with 7,057 vehicles a day, 528 of them trucks (7.5%). TX 7 is practically level with it at 6,924. TX 7 carries the most trucks, 768 a day (11.1% of its traffic), although it ranks #2 for all traffic.

TX 7 carries longer journeys than most roads here, with a median trip of 52.8 minutes against 38.6 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Loop 304Trunk road · 7,057vehicles528trucks · 7.5%
Road class
Trunk road
Congestion ratio
13.5%
Median trip time
34.0 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$55,262

Loop 304 carries 3.2 times the county average on its busiest stretch, where the median trip lasts 34.0 minutes.

2TX 7Trunk road · 6,924vehicles768trucks · 11.1%
Road class
Trunk road
Congestion ratio
10.5%
Median trip time
52.8 min
Drivers’ median age
54.3 yrs
Drivers’ average income
$51,780

At 3.1 times the county average, TX 7 draws drivers from neighborhoods averaging $51,780 in household income.

3US 287Trunk road · 6,178vehicles741trucks · 12.0%
Road class
Trunk road
Congestion ratio
6.9%
Median trip time
34.2 min
Drivers’ median age
49.5 yrs
Drivers’ average income
$58,119

The busiest stretch of US 287 carries 2.8 times the county average; trucks are 12.0% of it, above the county-wide 10.8%.

4TX 19Trunk road · 5,938vehicles717trucks · 12.1%
Road class
Trunk road
Congestion ratio
13.9%
Median trip time
42.5 min
Drivers’ median age
49.2 yrs
Drivers’ average income
$61,097

On its busiest stretch, TX 19 carries 2.7 times the county average; trucks are 12.1% of it, above the county-wide 10.8%.

5Goliad AvenuePrimary road · 5,600vehicles234trucks · 4.2%
Road class
Primary road
Congestion ratio
13.9%
Median trip time
45.4 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$50,726

Goliad Avenue peaks at 5,600 vehicles a day, 2.5 times the county average; trucks are 4.2% of it, below the county-wide 10.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1TX 7Trunk road · #2 by traffic6,924vehicles768trucks · 11.1%
2US 287Trunk road · #3 by traffic6,178vehicles741trucks · 12.0%
3TX 19Trunk road · #4 by traffic5,938vehicles717trucks · 12.1%
4Commerce StreetTrunk road · 4,875vehicles594trucks · 12.2%
Road class
Trunk road
Congestion ratio
11.5%
Median trip time
42.0 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$65,029

Commerce Street carries 2.2 times the county average at its busiest, 594 of them trucks (12.2%, above the county-wide 10.8%).

5Loop 304Trunk road · #1 by traffic7,057vehicles528trucks · 7.5%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

HoustonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Houston County

The same traffic breakdown for the areas closest to Houston County, Texas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.