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Traffic heat map of La Crosse County, Wisconsin: 451 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 90 and WI 16 / CTH B

La Crosse County, Wisconsin Traffic Counts

Its busiest road, I 90, carries 35,484 vehicles a day, 7.3 times the average road. This page breaks down traffic in La Crosse County, Wisconsin across 451 miles of monitored roads split into 6,383 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in La Crosse County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,834
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

14.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

44.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$79,797

The average monitored road in La Crosse County, Wisconsin carries 4,834 vehicles per day. Across its 451 miles of monitored roads, that adds up to 2,020,117 vehicle-miles traveled per day (≈737 million per year). About 1 in 11 vehicles is a truck, in line with Wisconsin (10.2%).

Busier roads than 92% of counties in Wisconsin

At 4,834 vehicles per day, the average monitored road in La Crosse carries 27% more traffic than the state average of 3,802, suggesting more demand on each road - more exposure for roadside businesses, and more competition for road space. Across the whole network, that travel is about 1.5% of Wisconsin's statewide total. By volume, La Crosse's 4,834 vehicles per day outpaces 92% of counties in Wisconsin.

The average trip takes 29.9 minutes, 7% lower than the state level. 86% of counties in Wisconsin have a longer average travel time than La Crosse's 29.9 minutes.

The congestion ratio of 14.8% is 18% higher, pointing to more pronounced congestion than the state level - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in La Crosse County, Wisconsin

Trafficvehicles per day12,965
Trucks13.3%
Average travel time30.4 min
Congestion ratio25.8%
Drivers’ average age45.1 yrs
Drivers’ average income$78,730

Highways carry about half of all travel in La Crosse County, Wisconsin, 48% of vehicle-miles. The average highway carries 12,965 vehicles per day, 229% more than the average non-highway road in the same area, which carries 3,936 vehicles per day.

With 20% of the road miles (91 miles in 635 segments), highways punch above their length, carrying 975,122 vehicle-miles traveled per day (≈356 million per year).

That is more highway travel volume than 56% of counties in Wisconsin.

A typical mix of freight and passenger traffic

The concentration of trucks on highways (13.3%) is 10% lower than the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

60% of counties in Wisconsin see a higher highway truck share than La Crosse's 13.3%. By raw truck volume, La Crosse carries more highway trucks than 60% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in La Crosse County, Wisconsin

Trafficvehicles per day3,936
Trucks5.4%
Average travel time29.8 min
Congestion ratio13.6%
Drivers’ average age44.8 yrs
Drivers’ average income$80,528

Local roads carry about half of all travel in La Crosse County, Wisconsin, 52% of vehicle-miles. The average non-highway road carries 3,936 vehicles per day.

Local roads make up 80% of the monitored road miles (360 miles in 5,748 segments) but carry less than their share of travel: 1,044,996 vehicle-miles traveled per day (≈381 million per year). The truck share on non-highway roads is 5.4%.

Younger drivers than 94% of counties in Wisconsin

Compared to highways, non-highway routes see 60% fewer trucks by share.

Non-highway congestion (13.6%) runs slightly higher than the state level (12% higher).

Trip origins here have higher average income than 72% of counties in Wisconsin. The driver population here skews younger than 94% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 27% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even May–July, the busiest stretch, runs only +4% versus the annual average.
Lowest month:
January is the quietest month, with volumes -9% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In La Crosse County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and traffic stays steady through the year (+4% in high season).

La Crosse County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: La Crosse County runs 27% above the Wisconsin average.

MetricLa Crosse CountyWisconsin averageDifference
Traffic4,8343,802+27.1%
Truck % (Total Traffic)9.2%10.2%-9.5%
Truck % (Highway)13.3%14.7%-9.5%
Avg. Travel Time29.9 min32.2 min-7.1%

How La Crosse County compares

La Crosse County has the busiest roads among its nearby counties

Against the 4 nearest areas, La Crosse County carries 136.0% more traffic on a typical road and is 78.1% more congested; it has the busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

La Crosse County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
La Crosse County4,8349.2%2,020,11729.9 min14.8%
Houston County, Minnesota1,6109.6%354,55931.8 min8.0%
Monroe County, Wisconsin2,37918.5%1,833,89931.2 min8.8%
Vernon County, Wisconsin1,8908.8%529,32134.8 min7.2%
Winona County, Minnesota2,31412.7%1,477,11830.6 min9.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

La Crosse County ranked within Wisconsin

La Crosse County sits in the bottom quarter of the Wisconsin field on average driver age, at #68 of 72.

La Crosse County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureLa Crosse CountyWisconsin rank
Traffic volume (AADT)4,834#7 of 72
Highway vehicle-miles per day975,122#26 of 58
Truck share on highways13.3%#35 of 58
Highway trucks per day1,724#24 of 58
Average travel time29.9 min#62 of 72
Average driver income$79,797#21 of 72
Average driver age44.9 yrs#68 of 72

La Crosse County ranks #7 of 72 on average daily traffic volume but #68 of 72 on average driver age - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in La Crosse County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 33,636 vehicles a day, against 4,834 on the average road in La Crosse County.

I 90 leads with 35,484 vehicles a day, 4,070 of them trucks (11.5%). It also carries the most trucks.

WI 16 / CTH B is busy with cars rather than freight: only 3.6% of its traffic is trucks, against 9.2% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 90Motorway · 35,484vehicles4,070trucks · 11.5%
Road class
Motorway
Congestion ratio
37.5%
Median trip time
29.6 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$76,446

Travel on I 90's busiest stretch runs 37% over free-flow time, against 15% across the county, so expect slower peak hours.

2WI 16 / CTH BPrimary road · 33,686vehicles1,200trucks · 3.6%
Road class
Primary road
Congestion ratio
35.0%
Median trip time
29.1 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$73,956

WI 16 / CTH B carries 7.0 times the county average at its busiest, 1,200 of them trucks (3.6%, below the county-wide 9.2%).

3US 53Motorway · 31,738vehicles2,500trucks · 7.9%
Road class
Motorway
Median trip time
29.4 min
Drivers’ median age
45.8 yrs
Drivers’ average income
$88,814

US 53 carries 6.6 times the county average on its busiest stretch, where the median trip lasts 29.4 minutes.

4WI 16Primary road · 29,466vehicles1,019trucks · 3.5%
Road class
Primary road
Congestion ratio
43.3%
Median trip time
30.0 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$73,834

WI 16 is one of the more congested roads here: trips take 43% longer than at free-flow speed, against 15% county-wide.

5WI 157Primary road · 24,442vehicles1,048trucks · 4.3%
Road class
Primary road
Congestion ratio
29.6%
Median trip time
28.2 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$84,706

At 5.1 times the county average, WI 157 draws drivers from neighborhoods averaging $84,706 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 90Motorway · #1 by traffic35,484vehicles4,070trucks · 11.5%
2US 53Motorway · #3 by traffic31,738vehicles2,500trucks · 7.9%
3Mormon Coulee RoadTrunk road · 20,870vehicles1,234trucks · 5.9%
Road class
Trunk road
Congestion ratio
29.7%
Median trip time
29.1 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$67,688

Mormon Coulee Road peaks at 20,870 vehicles a day, 4.3 times the county average; trucks are 5.9% of it, below the county-wide 9.2%.

4WI 16 / CTH BPrimary road · #2 by traffic33,686vehicles1,200trucks · 3.6%
5Rose StreetTrunk road · 18,416vehicles1,196trucks · 6.5%
Road class
Trunk road
Congestion ratio
29.5%
Median trip time
27.8 min
Drivers’ median age
44.2 yrs
Drivers’ average income
$70,994

Rose Street carries 3.8 times the county average at its busiest, 1,196 of them trucks (6.5%, below the county-wide 9.2%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

La CrosseDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near La Crosse County

The same traffic breakdown for the areas closest to La Crosse County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.