Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Monroe County, Wisconsin: 526 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 90 and I 94

Monroe County, Wisconsin Traffic Counts

Our Monroe County, Wisconsin traffic data covers 4,900 road segments over 526 road miles, with an average segment of just 567 ft. Its highways carry one of the top 3 truck shares of any county in Wisconsin. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Monroe County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,379
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

18.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.2 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,780

The average monitored road in Monroe County, Wisconsin carries 2,379 vehicles per day. Across its 526 miles of monitored roads, that adds up to 1,833,899 vehicle-miles traveled per day (≈669 million per year). About 1 in 5 vehicles is a truck, well above the 10.2% across Wisconsin - a freight-heavy mix.

Shorter trips than 70% of counties in Wisconsin

At 2,379 vehicles per day, the average monitored road in Monroe carries 37% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.4% of Wisconsin's statewide total. Monroe carries more traffic than 54% of counties in Wisconsin.

Journey times here (31.2 minutes on average) closely track the state level. On travel time, Monroe runs shorter than 70% of counties in Wisconsin.

At 30% lower than the state level, the 8.8% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Monroe County, Wisconsin

Trafficvehicles per day10,219
Trucks25.0%
Average travel time53.8 min
Congestion ratio20.7%
Drivers’ average age48.5 yrs
Drivers’ average income$71,310

A little more than half of the driving in Monroe County, Wisconsin happens on highways: 60% of all vehicle-miles. The average highway carries 10,219 vehicles per day, 380% more than the average non-highway road in the same area, which carries 2,130 vehicles per day.

Yet highways are only 19% of the road network, 101 miles in 151 segments, so each mile of them is 3.1 times as busy as the average road mile.

That is more highway travel volume than 70% of counties in Wisconsin.

Higher highway truck share than 98% of counties in Wisconsin

Highway truck concentration here runs 70% higher than the state average, at 25.0%. That marks Monroe as a major freight corridor, where highway access is what logistics operators compete on.

By truck concentration, highways here outrank 98% of counties in Wisconsin. By raw truck volume, Monroe carries more highway trucks than 82% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Monroe County, Wisconsin

Trafficvehicles per day2,130
Trucks8.6%
Average travel time30.4 min
Congestion ratio8.5%
Drivers’ average age49.2 yrs
Drivers’ average income$72,032

A significant share of driving in Monroe County, Wisconsin, 40% of vehicle-miles, happens on local roads. On the average non-highway road, that comes to 2,130 vehicles per day.

Local roads make up 81% of the monitored road miles (425 miles in 4,749 segments) but carry less than their share of travel: 727,376 vehicle-miles traveled per day (≈265 million per year). Trucks make up 8.6% of non-highway traffic, about 1 in 12 vehicles.

Local roads carry 66% fewer trucks by share than highways

The concentration of trucks on non-highway roads is 66% lower than on highways.

At 30% lower than the state level, the non-highway congestion ratio of 8.5% signals easier movement on local roads.

Trip origins here have lower average income than 55% of counties in Wisconsin. 63% of counties in Wisconsin have an older driver population than Monroe.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 78% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (+3%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +18% versus the annual average.
Lowest month:
January is the quietest month, with volumes -23% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Monroe County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +18% in high season.

Monroe County vs. Wisconsin Traffic Comparison

The truck share sets Monroe County apart: 82% above the Wisconsin average. Its highway truck share is also 70% above.

MetricMonroe CountyWisconsin averageDifference
Traffic2,3793,802-37.4%
Truck % (Total Traffic)18.5%10.2%+81.9%
Truck % (Highway)25.0%14.7%+70.2%
Avg. Travel Time31.2 min32.2 min-3.1%

How Monroe County compares

Monroe County against nearby counties

Nothing in this table sets Monroe County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five. Traffic volume here matches the areas around it, but more of that traffic is trucks - a difference in what routes through, not in how much.

Monroe County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Monroe County2,37918.5%1,833,89931.2 min8.8%
Vernon County, Wisconsin1,8908.8%529,32134.8 min7.2%
Juneau County, Wisconsin2,46522.6%1,756,48230.6 min8.9%
La Crosse County, Wisconsin4,8349.2%2,020,11729.9 min14.8%
Jackson County, Wisconsin1,75220.6%1,358,23133.8 min6.3%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Monroe County ranked within Wisconsin

Monroe County sits in Wisconsin's top three on truck share on highways.

Monroe County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureMonroe CountyWisconsin rank
Traffic volume (AADT)2,379#34 of 72
Highway vehicle-miles per day1,106,523#18 of 58
Truck share on highways25.0%#2 of 58
Highway trucks per day2,557#11 of 58
Average travel time31.2 min#51 of 72
Average driver income$71,780#40 of 72
Average driver age49.0 yrs#46 of 72

Busiest roads in Monroe County, Wisconsin

The three busiest roads in Monroe County average 22,521 vehicles a day, 9.5 times the county average of 2,379 across all its monitored roads.

I 90 leads with 33,763 vehicles a day, 8,554 of them trucks (25.3%). No other road comes close: I 94, in second place, carries 22,375. It tops the truck ranking too, with the most trucks.

Trips using I 90 are long: a median of 58.7 minutes against 31.2 county-wide, the mark of a through route.

Superior Avenue is busy with cars rather than freight: only 6.0% of its traffic is trucks, against 18.5% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 90Motorway · 33,763vehicles8,554trucks · 25.3%
Road class
Motorway
Median trip time
58.7 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$68,939

I 90 is a trunk route for the county, carrying 14.2 times the county average on its busiest stretch; trucks are 25.3% of it, above the county-wide 18.5%.

2I 94Motorway · 22,375vehicles6,204trucks · 27.7%
Road class
Motorway
Congestion ratio
22.4%
Median trip time
54.9 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$67,826

I 94 is one of the more congested roads here: trips take 22% longer than at free-flow speed, against 9% county-wide.

3Superior AvenuePrimary road · 11,424vehicles679trucks · 6.0%
Road class
Primary road
Congestion ratio
11.9%
Median trip time
28.3 min
Drivers’ median age
49.5 yrs
Drivers’ average income
$65,163

Superior Avenue peaks at 11,424 vehicles a day, 4.8 times the county average; trucks are 6.0% of it, below the county-wide 18.5%.

4Black River StreetPrimary road · 10,707vehicles833trucks · 7.8%
Road class
Primary road
Congestion ratio
23.7%
Median trip time
29.2 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$74,766

Delays build on Black River Street: its congestion ratio of 24% over free-flow time is well above the county's 9%.

5Wisconsin StreetPrimary road · 9,291vehicles616trucks · 6.6%
Road class
Primary road
Congestion ratio
14.3%
Median trip time
28.1 min
Drivers’ median age
48.7 yrs
Drivers’ average income
$71,514

Wisconsin Street carries 3.9 times the county average at its busiest, 616 of them trucks (6.6%, below the county-wide 18.5%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 90Motorway · #1 by traffic33,763vehicles8,554trucks · 25.3%
2I 94Motorway · #2 by traffic22,375vehicles6,204trucks · 27.7%
3Black River StreetPrimary road · #4 by traffic10,707vehicles833trucks · 7.8%
4Superior AvenuePrimary road · #3 by traffic11,424vehicles679trucks · 6.0%
5WI 16Primary road · 6,817vehicles633trucks · 9.3%
Road class
Primary road
Congestion ratio
18.3%
Median trip time
30.6 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$70,060

WI 16 carries 2.9 times the county average on its busiest stretch, where the median trip lasts 30.6 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MonroeDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Monroe County

The same traffic breakdown for the areas closest to Monroe County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.