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Traffic heat map of Wood County, Wisconsin: 572 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Riverview Expressway and 8th Street

Wood County, Wisconsin Traffic Counts

How busy are the roads of Wood County, Wisconsin? We measure 572 road miles, divided into 4,641 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, Riverview Expressway, carries 16,993 vehicles a day, 5.4 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Wood County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,145
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

7.9%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.6 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.5%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,814

Our data shows 3,145 vehicles per day on the average road in Wood County, Wisconsin, and 1,233,757 vehicle-miles traveled per day (≈450 million per year) across its 572 miles of monitored roads. About 1 in 13 vehicles is a truck, fewer than the 1 in 10 across Wisconsin.

Busier roads than 72% of counties in Wisconsin

At 3,145 vehicles per day, the average monitored road in Wood carries 17% less traffic than the state average of 3,802, suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Wood accounts for about 0.9% of Wisconsin's statewide total of vehicle-miles. 72% of counties in Wisconsin see less traffic than Wood's 3,145 vehicles per day.

Journey times here (31.6 minutes on average) closely track the state level. On travel time, Wood runs shorter than 68% of counties in Wisconsin.

The congestion ratio of 11.5% runs slightly lower than the state level (9% lower).

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wood County, Wisconsin

Trafficvehicles per day3,732
Trucks12.1%
Average travel time37.8 min
Congestion ratio8.4%
Drivers’ average age51.1 yrs
Drivers’ average income$76,041

At 20% of vehicle-miles, highways carry a smaller share of the traffic in Wood County, Wisconsin than local roads. The average highway carries 3,732 vehicles per day, 20% more than the average non-highway road in the same area, which carries 3,118 vehicles per day.

With 11% of the road miles (61 miles in 199 segments), highways punch above their length, carrying 249,267 vehicle-miles traveled per day (≈91.0 million per year).

Fewer highway trucks than 91% of counties in Wisconsin

Highway truck concentration here runs 18% lower than the state average, at 12.1%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Wood's highway truck share (12.1%) is lower than 79% of counties in Wisconsin. 91% of counties in Wisconsin see more highway trucks per day than Wood's roughly 450.

non-highway traffic icon

Non-highway Traffic in Wood County, Wisconsin

Trafficvehicles per day3,118
Trucks6.9%
Average travel time31.4 min
Congestion ratio11.6%
Drivers’ average age51.9 yrs
Drivers’ average income$71,109

Most travel in Wood County, Wisconsin happens on local roads, 80% of all vehicle-miles. The average non-highway road carries 3,118 vehicles per day.

Local roads also make up about 89% of the monitored road miles: 512 miles in 4,442 segments, together carrying 984,490 vehicle-miles traveled per day (≈359 million per year). The truck share on non-highway roads is 6.9%.

Older drivers than 69% of counties in Wisconsin

Non-highway roads carry a truck concentration that's 43% lower than the highway network.

At 11.6%, the non-highway congestion ratio matches the state level closely.

Trip origins here have lower average income than 54% of counties in Wisconsin. The driver population here skews older than 69% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 67% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 21% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
September–November is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -23% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Wood County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +10% in high season.

Wood County vs. Wisconsin Traffic Comparison

Wood County's biggest difference from the Wisconsin average is its truck share, 22% below it. Its highway truck share is also 18% below.

MetricWood CountyWisconsin averageDifference
Traffic3,1453,802-17.3%
Truck % (Total Traffic)7.9%10.2%-21.9%
Truck % (Highway)12.1%14.7%-17.9%
Avg. Travel Time31.6 min32.2 min-1.6%

How Wood County compares

Wood County has the lowest truck share of its nearby counties

Against the 4 nearest areas, Wood County runs 5.9 percentage points less truck traffic; it has the second busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Wood County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wood County3,1457.9%1,233,75731.6 min11.5%
Portage County, Wisconsin2,60710.3%1,958,28833.9 min10.8%
Marathon County, Wisconsin4,00810.1%3,605,93030.8 min11.6%
Clark County, Wisconsin1,93512.3%991,93037.3 min6.0%
Juneau County, Wisconsin2,46522.6%1,756,48230.6 min8.9%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Wood County ranked within Wisconsin

Wood County sits in the bottom quarter of the Wisconsin field on highway truck volume, at #53 of 58.

Wood County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureWood CountyWisconsin rank
Traffic volume (AADT)3,145#21 of 72
Highway vehicle-miles per day249,267#45 of 58
Truck share on highways12.1%#46 of 58
Highway trucks per day450#53 of 58
Average travel time31.6 min#49 of 72
Average driver income$71,814#39 of 72
Average driver age51.8 yrs#23 of 72

Wood County ranks #21 of 72 on average daily traffic volume but #53 of 58 on highway truck volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Wood County, Wisconsin

On their busiest stretches, the three busiest roads in Wood County carry 14,771 vehicles a day on average, 4.7 times the typical road in the county (3,145).

Riverview Expressway leads with 16,993 vehicles a day, 675 of them trucks (4.0%). Vietnam War Veterans Memorial Highway carries the most trucks, 1,416 a day (17.9% of its traffic), although it is not among the 5 busiest roads overall.

Trucks make up 17.9% of traffic on Vietnam War Veterans Memorial Highway, against 7.9% across all roads in the county.

Trips using Vietnam War Veterans Memorial Highway are long: a median of 47.9 minutes against 31.6 county-wide, the mark of a through route.

Riverview Expressway is busy with cars rather than freight: only 4.0% of its traffic is trucks, against 7.9% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Riverview ExpresswayPrimary road · 16,993vehicles675trucks · 4.0%
Road class
Primary road
Congestion ratio
24.8%
Median trip time
30.0 min
Drivers’ median age
51.5 yrs
Drivers’ average income
$67,293

A main artery: Riverview Expressway's busiest stretch carries 5.4 times the county average; trucks are 4.0% of it, below the county-wide 7.9%.

28th StreetPrimary road · 14,079vehicles714trucks · 5.1%
Road class
Primary road
Congestion ratio
46.9%
Median trip time
29.9 min
Drivers’ median age
52.8 yrs
Drivers’ average income
$69,158

8th Street is one of the more congested roads here: trips take 47% longer than at free-flow speed, against 11% county-wide.

3Central AvenueSecondary road · 13,241vehicles573trucks · 4.3%
Road class
Secondary road
Congestion ratio
26.0%
Median trip time
32.4 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$68,801

Delays build on Central Avenue: its congestion ratio of 26% over free-flow time is well above the county's 11%.

4Plover RoadPrimary road · 10,053vehicles722trucks · 7.2%
Road class
Primary road
Congestion ratio
11.8%
Median trip time
32.8 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$69,189

The busiest stretch of Plover Road carries 3.2 times the county average; trucks are 7.2% of it, below the county-wide 7.9%.

5Veterans ParkwayTrunk road · 8,373vehicles843trucks · 10.1%
Road class
Trunk road
Congestion ratio
8.5%
Median trip time
36.8 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$75,421

On its busiest stretch, Veterans Parkway carries 2.7 times the county average; trucks are 10.1% of it, above the county-wide 7.9%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Vietnam War Veterans Memorial HighwayMotorway · 7,918vehicles1,416trucks · 17.9%
Road class
Motorway
Median trip time
47.9 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$78,175

Vietnam War Veterans Memorial Highway peaks at 7,918 vehicles a day, 2.5 times the county average; trucks are 17.9% of it, above the county-wide 7.9%.

2Veterans ParkwayTrunk road · #5 by traffic8,373vehicles843trucks · 10.1%
3Plover RoadPrimary road · #4 by traffic10,053vehicles722trucks · 7.2%
48th StreetPrimary road · #2 by traffic14,079vehicles714trucks · 5.1%
5Riverview ExpresswayPrimary road · #1 by traffic16,993vehicles675trucks · 4.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WoodDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wood County

The same traffic breakdown for the areas closest to Wood County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.