This page delivers traffic analytics for Wood County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Wood County, Wisconsin among 572 road miles divided in 4,641 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 651 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,145
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,814
Our data indicates an estimated average traffic volume of 3,145 vehicles per day in Wood County, Wisconsin that results in 1,233,757 vehicle-miles traveled per day (≈450 million per year). The traffic stream is comprised of an average of 1 truck for every 13 vehicles. Typical time spent behind the wheel per trip is 31.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 3,145 vehicles per day, the average monitored road in Wood carries 17% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 1,233,757 vehicle-miles traveled per day (≈450 million per year), about 0.9% of Wisconsin's statewide total. At 31.6 minutes, the average travel time is 2% lower than the state level. Congestion runs 9% lower than the state level, at a ratio of 11.5% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 72% of counties in Wisconsin see less traffic than Wood's 3,145 vehicles per day. On travel time, Wood runs longer than 32% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,732
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,041
A significant volume of traffic in Wood County, Wisconsin utilizes the highway network. The average highway carries 3,732 vehicles per day, 20% more than the average non-highway road in the same area, which carries 3,118 vehicles per day. That average covers 61 highway road miles divided in 199 segments (average segment length 1,613 ft), together carrying 249,267 vehicle-miles traveled per day (≈91.0 million per year). Trucks constitute 12.1% of highway traffic.
Analytical insight
At 12.1%, highway truck share is 18% lower than the state average, marking Wood as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 21% of counties in Wisconsin see a lower highway truck share than Wood's 12.1%. By raw truck volume, Wood carries more highway trucks than 9% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,118
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,109
The non-highway road network in Wood County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 3,118 vehicles per day, 16% less than the average highway in the same area, which carries 3,732 vehicles per day. That average covers 512 non-highway road miles divided in 4,442 segments (average segment length 608 ft), together carrying 984,490 vehicle-miles traveled per day (≈359 million per year). Trucks constitute 6.9% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 43% fewer trucks by share. At 5% lower than the state level, the non-highway congestion ratio of 11.6% signals easier movement on local roads. 32% of counties in Wisconsin see shorter overall travel times than Wood. Trip origins here have higher average income than 46% of counties in Wisconsin. 69% of counties in Wisconsin have a younger driver population than Wood.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 67% higher than the daily average.
Weekend traffic:
Weekend volumes run about 21% below weekday levels.
Seasonal Fluctuation
Busy season:
September–November is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -23% versus the annual average.
Analytical insight
In Wood County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +10% in high season.
Traffic Flow Profile Comparison
Metric
Wood
Wisconsin
Average
Difference
Traffic
3,145
3,802
-17.3%
Truck % (Total Traffic)
7.9%
10.2%
-21.9%
Truck % (Highway)
12.1%
14.7%
-17.9%
Avg. Travel Time
31.6 min
32.2 min
-1.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,145 vehicles per day, providing a baseline for daily operations and site assessment.
Wood carries more highway trucks by raw volume than 9% of counties in Wisconsin, at roughly 450 per day.
Traffic volumes are typically 10% higher during September–November. Volumes drop to their lowest levels in January, averaging 2,428 vehicles per day - a 23% decrease from the annual average.
Trucks account for approximately 7.9% of the total traffic mix across all road types, with a significantly higher concentration of 12.1% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 67% above the daily average.
The average travel time for drivers is 31.6 minutes, offering a standard metric for commute and delivery route planning.
Approximately 21% of highway traffic and 11% of non-highway traffic consists of vehicles whose trip originates outside Wood County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Wood roads have a median age of 52 years, and the median household income of the neighborhoods trips originate from averages $71,814 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
