
Total Traffic Volume & Performance in Wood County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day3,145 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 7.9% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 31.6 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 11.5% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 51.8 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $71,814 |
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Our data shows 3,145 vehicles per day on the average road in Wood County, Wisconsin, and 1,233,757 vehicle-miles traveled per day (≈450 million per year) across its 572 miles of monitored roads. About 1 in 13 vehicles is a truck, fewer than the 1 in 10 across Wisconsin.
Busier roads than 72% of counties in Wisconsin
At 3,145 vehicles per day, the average monitored road in Wood carries 17% less traffic than the state average of 3,802, suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Wood accounts for about 0.9% of Wisconsin's statewide total of vehicle-miles. 72% of counties in Wisconsin see less traffic than Wood's 3,145 vehicles per day.
Journey times here (31.6 minutes on average) closely track the state level. On travel time, Wood runs shorter than 68% of counties in Wisconsin.
The congestion ratio of 11.5% runs slightly lower than the state level (9% lower).
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Wood County, Wisconsin
| Traffic | vehicles per day3,732 |
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| Trucks | 12.1% |
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| Average travel time | 37.8 min |
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| Congestion ratio | 8.4% |
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| Drivers’ average age | 51.1 yrs |
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| Drivers’ average income | $76,041 |
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At 20% of vehicle-miles, highways carry a smaller share of the traffic in Wood County, Wisconsin than local roads. The average highway carries 3,732 vehicles per day, 20% more than the average non-highway road in the same area, which carries 3,118 vehicles per day.
With 11% of the road miles (61 miles in 199 segments), highways punch above their length, carrying 249,267 vehicle-miles traveled per day (≈91.0 million per year).
Fewer highway trucks than 91% of counties in Wisconsin
Highway truck concentration here runs 18% lower than the state average, at 12.1%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
Wood's highway truck share (12.1%) is lower than 79% of counties in Wisconsin. 91% of counties in Wisconsin see more highway trucks per day than Wood's roughly 450.

Non-highway Traffic in Wood County, Wisconsin
| Traffic | vehicles per day3,118 |
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| Trucks | 6.9% |
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| Average travel time | 31.4 min |
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| Congestion ratio | 11.6% |
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| Drivers’ average age | 51.9 yrs |
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| Drivers’ average income | $71,109 |
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Most travel in Wood County, Wisconsin happens on local roads, 80% of all vehicle-miles. The average non-highway road carries 3,118 vehicles per day.
Local roads also make up about 89% of the monitored road miles: 512 miles in 4,442 segments, together carrying 984,490 vehicle-miles traveled per day (≈359 million per year). The truck share on non-highway roads is 6.9%.
Older drivers than 69% of counties in Wisconsin
Non-highway roads carry a truck concentration that's 43% lower than the highway network.
At 11.6%, the non-highway congestion ratio matches the state level closely.
Trip origins here have lower average income than 54% of counties in Wisconsin. The driver population here skews older than 69% of counties in Wisconsin.