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Traffic heat map of Waushara County, Wisconsin: 457 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and I 39

Waushara County, Wisconsin Traffic Counts

Traffic analytics for Waushara County, Wisconsin, calculated from real-world mobile and sensor networks on 4,600 road segments (457 road miles, about 524 ft each). Trips here are the longest of any county in Wisconsin, a median 39.7 minutes. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Waushara County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,538
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

11.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

39.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.4 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,755

The average monitored road in Waushara County, Wisconsin carries 1,538 vehicles per day. Across its 457 miles of monitored roads, that adds up to 753,353 vehicle-miles traveled per day (≈275 million per year). About 1 in 9 vehicles is a truck, in line with Wisconsin (10.2%).

The longest trips of any county in Wisconsin

At 1,538 vehicles per day, the average monitored road in Waushara carries 60% less traffic than the state average of 3,802, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.6% of Wisconsin's statewide total. 90% of counties in Wisconsin see more traffic than Waushara's 1,538 vehicles per day.

At 39.7 minutes, the average travel time is 23% higher than the state level. At 39.7 minutes, Waushara also has the highest average travel time in Wisconsin.

The congestion ratio of 6.7% is 47% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Waushara County, Wisconsin

Trafficvehicles per day5,307
Trucks18.2%
Average travel time63.0 min
Congestion ratio13.3%
Drivers’ average age52.0 yrs
Drivers’ average income$72,416

Highways carry a smaller share of travel in Waushara County, Wisconsin, 29% of vehicle-miles; most driving happens on local roads. The average highway carries 5,307 vehicles per day, 254% more than the average non-highway road in the same area, which carries 1,500 vehicles per day.

That comes from just 9% of the monitored road miles: 39 miles in 45 segments, carrying 218,051 vehicle-miles traveled per day (≈79.6 million per year).

Higher highway truck share than 81% of counties in Wisconsin

Highway truck concentration here runs 24% higher than the state average, at 18.2%. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 81% of counties in Wisconsin. 56% of counties in Wisconsin see more highway trucks per day than Waushara's roughly 964.

non-highway traffic icon

Non-highway Traffic in Waushara County, Wisconsin

Trafficvehicles per day1,500
Trucks8.8%
Average travel time39.4 min
Congestion ratio6.6%
Drivers’ average age54.6 yrs
Drivers’ average income$65,650

Most travel in Waushara County, Wisconsin happens on local roads, 71% of all vehicle-miles. On the average non-highway road, that comes to 1,500 vehicles per day.

Local roads make up 91% of the monitored road miles (417 miles in 4,555 segments) but carry less than their share of travel: 535,301 vehicle-miles traveled per day (≈195 million per year). Trucks make up 8.8% of non-highway traffic, about 1 in 11 vehicles.

Older drivers than 83% of counties in Wisconsin

The concentration of trucks on non-highway roads is 52% lower than on highways.

At 45% lower than the state level, the non-highway congestion ratio of 6.6% signals easier movement on local roads.

Waushara's average driver income is lower than 75% of counties in Wisconsin. 83% of counties in Wisconsin have a younger driver population than Waushara.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 84% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (+4%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
January is the quietest month, with volumes -27% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Waushara County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Waushara County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Waushara County runs 60% below the Wisconsin average. Its highway truck share, by contrast, is 24% above.

MetricWaushara CountyWisconsin averageDifference
Traffic1,5383,802-59.6%
Truck % (Total Traffic)11.5%10.2%+13.0%
Truck % (Highway)18.2%14.7%+23.5%
Avg. Travel Time39.7 min32.2 min+23.3%

How Waushara County compares

Trips in Waushara County run longer than in any nearby county

Waushara County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Waushara County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Waushara County1,53811.5%753,35339.7 min6.7%
Marquette County, Wisconsin1,26713.3%567,29435.8 min6.0%
Portage County, Wisconsin2,60710.3%1,958,28833.9 min10.8%
Green Lake County, Wisconsin1,8128.0%365,39733.3 min8.8%
Waupaca County, Wisconsin2,22810.4%1,314,57832.8 min8.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Waushara County ranked within Wisconsin

No other county-level area in Wisconsin records a higher average travel time than Waushara County.

Waushara County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureWaushara CountyWisconsin rank
Traffic volume (AADT)1,538#65 of 72
Highway vehicle-miles per day218,051#49 of 58
Truck share on highways18.2%#12 of 58
Highway trucks per day964#33 of 58
Average travel time39.7 min#1 of 72
Average driver income$66,755#54 of 72
Average driver age54.4 yrs#13 of 72

Waushara County ranks #1 of 72 on average travel time but #65 of 72 on average daily traffic volume. Some of the longest trips in Wisconsin on some of its emptiest roads - distance, not congestion, is what sets travel time here.

Busiest roads in Waushara County, Wisconsin

The three busiest roads in Waushara County average 9,667 vehicles a day, 6.3 times the county average of 1,538 across all its monitored roads.

Main Street is the busiest road, at 11,346 vehicles a day, 942 of them trucks (8.3%). I 39 is practically level with it at 11,124. I 39 carries the most trucks, 2,020 a day (18.2% of its traffic), although it ranks #2 for all traffic.

I 39 carries longer journeys than most roads here, with a median trip of 63.0 minutes against 39.7 county-wide.

Trucks make up 18.2% of traffic on I 39 and 17.2% on Wautoma Road, against 11.5% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetPrimary road · 11,346vehicles942trucks · 8.3%
Road class
Primary road
Congestion ratio
14.1%
Median trip time
34.9 min
Drivers’ median age
55.3 yrs
Drivers’ average income
$58,625

Main Street carries 7.4 times the county average on its busiest stretch, where the median trip lasts 34.9 minutes.

2I 39Motorway · 11,124vehicles2,020trucks · 18.2%
Road class
Motorway
Congestion ratio
13.3%
Median trip time
63.0 min
Drivers’ median age
52.0 yrs
Drivers’ average income
$72,416

At 7.2 times the county average, I 39 draws drivers from neighborhoods averaging $72,416 in household income.

3Bannerman AvenuePrimary road · 6,530vehicles627trucks · 9.6%
Road class
Primary road
Congestion ratio
14.8%
Median trip time
44.5 min
Drivers’ median age
52.3 yrs
Drivers’ average income
$65,357

Bannerman Avenue carries 4.2 times the county average at its busiest, 627 of them trucks (9.6%, below the county-wide 11.5%).

4WI 21Primary road · 5,533vehicles505trucks · 9.1%
Road class
Primary road
Congestion ratio
12.5%
Median trip time
43.6 min
Drivers’ median age
54.8 yrs
Drivers’ average income
$65,120

WI 21 carries 3.6 times the county average on its busiest stretch, where the median trip lasts 43.6 minutes.

5Follett DrivePrimary road · 5,021vehicles724trucks · 14.4%
Road class
Primary road
Congestion ratio
6.1%
Median trip time
52.1 min
Drivers’ median age
55.1 yrs
Drivers’ average income
$71,679

Follett Drive carries through traffic: the median trip using it lasts 52.1 minutes, against 39.7 for the county.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 39Motorway · #2 by traffic11,124vehicles2,020trucks · 18.2%
2Main StreetPrimary road · #1 by traffic11,346vehicles942trucks · 8.3%
3Follett DrivePrimary road · #5 by traffic5,021vehicles724trucks · 14.4%
4Wautoma RoadPrimary road · 4,000vehicles690trucks · 17.2%
Road class
Primary road
Median trip time
55.0 min
Drivers’ median age
54.9 yrs
Drivers’ average income
$71,131

Drivers on Wautoma Road are on long journeys, a median 55.0 minutes against 39.7 county-wide: a through route more than a local street.

5Bannerman AvenuePrimary road · #3 by traffic6,530vehicles627trucks · 9.6%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WausharaDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Waushara County

The same traffic breakdown for the areas closest to Waushara County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.