This page delivers traffic analytics for Vernon County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Vernon County, Wisconsin among 375 road miles divided in 3,906 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 507 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,890
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,346
Our data indicates an estimated average traffic volume of 1,890 vehicles per day in Vernon County, Wisconsin that results in 529,321 vehicle-miles traveled per day (≈193 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 34.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Vernon sees 50% lower average daily traffic volume than the state average (1,890 vehicles per day against 3,802), suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 529,321 vehicle-miles traveled per day (≈193 million per year), roughly 0.4% of Wisconsin's statewide total. Journey times run 8% higher than the state level, at 34.8 minutes on average. At 43% lower than the state level, the 7.2% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Vernon's 1,890 vehicles per day outpaces 30% of counties in Wisconsin. Its average travel time of 34.8 minutes is longer than 76% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,805
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,901
A significant volume of traffic in Vernon County, Wisconsin utilizes the highway network. The average highway carries 6,805 vehicles per day, 465% more than the average non-highway road in the same area, which carries 1,204 vehicles per day. That average covers 39 highway road miles divided in 478 segments (average segment length 426 ft), together carrying 209,148 vehicle-miles traveled per day (≈76.3 million per year). Trucks constitute 9.4% of highway traffic.
Analytical insight
Highway truck concentration here runs 36% lower than the state average, at 9.4% - positioning Vernon as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 4% of counties in Wisconsin see a lower highway truck share than Vernon's 9.4%. Vernon's highway truck count is higher than 11% of counties in Wisconsin, at roughly 639 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,204
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,604
The non-highway road network in Vernon County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,204 vehicles per day, 82% less than the average highway in the same area, which carries 6,805 vehicles per day. That average covers 336 non-highway road miles divided in 3,428 segments (average segment length 518 ft), together carrying 320,173 vehicle-miles traveled per day (≈117 million per year). Trucks constitute 8.5% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 9% fewer trucks by share. At 51% lower than the state level, the non-highway congestion ratio of 5.9% signals easier movement on local roads. 76% of counties in Wisconsin see shorter overall travel times than Vernon. Vernon's average driver income exceeds 42% of counties in Wisconsin. The driver population here skews older than 59% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekend volumes run about 10% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +14% versus the annual average.
Lowest month:
January is the quietest month, with volumes -22% versus the annual average.
Analytical insight
In Vernon County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +14% in high season.
Traffic Flow Profile Comparison
Metric
Vernon
Wisconsin
Average
Difference
Traffic
1,890
3,802
-50.3%
Truck % (Total Traffic)
8.8%
10.2%
-13.0%
Truck % (Highway)
9.4%
14.7%
-36.1%
Avg. Travel Time
34.8 min
32.2 min
+8.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,890 vehicles per day, providing a baseline for daily operations and site assessment.
Vernon carries more highway trucks by raw volume than 11% of counties in Wisconsin, at roughly 639 per day.
The average travel time for drivers is 34.8 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 87% above the daily average.
Approximately 12% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside Vernon County, Wisconsin.
Drivers on Vernon roads have a median age of 51 years, and the median household income of the neighborhoods trips originate from averages $71,346 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
