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Traffic heat map of Vernon County, Wisconsin: 375 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and US 14

Vernon County, Wisconsin Traffic Counts

Its busiest road, Main Street, carries 11,439 vehicles a day, 6.1 times the average road. This page breaks down traffic in Vernon County, Wisconsin across 375 miles of monitored roads split into 3,906 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Vernon County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,890
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,346

The average monitored road in Vernon County, Wisconsin carries 1,890 vehicles per day. Across its 375 miles of monitored roads, that adds up to 529,321 vehicle-miles traveled per day (≈193 million per year). Trucks are 8.8% of traffic, close to the 10.2% across Wisconsin.

Longer trips than 76% of counties in Wisconsin

Vernon's average daily traffic volume is 50% lower than the state average - 1,890 vehicles per day against 3,802 - suggesting less traffic load per road - quiet roads that suit freight movement more than drive-by retail. In total volume terms, its road network carries about 0.4% of Wisconsin's statewide total of vehicle-miles. Vernon carries less traffic than 70% of counties in Wisconsin.

At 34.8 minutes, the average travel time is 8% higher than the state level. On travel time, Vernon runs longer than 76% of counties in Wisconsin.

Congestion runs 43% lower than the state level, at a ratio of 7.2%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Vernon County, Wisconsin

Trafficvehicles per day6,805
Trucks9.4%
Average travel time36.6 min
Congestion ratio16.5%
Drivers’ average age51.1 yrs
Drivers’ average income$72,901

Highways carry a significant share of travel in Vernon County, Wisconsin: 40% of all vehicle-miles. The average highway carries 6,805 vehicles per day, 465% more than the average non-highway road in the same area, which carries 1,204 vehicles per day.

Yet highways are only 10% of the road network, 39 miles in 478 segments, so each mile of them is 3.8 times as busy as the average road mile.

Lower highway truck share than 96% of counties in Wisconsin

At 9.4%, highway truck share is 36% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Vernon's highway truck share (9.4%) is lower than 96% of counties in Wisconsin. 89% of counties in Wisconsin see more highway trucks per day than Vernon's roughly 639.

non-highway traffic icon

Non-highway Traffic in Vernon County, Wisconsin

Trafficvehicles per day1,204
Trucks8.5%
Average travel time34.6 min
Congestion ratio5.9%
Drivers’ average age51.3 yrs
Drivers’ average income$69,604

Local roads carry more than half of all travel in Vernon County, Wisconsin (60% of vehicle-miles). A typical local road sees 1,204 vehicles per day.

Local roads make up 90% of the monitored road miles (336 miles in 3,428 segments) but carry less than their share of travel: 320,173 vehicle-miles traveled per day (≈117 million per year). About 1 in 12 vehicles on non-highway roads is a truck (8.5%).

Local congestion 51% below the Wisconsin average

The concentration of trucks on non-highway roads is 9% lower than on highways.

At 51% lower than the state level, the non-highway congestion ratio of 5.9% signals easier movement on local roads.

Vernon's average driver income is lower than 58% of counties in Wisconsin. The driver population here skews older than 59% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 10% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +14% versus the annual average.
Lowest month:
January is the quietest month, with volumes -22% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Vernon County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +14% in high season.

Vernon County vs. Wisconsin Traffic Comparison

Vernon County's biggest difference from the Wisconsin average is its average daily traffic per road, 50% below it. Its highway truck share is also 36% below.

MetricVernon CountyWisconsin averageDifference
Traffic1,8903,802-50.3%
Truck % (Total Traffic)8.8%10.2%-13.0%
Truck % (Highway)9.4%14.7%-36.1%
Avg. Travel Time34.8 min32.2 min+8.2%

How Vernon County compares

Vernon County against nearby counties

Against the 4 nearest areas, Vernon County moves 47.0% of the total daily travel and carries 29.5% less traffic on a typical road; it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Vernon County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Vernon County1,8908.8%529,32134.8 min7.2%
Monroe County, Wisconsin2,37918.5%1,833,89931.2 min8.8%
Richland County, Wisconsin1,5949.4%290,73331.7 min7.0%
La Crosse County, Wisconsin4,8349.2%2,020,11729.9 min14.8%
Crawford County, Wisconsin1,9109.6%356,79032.6 min6.6%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Vernon County ranked within Wisconsin

Truck share on highways places Vernon County #56 of 58 in Wisconsin - the bottom quarter of the state.

Vernon County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureVernon CountyWisconsin rank
Traffic volume (AADT)1,890#51 of 72
Highway vehicle-miles per day209,148#50 of 58
Truck share on highways9.4%#56 of 58
Highway trucks per day639#52 of 58
Average travel time34.8 min#18 of 72
Average driver income$71,346#42 of 72
Average driver age51.1 yrs#30 of 72

Vernon County ranks #18 of 72 on average travel time but #56 of 58 on truck share on highways - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Vernon County, Wisconsin

The three busiest roads in Vernon County average 9,061 vehicles a day, 4.8 times the county average of 1,890 across all its monitored roads.

Main Street is the busiest road, at 11,439 vehicles a day, 1,086 of them trucks (9.5%). It also carries the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetTrunk road · 11,439vehicles1,086trucks · 9.5%
Road class
Trunk road
Congestion ratio
17.7%
Median trip time
34.8 min
Drivers’ median age
51.6 yrs
Drivers’ average income
$70,503

Main Street is one of the more congested roads here: trips take 18% longer than at free-flow speed, against 7% county-wide.

2US 14Trunk road · 10,382vehicles879trucks · 8.5%
Road class
Trunk road
Congestion ratio
12.4%
Median trip time
37.4 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$74,503

US 14 is a trunk route for the county, carrying 5.5 times the county average on its busiest stretch; trucks are 8.5% of it, in line with the county-wide 8.8%.

3Great River RoadPrimary road · 5,360vehicles478trucks · 8.9%
Road class
Primary road
Congestion ratio
13.0%
Median trip time
33.1 min
Drivers’ median age
49.9 yrs
Drivers’ average income
$68,977

Great River Road carries 2.8 times the county average on its busiest stretch, where the median trip lasts 33.1 minutes.

4WI 27Primary road · 5,295vehicles437trucks · 8.2%
Road class
Primary road
Congestion ratio
12.1%
Median trip time
36.7 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$71,852

At 2.8 times the county average, WI 27 draws drivers from neighborhoods averaging $71,852 in household income.

5Kickapoo StreetTrunk road · 4,863vehicles552trucks · 11.3%
Road class
Trunk road
Median trip time
39.0 min
Drivers’ median age
53.7 yrs
Drivers’ average income
$60,775

The busiest stretch of Kickapoo Street carries 2.6 times the county average; trucks are 11.3% of it, above the county-wide 8.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Main StreetTrunk road · #1 by traffic11,439vehicles1,086trucks · 9.5%
2US 14Trunk road · #2 by traffic10,382vehicles879trucks · 8.5%
3Kickapoo StreetTrunk road · #5 by traffic4,863vehicles552trucks · 11.3%
4Great River RoadPrimary road · #3 by traffic5,360vehicles478trucks · 8.9%
5WI 27Primary road · #4 by traffic5,295vehicles437trucks · 8.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

VernonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Vernon County

The same traffic breakdown for the areas closest to Vernon County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.