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Traffic heat map of Juneau County, Wisconsin: 432 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 90 and Union Street

Juneau County, Wisconsin Traffic Counts

How busy are the roads of Juneau County, Wisconsin? We measure 432 road miles, divided into 3,438 segments, with multi-sourced, cross-verified mobile and sensor data. Its highways carry the highest truck share of any county in Wisconsin, 28.9%. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Juneau County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,465
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

22.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.6 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.9%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$65,074

Our data shows 2,465 vehicles per day on the average road in Juneau County, Wisconsin, and 1,756,482 vehicle-miles traveled per day (≈641 million per year) across its 432 miles of monitored roads. Freight weighs heavily here: trucks are 22.6% of traffic, against 10.2% across Wisconsin.

Shorter trips than 76% of counties in Wisconsin

Juneau's average daily traffic volume is 35% lower than the state average - 2,465 vehicles per day against 3,802 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. In total volume terms, its road network carries about 1.3% of Wisconsin's statewide total of vehicle-miles. By volume, Juneau's 2,465 vehicles per day outpaces 59% of counties in Wisconsin.

At 30.6 minutes, the average travel time matches the state level closely. Its average travel time of 30.6 minutes is shorter than 76% of counties in Wisconsin.

At 29% lower than the state level, the 8.9% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Juneau County, Wisconsin

Trafficvehicles per day15,567
Trucks28.9%
Average travel time59.5 min
Congestion ratio31.7%
Drivers’ average age50.0 yrs
Drivers’ average income$67,712

A little more than half of the driving in Juneau County, Wisconsin happens on highways: 68% of all vehicle-miles. The average highway carries 15,567 vehicles per day, 644% more than the average non-highway road in the same area, which carries 2,092 vehicles per day.

Yet highways are only 16% of the road network, 68 miles in 95 segments, so each mile of them is 4.3 times as busy as the average road mile.

74% of counties in Wisconsin move less traffic on their highways.

The highest highway truck share of any county in Wisconsin

Highway truck concentration here runs 97% higher than the state average, at 28.9%. That marks Juneau as a major freight corridor, where highway access is what logistics operators compete on.

At 28.9%, Juneau's highway truck concentration is the highest in Wisconsin. Juneau's highway truck count is higher than 98% of counties in Wisconsin, at roughly 4,499 trucks per day.

non-highway traffic icon

Non-highway Traffic in Juneau County, Wisconsin

Trafficvehicles per day2,092
Trucks9.2%
Average travel time29.8 min
Congestion ratio8.3%
Drivers’ average age52.6 yrs
Drivers’ average income$63,225

Local roads carry a significant share of travel in Juneau County, Wisconsin: 32% of all vehicle-miles. A typical local road sees 2,092 vehicles per day.

Spread over 364 miles and 3,343 segments, 84% of the road network, local roads carry a lighter load per mile: 560,682 vehicle-miles traveled per day (≈205 million per year). The truck share on non-highway roads is 9.2%.

Drivers from lower-income areas than 77% of counties in Wisconsin

Compared to highways, non-highway routes see 68% fewer trucks by share.

Non-highway congestion (8.3%) runs 32% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have lower average income than 77% of counties in Wisconsin. Juneau's median driver age is higher than 56% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 68% higher than the daily average.
Weekend traffic:
Weekends are busier than weekdays: volumes run about 7% above weekday levels, which usually points to leisure, tourism or shopping traffic.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
January is the quietest month, with volumes -24% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Juneau County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Juneau County vs. Wisconsin Traffic Comparison

Juneau County's biggest difference from the Wisconsin average is its truck share, 123% above it. Its highway truck share is also 97% above.

MetricJuneau CountyWisconsin averageDifference
Traffic2,4653,802-35.2%
Truck % (Total Traffic)22.6%10.2%+122.5%
Truck % (Highway)28.9%14.7%+96.6%
Avg. Travel Time30.6 min32.2 min-4.8%

How Juneau County compares

Juneau County has a higher truck share than any nearby county

Against the 4 nearest areas, Juneau County runs 10.4 percentage points more truck traffic; it has the third busiest roads of the five. Traffic volume here matches the areas around it, but more of that traffic is trucks - a difference in what routes through, not in how much.

Juneau County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Juneau County2,46522.6%1,756,48230.6 min8.9%
Adams County, Wisconsin1,8109.0%494,34538.4 min8.0%
Monroe County, Wisconsin2,37918.5%1,833,89931.2 min8.8%
Sauk County, Wisconsin3,59413.4%1,926,83732.6 min11.2%
Wood County, Wisconsin3,1457.9%1,233,75731.6 min11.5%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Juneau County ranked within Wisconsin

Juneau County posts the highest truck share on highways of any county-level area in Wisconsin.

Juneau County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureJuneau CountyWisconsin rank
Traffic volume (AADT)2,465#30 of 72
Highway vehicle-miles per day1,195,800#16 of 58
Truck share on highways28.9%#1 of 58
Highway trucks per day4,499#2 of 58
Average travel time30.6 min#55 of 72
Average driver income$65,074#56 of 72
Average driver age51.1 yrs#32 of 72

The two ends of this table sit far apart: #1 of 58 on truck share on highways, against #56 of 72 on average driver income.

Busiest roads in Juneau County, Wisconsin

On their busiest stretches, the three busiest roads in Juneau County carry 17,140 vehicles a day on average, 7.0 times the typical road in the county (2,465).

I 90 leads with 34,858 vehicles a day, 10,074 of them trucks (28.9%). No other road comes close: Union Street, in second place, carries 9,038. It tops the truck ranking too, with the most trucks.

I 90 carries longer journeys than most roads here, with a median trip of 59.5 minutes against 30.6 county-wide.

Few trucks use Union Street: 7.7% of its traffic, under half the county's 22.6%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 90Motorway · 34,858vehicles10,074trucks · 28.9%
Road class
Motorway
Congestion ratio
31.7%
Median trip time
59.5 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$67,712

Travel on I 90's busiest stretch runs 32% over free-flow time, against 9% across the county, so expect slower peak hours.

2Union StreetPrimary road · 9,038vehicles700trucks · 7.7%
Road class
Primary road
Congestion ratio
22.6%
Median trip time
27.5 min
Drivers’ median age
52.4 yrs
Drivers’ average income
$61,280

Union Street is one of the more congested roads here: trips take 23% longer than at free-flow speed, against 9% county-wide.

3State StreetPrimary road · 7,522vehicles626trucks · 8.3%
Road class
Primary road
Congestion ratio
18.3%
Median trip time
30.0 min
Drivers’ median age
51.9 yrs
Drivers’ average income
$59,209

State Street carries 3.1 times the county average at its busiest, 626 of them trucks (8.3%, below the county-wide 22.6%).

43rd StreetPrimary road · 7,153vehicles609trucks · 8.5%
Road class
Primary road
Congestion ratio
18.6%
Median trip time
32.3 min
Drivers’ median age
56.4 yrs
Drivers’ average income
$58,421

3rd Street carries 2.9 times the county average on its busiest stretch, where the median trip lasts 32.3 minutes.

5WI 82Primary road · 4,922vehicles438trucks · 8.9%
Road class
Primary road
Congestion ratio
16.3%
Median trip time
29.0 min
Drivers’ median age
52.7 yrs
Drivers’ average income
$53,652

At 2.0 times the county average, WI 82 draws drivers from neighborhoods averaging $53,652 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 90Motorway · #1 by traffic34,858vehicles10,074trucks · 28.9%
2Union StreetPrimary road · #2 by traffic9,038vehicles700trucks · 7.7%
3State StreetPrimary road · #3 by traffic7,522vehicles626trucks · 8.3%
43rd StreetPrimary road · #4 by traffic7,153vehicles609trucks · 8.5%
5Adams StreetPrimary road · 3,639vehicles520trucks · 14.3%
Road class
Primary road
Congestion ratio
9.1%
Median trip time
30.1 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$67,122

Adams Street carries 48% more than the county average on its busiest stretch, where the median trip lasts 30.1 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

JuneauDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Juneau County

The same traffic breakdown for the areas closest to Juneau County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.