
Total Traffic Volume & Performance in Morgan County, West Virginia
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day6,232 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 8.1% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 30.6 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 18.7% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 53.0 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $70,971 |
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Our data shows 6,232 vehicles per day on the average road in Morgan County, West Virginia, and 519,770 vehicle-miles traveled per day (≈190 million per year) across its 102 miles of monitored roads. About 1 in 12 vehicles is a truck, fewer than the 1 in 9 across West Virginia.
Traffic 15% below the West Virginia average
Morgan's average daily traffic volume is 15% lower than the state average - 6,232 vehicles per day against 7,367 - suggesting less traffic load per road - a factor worth weighing in site selection and logistics planning. Network-wide, Morgan accounts for about 0.7% of West Virginia's statewide total of vehicle-miles. By volume, Morgan's 6,232 vehicles per day outpaces 61% of counties in West Virginia.
At 30.6 minutes, the average travel time matches the state level closely. Its average travel time of 30.6 minutes is longer than 59% of counties in West Virginia.
The congestion ratio of 18.7% runs slightly lower than the state level (13% lower) - crucial for traffic control improvement and logistics planning.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Morgan County, West Virginia
| Traffic | vehicles per day16,535 |
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| Trucks | 9.2% |
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| Average travel time | 37.3 min |
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| Congestion ratio | 52.9% |
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| Drivers’ average age | 53.3 yrs |
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| Drivers’ average income | $72,058 |
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Highways carry more than half of all travel in Morgan County, West Virginia (60% of vehicle-miles). The average highway carries 16,535 vehicles per day, 482% more than the average non-highway road in the same area, which carries 2,841 vehicles per day.
Highways make up 22% of the monitored road miles (23 miles, 610 segments), so they carry more than their share: 314,445 vehicle-miles traveled per day (≈115 million per year).
Lower highway truck share than 87% of counties in West Virginia
At 9.2%, highway truck share is 39% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
Morgan's highway truck share (9.2%) is lower than 87% of counties in West Virginia. 59% of counties in West Virginia see more highway trucks per day than Morgan's roughly 1,526.

Non-highway Traffic in Morgan County, West Virginia
| Traffic | vehicles per day2,841 |
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| Trucks | 6.3% |
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| Average travel time | 28.4 min |
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| Congestion ratio | 7.4% |
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| Drivers’ average age | 51.9 yrs |
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| Drivers’ average income | $69,997 |
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Local roads carry a significant share of travel in Morgan County, West Virginia: 40% of all vehicle-miles. On the average non-highway road, that comes to 2,841 vehicles per day.
Spread over 79 miles and 1,853 segments, 78% of the road network, local roads carry a lighter load per mile: 205,325 vehicle-miles traveled per day (≈74.9 million per year). The truck share on non-highway roads is 6.3%.
Drivers from higher-income areas than 91% of counties in West Virginia
The concentration of trucks on non-highway roads is 31% lower than on highways.
At 64% lower than the state level, the non-highway congestion ratio of 7.4% signals easier movement on local roads.
Trip origins here have higher average income than 91% of counties in West Virginia. 84% of counties in West Virginia have a younger driver population than Morgan.