This page delivers traffic analytics for Morgan County, West Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Morgan County, West Virginia among 102 road miles divided in 2,463 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 218 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
6,232
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
18.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,971
Our data indicates an estimated average traffic volume of 6,232 vehicles per day in Morgan County, West Virginia that results in 519,770 vehicle-miles traveled per day (≈190 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 30.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the West Virginia state averages: At 6,232 vehicles per day, the average monitored road in Morgan carries 15% less traffic than the state average of 7,367 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 519,770 vehicle-miles traveled per day (≈190 million per year), roughly 0.7% of West Virginia's statewide total. At 30.6 minutes, the average travel time matches the state level closely. The congestion ratio of 18.7% is 13% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. By volume, Morgan's 6,232 vehicles per day outpaces 61% of counties in West Virginia. On travel time, Morgan runs longer than 59% of counties in West Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
16,535
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
52.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,058
A significant volume of traffic in Morgan County, West Virginia utilizes the highway network. The average highway carries 16,535 vehicles per day, 482% more than the average non-highway road in the same area, which carries 2,841 vehicles per day. That average covers 23 highway road miles divided in 610 segments (average segment length 197 ft), together carrying 314,445 vehicle-miles traveled per day (≈115 million per year). Trucks constitute 9.2% of highway traffic.
Analytical insight
Highway truck concentration here runs 39% lower than the state average, at 9.2% - positioning Morgan as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Morgan's highway truck share (9.2%) is higher than 13% of counties in West Virginia. Morgan's highway truck count is higher than 41% of counties in West Virginia, at roughly 1,526 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,841
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,997
The non-highway road network in Morgan County, West Virginia supports a substantial volume of traffic. The average non-highway road carries 2,841 vehicles per day, 83% less than the average highway in the same area, which carries 16,535 vehicles per day. That average covers 79 non-highway road miles divided in 1,853 segments (average segment length 225 ft), together carrying 205,325 vehicle-miles traveled per day (≈74.9 million per year). Trucks constitute 6.3% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 31% fewer trucks by share. At 64% lower than the state level, the non-highway congestion ratio of 7.4% signals easier movement on local roads. Morgan's overall average travel time exceeds 59% of counties in West Virginia. Morgan's average driver income exceeds 91% of counties in West Virginia. The driver population here skews older than 84% of counties in West Virginia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 12:00 PM–7:00 PM, with volumes reaching approximately 72% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +17% versus the annual average.
Lowest month:
January is the quietest month, with volumes -24% versus the annual average.
Analytical insight
In Morgan County, West Virginia, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +17% in high season.
Traffic Flow Profile Comparison
Metric
Morgan
West Virginia
Average
Difference
Traffic
6,232
7,367
-15.4%
Truck % (Total Traffic)
8.1%
11.0%
-26.5%
Truck % (Highway)
9.2%
15.1%
-38.8%
Avg. Travel Time
30.6 min
30.8 min
-0.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 6,232 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Morgan skews older than 84% of counties in West Virginia.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 12:00 PM and 7:00 PM in the evening - about 72% above the daily average.
Trucks account for approximately 8.1% of the total traffic mix across all road types, with a significantly higher concentration of 9.2% on highways.
Drivers on Morgan roads have a median age of 53 years, and the median household income of the neighborhoods trips originate from averages $70,971 - useful context for retail siting and customer profiling.
Traffic volumes are typically 17% higher during June–August. Volumes drop to their lowest levels in January, averaging 4,724 vehicles per day - a 24% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
