This page delivers traffic analytics for Morrison County, Minnesota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Morrison County, Minnesota among 757 road miles divided in 6,985 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 572 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,328
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,713
Our data indicates an estimated average traffic volume of 1,328 vehicles per day in Morrison County, Minnesota that results in 1,305,163 vehicle-miles traveled per day (≈476 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 32.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Minnesota state averages: Morrison's average daily traffic volume is 61% lower than the state average - 1,328 vehicles per day against 3,404 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 1,305,163 vehicle-miles traveled per day (≈476 million per year), about 0.9% of Minnesota's statewide total. Journey times here (32.4 minutes on average) closely track the state level. The congestion ratio of 6.7% is 37% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Morrison carries more traffic than 27% of counties in Minnesota. 38% of counties in Minnesota have a shorter average travel time than Morrison's 32.4 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,527
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
55.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,507
A significant volume of traffic in Morrison County, Minnesota utilizes the highway network. The average highway carries 6,527 vehicles per day, 497% more than the average non-highway road in the same area, which carries 1,093 vehicles per day. That average covers 113 highway road miles divided in 302 segments (average segment length 1,983 ft), together carrying 758,163 vehicle-miles traveled per day (≈277 million per year). 71% of counties in Minnesota move less traffic on their highways. Trucks constitute 9.8% of highway traffic.
Analytical insight
The concentration of trucks on highways (9.8%) is 4% lower than the state average for similar road classifications. This indicates Morrison serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 30% of counties in Minnesota see a lower highway truck share than Morrison's 9.8%. Morrison's highway truck count is higher than 56% of counties in Minnesota, at roughly 643 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,093
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,453
The non-highway road network in Morrison County, Minnesota supports a substantial volume of traffic. The average non-highway road carries 1,093 vehicles per day, 83% less than the average highway in the same area, which carries 6,527 vehicles per day. That average covers 644 non-highway road miles divided in 6,683 segments (average segment length 508 ft), together carrying 547,000 vehicle-miles traveled per day (≈200 million per year). Trucks constitute 6.5% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 34% fewer trucks by share. At 35% lower than the state level, the non-highway congestion ratio of 6.3% signals easier movement on local roads. 38% of counties in Minnesota see shorter overall travel times than Morrison. 36% of counties in Minnesota see lower average driver income among trip origins than Morrison. 50% of counties in Minnesota have a younger driver population than Morrison.
Time-of-Day & Seasonal Patterns
Analytical insight
In Morrison County, Minnesota, the peak hour concentrates about 8% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Morrison
Minnesota
Average
Difference
Traffic
1,328
3,404
-61.0%
Truck % (Total Traffic)
8.4%
8.1%
+4.7%
Truck % (Highway)
9.8%
10.3%
-4.0%
Avg. Travel Time
32.4 min
32.2 min
+0.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,328 vehicles per day, providing a baseline for daily operations and site assessment.
Morrison carries more traffic than 27% of counties in Minnesota, averaging 1,328 vehicles per day.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 86% above the daily average.
Approximately 44% of highway traffic and 5% of non-highway traffic consists of vehicles whose trip originates outside Morrison County, Minnesota. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 32.4 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Morrison roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $72,713 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
