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Traffic heat map of Outagamie County, Wisconsin: 738 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 41 and Tri-County Expressway

Outagamie County, Wisconsin Traffic Counts

Traffic analytics for Outagamie County, Wisconsin, calculated from real-world mobile and sensor networks on 16,541 road segments (738 road miles, about 236 ft each). Its busiest road, I 41, carries 54,656 vehicles a day, 11.7 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Outagamie County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,676
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

7.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

13.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$89,901

A typical monitored road in Outagamie County, Wisconsin sees 4,676 vehicles per day, while its 738 miles of monitored roads together handle 3,955,684 vehicle-miles traveled per day (≈1.4 billion per year). About 1 in 13 vehicles is a truck, fewer than the 1 in 10 across Wisconsin.

Busier roads than 89% of counties in Wisconsin

At 4,676 vehicles per day, the average monitored road in Outagamie carries 23% more traffic than the state average of 3,802, suggesting more demand on each road - a critical factor for logistics and site planning. Network-wide, Outagamie accounts for about 3.0% of Wisconsin's statewide total of vehicle-miles. Outagamie carries more traffic than 89% of counties in Wisconsin.

The average trip takes 33.1 minutes, on par with the state level. On travel time, Outagamie runs longer than 61% of counties in Wisconsin.

Congestion is somewhat higher than the state level, at a ratio of 13.6% (9% higher).

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Outagamie County, Wisconsin

Trafficvehicles per day24,596
Trucks10.9%
Average travel time36.1 min
Congestion ratio45.7%
Drivers’ average age46.5 yrs
Drivers’ average income$92,025

A significant share of driving in Outagamie County, Wisconsin, 31% of vehicle-miles, happens on highways. The average highway carries 24,596 vehicles per day, 454% more than the average non-highway road in the same area, which carries 4,440 vehicles per day.

Yet highways are only 7% of the road network, 48 miles in 194 segments, so each mile of them is 4.7 times as busy as the average road mile.

75% of counties in Wisconsin move less traffic on their highways.

Lower highway truck share than 88% of counties in Wisconsin

The concentration of trucks on highways (10.9%) is 26% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Outagamie's highway truck share (10.9%) is lower than 88% of counties in Wisconsin. By raw truck volume, Outagamie carries more highway trucks than 84% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Outagamie County, Wisconsin

Trafficvehicles per day4,440
Trucks6.0%
Average travel time33.1 min
Congestion ratio13.2%
Drivers’ average age46.8 yrs
Drivers’ average income$89,199

Local roads carry more than half of all travel in Outagamie County, Wisconsin (69% of vehicle-miles). The average non-highway road carries 4,440 vehicles per day.

Spread over 690 miles and 16,347 segments, 93% of the road network, local roads carry a lighter load per mile: 2,748,732 vehicle-miles traveled per day (≈1.0 billion per year). Trucks make up 6.0% of non-highway traffic, about 1 in 17 vehicles.

Drivers from higher-income areas than 90% of counties in Wisconsin

Non-highway roads carry a truck concentration that's 45% lower than the highway network.

Non-highway congestion (13.2%) runs slightly higher than the state level (9% higher).

Trip origins here have higher average income than 90% of counties in Wisconsin. Outagamie's median driver age is lower than 83% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 84% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 27% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +6% versus the annual average.
Lowest month:
February is the quietest month, with volumes -10% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Outagamie County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a noticeable seasonal swing of +6% in high season.

Outagamie County vs. Wisconsin Traffic Comparison

The truck share sets Outagamie County apart: 26% below the Wisconsin average. Its highway truck share is also 26% below.

MetricOutagamie CountyWisconsin averageDifference
Traffic4,6763,802+23.0%
Truck % (Total Traffic)7.5%10.2%-26.5%
Truck % (Highway)10.9%14.7%-25.7%
Avg. Travel Time33.1 min32.2 min+2.9%

How Outagamie County compares

Outagamie County against nearby counties

Nothing in this table sets Outagamie County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Outagamie County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Outagamie County4,6767.5%3,955,68433.1 min13.6%
Winnebago County, Wisconsin5,2029.8%4,030,36432.2 min13.9%
Brown County, Wisconsin4,8149.7%5,322,82029.4 min14.5%
Calumet County, Wisconsin3,2267.3%881,28834.5 min10.8%
Waupaca County, Wisconsin2,22810.4%1,314,57832.8 min8.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Outagamie County ranked within Wisconsin

Average driver income places Outagamie County #8 of 72 in Wisconsin - the top quarter of the state.

Outagamie County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureOutagamie CountyWisconsin rank
Traffic volume (AADT)4,676#9 of 72
Highway vehicle-miles per day1,206,952#15 of 58
Truck share on highways10.9%#51 of 58
Highway trucks per day2,686#10 of 58
Average travel time33.1 min#29 of 72
Average driver income$89,901#8 of 72
Average driver age46.7 yrs#60 of 72

The two ends of this table sit far apart: #8 of 72 on average driver income, against #51 of 58 on truck share on highways.

Busiest roads in Outagamie County, Wisconsin

On their busiest stretches, the three busiest roads in Outagamie County carry 36,419 vehicles a day on average, 7.8 times the typical road in the county (4,676).

I 41 is the busiest road, at 54,656 vehicles a day, 6,272 of them trucks (11.5%). That is 58% more than the next road, Tri-County Expressway (34,532). It also carries the most trucks.

Freight stands out on WI 29 / WI 32: trucks are 12.9% of the traffic there, against 7.5% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 41Motorway · 54,656vehicles6,272trucks · 11.5%
Road class
Motorway
Congestion ratio
49.3%
Median trip time
37.5 min
Drivers’ median age
46.4 yrs
Drivers’ average income
$91,889

Delays build on I 41: its congestion ratio of 49% over free-flow time is well above the county's 14%.

2Tri-County ExpresswayMotorway · 34,532vehicles2,271trucks · 6.6%
Road class
Motorway
Congestion ratio
41.9%
Median trip time
29.6 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$93,391

Travel on Tri-County Expressway's busiest stretch runs 42% over free-flow time, against 14% across the county, so expect slower peak hours.

3County Road CEPrimary road · 20,068vehicles823trucks · 4.1%
Road class
Primary road
Congestion ratio
25.4%
Median trip time
27.9 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$90,646

County Road CE carries 4.3 times the county average at its busiest, 823 of them trucks (4.1%, below the county-wide 7.5%).

4Greenville DrivePrimary road · 19,027vehicles1,227trucks · 6.5%
Road class
Primary road
Congestion ratio
24.3%
Median trip time
30.4 min
Drivers’ median age
48.0 yrs
Drivers’ average income
$94,320

Greenville Drive carries 4.1 times the county average on its busiest stretch, where the median trip lasts 30.4 minutes.

5Northland AvenueSecondary road · 18,479vehicles837trucks · 4.5%
Road class
Secondary road
Congestion ratio
34.1%
Median trip time
30.9 min
Drivers’ median age
46.7 yrs
Drivers’ average income
$87,931

At 4.0 times the county average, Northland Avenue draws drivers from neighborhoods averaging $87,931 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 41Motorway · #1 by traffic54,656vehicles6,272trucks · 11.5%
2Tri-County ExpresswayMotorway · #2 by traffic34,532vehicles2,271trucks · 6.6%
3WI 29 / WI 32Motorway · 16,905vehicles2,187trucks · 12.9%
Road class
Motorway
Congestion ratio
24.8%
Median trip time
34.2 min
Drivers’ median age
48.4 yrs
Drivers’ average income
$82,800

The busiest stretch of WI 29 / WI 32 carries 3.6 times the county average; trucks are 12.9% of it, above the county-wide 7.5%.

4Greenville DrivePrimary road · #4 by traffic19,027vehicles1,227trucks · 6.5%
5College AvenuePrimary road · 17,512vehicles931trucks · 5.3%
Road class
Primary road
Congestion ratio
36.8%
Median trip time
32.3 min
Drivers’ median age
46.2 yrs
Drivers’ average income
$77,479

On its busiest stretch, College Avenue carries 3.7 times the county average; trucks are 5.3% of it, below the county-wide 7.5%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

OutagamieDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Outagamie County

The same traffic breakdown for the areas closest to Outagamie County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.