This page delivers traffic analytics for Winnebago County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Winnebago County, Wisconsin among 581 road miles divided in 12,154 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 253 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,202
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,709
Our data indicates an estimated average traffic volume of 5,202 vehicles per day in Winnebago County, Wisconsin that results in 4,030,364 vehicle-miles traveled per day (≈1.5 billion per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 32.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Winnebago sees 37% higher average daily traffic volume than the state average (5,202 vehicles per day against 3,802), suggesting more demand on each road - a critical factor for logistics and site planning. Network-wide, Winnebago accounts for about 3.0% of Wisconsin's statewide total, at 4,030,364 vehicle-miles traveled per day (≈1.5 billion per year). Journey times here (32.2 minutes on average) closely track the state level. The congestion ratio of 13.9% is 11% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. By volume, Winnebago's 5,202 vehicles per day outpaces 94% of counties in Wisconsin. On travel time, Winnebago runs longer than 45% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
18,620
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
38.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
28.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$86,684
A significant volume of traffic in Winnebago County, Wisconsin utilizes the highway network. The average highway carries 18,620 vehicles per day, 293% more than the average non-highway road in the same area, which carries 4,732 vehicles per day. That average covers 128 highway road miles divided in 411 segments (average segment length 1,644 ft), together carrying 2,405,310 vehicle-miles traveled per day (≈878 million per year). By highway travel volume, that ranks Winnebago in the top 5 counties in Wisconsin. Trucks constitute 12.2% of highway traffic.
Analytical insight
The concentration of trucks on highways (12.2%) is 17% lower than the state average for similar road classifications. This indicates Winnebago serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 26% of counties in Wisconsin see a lower highway truck share than Winnebago's 12.2%. 74% of counties in Wisconsin see fewer highway trucks per day than Winnebago's roughly 2,279.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,732
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,367
The non-highway road network in Winnebago County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 4,732 vehicles per day, 75% less than the average highway in the same area, which carries 18,620 vehicles per day. That average covers 453 non-highway road miles divided in 11,743 segments (average segment length 204 ft), together carrying 1,625,054 vehicle-miles traveled per day (≈593 million per year). Trucks constitute 6.1% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 50% lower than on highways. The non-highway congestion ratio of 13.4% is 10% higher than the state level, suggesting slower local mobility than the state average. Winnebago's overall average travel time exceeds 45% of counties in Wisconsin. 79% of counties in Wisconsin see lower average driver income among trip origins than Winnebago. Winnebago's median driver age is higher than 14% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekend volumes run about 16% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +11% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Winnebago County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +11% in high season.
Traffic Flow Profile Comparison
Metric
Winnebago
Wisconsin
Average
Difference
Traffic
5,202
3,802
+36.8%
Truck % (Total Traffic)
9.8%
10.2%
-4.1%
Truck % (Highway)
12.2%
14.7%
-16.7%
Avg. Travel Time
32.2 min
32.2 min
+0.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,202 vehicles per day, providing a baseline for daily operations and site assessment.
Winnebago carries more traffic than 94% of counties in Wisconsin, averaging 5,202 vehicles per day.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 6:00 PM in the evening - about 80% above the daily average.
The average travel time for drivers is 32.2 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Winnebago roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $82,709 - useful context for retail siting and customer profiling.
Approximately 43% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Winnebago County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
