This page delivers traffic analytics for Portage County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Portage County, Wisconsin among 662 road miles divided in 5,905 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 592 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,607
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$78,583
Our data indicates an estimated average traffic volume of 2,607 vehicles per day in Portage County, Wisconsin that results in 1,958,288 vehicle-miles traveled per day (≈715 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 33.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Portage's average daily traffic volume is 31% lower than the state average - 2,607 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 1,958,288 vehicle-miles traveled per day (≈715 million per year), about 1.5% of Wisconsin's statewide total. Journey times run 5% higher than the state level, at 33.9 minutes on average. At 14% lower than the state level, the 10.8% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 62% of counties in Wisconsin see less traffic than Portage's 2,607 vehicles per day. Its average travel time of 33.9 minutes is longer than 68% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,266
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
44.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$78,879
A significant volume of traffic in Portage County, Wisconsin utilizes the highway network. The average highway carries 8,266 vehicles per day, 259% more than the average non-highway road in the same area, which carries 2,301 vehicles per day. That average covers 129 highway road miles divided in 303 segments (average segment length 2,251 ft), together carrying 1,010,615 vehicle-miles traveled per day (≈369 million per year). 61% of counties in Wisconsin move less traffic on their highways. Trucks constitute 13.4% of highway traffic.
Analytical insight
The concentration of trucks on highways (13.4%) is 9% lower than the state average for similar road classifications. This indicates Portage serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Portage's highway truck share (13.4%) is higher than 42% of counties in Wisconsin. Portage's highway truck count is higher than 46% of counties in Wisconsin, at roughly 1,111 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,301
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$78,414
The non-highway road network in Portage County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,301 vehicles per day, 72% less than the average highway in the same area, which carries 8,266 vehicles per day. That average covers 532 non-highway road miles divided in 5,602 segments (average segment length 502 ft), together carrying 947,672 vehicle-miles traveled per day (≈346 million per year). Trucks constitute 7.0% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 48% lower than on highways. At 15% lower than the state level, the non-highway congestion ratio of 10.4% signals easier movement on local roads. Overall, average travel time here is longer than 68% of counties in Wisconsin. Portage's average driver income exceeds 65% of counties in Wisconsin. The driver population here skews older than 15% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 78% higher than the daily average.
Weekend traffic:
Weekend volumes run about 14% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -17% versus the annual average.
Analytical insight
In Portage County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Portage
Wisconsin
Average
Difference
Traffic
2,607
3,802
-31.4%
Truck % (Total Traffic)
10.3%
10.2%
+1.4%
Truck % (Highway)
13.4%
14.7%
-8.6%
Avg. Travel Time
33.9 min
32.2 min
+5.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,607 vehicles per day, providing a baseline for daily operations and site assessment.
Portage's average travel time of 33.9 minutes is longer than 68% of counties in Wisconsin.
Approximately 20% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Portage County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 10.3% of the total traffic mix across all road types, with a significantly higher concentration of 13.4% on highways.
Traffic volumes are typically 13% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,166 vehicles per day - a 17% decrease from the annual average.
Drivers on Portage roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $78,583 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
