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Traffic heat map of Waupaca County, Wisconsin: 545 miles of roads shaded from blue (light) to red (heavy traffic)

Waupaca County, Wisconsin Traffic Counts

How busy are the roads of Waupaca County, Wisconsin? We measure 545 road miles, divided into 7,652 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, Vietnam War Veterans Memorial Highway, carries 27,266 vehicles a day, 12.2 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Waupaca County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,228
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$76,949

Our data shows 2,228 vehicles per day on the average road in Waupaca County, Wisconsin, and 1,314,578 vehicle-miles traveled per day (≈480 million per year) across its 545 miles of monitored roads. Trucks are 10.4% of traffic, close to the 10.2% across Wisconsin.

Traffic 41% below the Wisconsin average

Waupaca sees 41% lower average daily traffic volume than the state average (2,228 vehicles per day against 3,802), suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. In total volume terms, its road network carries about 1.0% of Wisconsin's statewide total of vehicle-miles. Waupaca carries less traffic than 55% of counties in Wisconsin.

Journey times here (32.8 minutes on average) closely track the state level. 58% of counties in Wisconsin have a shorter average travel time than Waupaca's 32.8 minutes.

Congestion runs 35% lower than the state level, at a ratio of 8.1%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Waupaca County, Wisconsin

Trafficvehicles per day10,011
Trucks14.0%
Average travel time53.2 min
Congestion ratio20.9%
Drivers’ average age50.0 yrs
Drivers’ average income$81,701

A significant share of driving in Waupaca County, Wisconsin, 39% of vehicle-miles, happens on highways. The average highway carries 10,011 vehicles per day, 390% more than the average non-highway road in the same area, which carries 2,044 vehicles per day.

Yet highways are only 10% of the road network, 54 miles in 176 segments, so each mile of them is 3.9 times as busy as the average road mile.

A typical mix of freight and passenger traffic

Highway truck concentration here (14.0%) closely tracks the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

By truck concentration, highways here outrank 53% of counties in Wisconsin. By raw truck volume, Waupaca carries more highway trucks than 56% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Waupaca County, Wisconsin

Trafficvehicles per day2,044
Trucks8.1%
Average travel time32.4 min
Congestion ratio7.8%
Drivers’ average age51.5 yrs
Drivers’ average income$75,386

A little more than half of the driving in Waupaca County, Wisconsin happens on local roads: 61% of all vehicle-miles. The average non-highway road carries 2,044 vehicles per day.

Spread over 491 miles and 7,476 segments, 90% of the road network, local roads carry a lighter load per mile: 803,540 vehicle-miles traveled per day (≈293 million per year). Trucks make up 8.1% of non-highway traffic, about 1 in 12 vehicles.

Local congestion 36% below the Wisconsin average

Compared to highways, non-highway routes see 42% fewer trucks by share.

At 36% lower than the state level, the non-highway congestion ratio of 7.8% signals easier movement on local roads.

Trip origins here have higher average income than 61% of counties in Wisconsin. The driver population here skews older than 54% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 15% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Waupaca County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +13% in high season.

Waupaca County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Waupaca County apart: 41% below the Wisconsin average. The other measures stay close to the average.

MetricWaupaca CountyWisconsin averageDifference
Traffic2,2283,802-41.4%
Truck % (Total Traffic)10.4%10.2%+2.4%
Truck % (Highway)14.0%14.7%-4.8%
Avg. Travel Time32.8 min32.2 min+2.1%

How Waupaca County compares

Waupaca County against nearby counties

Compared with its 4 closest neighbours, Waupaca County carries 36.5% less traffic on a typical road and is 27.7% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Waupaca County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Waupaca County2,22810.4%1,314,57832.8 min8.1%
Portage County, Wisconsin2,60710.3%1,958,28833.9 min10.8%
Waushara County, Wisconsin1,53811.5%753,35339.7 min6.7%
Outagamie County, Wisconsin4,6767.5%3,955,68433.1 min13.6%
Winnebago County, Wisconsin5,2029.8%4,030,36432.2 min13.9%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Waupaca County ranked within Wisconsin

On all 7 measures below, Waupaca County lands in the middle of the Wisconsin field rather than at either end.

Waupaca County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureWaupaca CountyWisconsin rank
Traffic volume (AADT)2,228#40 of 72
Highway vehicle-miles per day511,038#36 of 58
Truck share on highways14.0%#28 of 58
Highway trucks per day1,401#26 of 58
Average travel time32.8 min#31 of 72
Average driver income$76,949#29 of 72
Average driver age50.8 yrs#33 of 72

Busiest roads in Waupaca County, Wisconsin

On their busiest stretches, the three busiest roads in Waupaca County carry 15,839 vehicles a day on average, 7.1 times the typical road in the county (2,228).

Vietnam War Veterans Memorial Highway is the busiest road, at 27,266 vehicles a day, 3,244 of them trucks (11.9%). That is 2.4 times the next road, Main Street (11,541). It also carries the most trucks.

Trips using Vietnam War Veterans Memorial Highway are long: a median of 53.0 minutes against 32.8 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Vietnam War Veterans Memorial HighwayTrunk road · 27,266vehicles3,244trucks · 11.9%
Road class
Trunk road
Congestion ratio
22.0%
Median trip time
53.0 min
Drivers’ median age
49.9 yrs
Drivers’ average income
$80,612

Delays build on Vietnam War Veterans Memorial Highway: its congestion ratio of 22% over free-flow time is well above the county's 8%.

2Main StreetPrimary road · 11,541vehicles757trucks · 6.6%
Road class
Primary road
Congestion ratio
21.6%
Median trip time
31.4 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$66,236

Main Street carries 5.2 times the county average on its busiest stretch, where the median trip lasts 31.4 minutes.

3WI 22Primary road · 8,710vehicles541trucks · 6.2%
Road class
Primary road
Median trip time
27.9 min
Drivers’ median age
53.2 yrs
Drivers’ average income
$75,198

The busiest stretch of WI 22 carries 3.9 times the county average; trucks are 6.2% of it, below the county-wide 10.4%.

4Western AvenuePrimary road · 8,685vehicles541trucks · 6.2%
Road class
Primary road
Median trip time
28.6 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$75,300

On its busiest stretch, Western Avenue carries 3.9 times the county average; trucks are 6.2% of it, below the county-wide 10.4%.

5Fulton StreetPrimary road · 8,372vehicles487trucks · 5.8%
Road class
Primary road
Congestion ratio
23.4%
Median trip time
30.4 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$77,774

Travel on Fulton Street's busiest stretch runs 23% over free-flow time, against 8% across the county, so expect slower peak hours.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Vietnam War Veterans Memorial HighwayTrunk road · #1 by traffic27,266vehicles3,244trucks · 11.9%
2Main StreetPrimary road · #2 by traffic11,541vehicles757trucks · 6.6%
3Fairview DrivePrimary road · 7,558vehicles705trucks · 9.3%
Road class
Primary road
Congestion ratio
9.3%
Median trip time
39.1 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$73,395

Fairview Drive peaks at 7,558 vehicles a day, 3.4 times the county average; trucks are 9.3% of it, below the county-wide 10.4%.

4US 45Primary road · 7,562vehicles633trucks · 8.4%
Road class
Primary road
Congestion ratio
14.4%
Median trip time
41.6 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$72,298

US 45 carries 3.4 times the county average at its busiest, 633 of them trucks (8.4%, below the county-wide 10.4%).

5WI 22Primary road · #3 by traffic8,710vehicles541trucks · 6.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WaupacaDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Waupaca County

The same traffic breakdown for the areas closest to Waupaca County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.