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Traffic heat map of Prowers County, Colorado: 204 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and US 50

Prowers County, Colorado Traffic Counts

Traffic analytics for Prowers County, Colorado, calculated from real-world mobile and sensor networks on 1,851 road segments (204 road miles, about 581 ft each). About 1 in 5 vehicles here is a truck, against 1 in 12 across Colorado. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Prowers County, Colorado

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,694
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

18.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

37.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$58,881

Our data shows 2,694 vehicles per day on the average road in Prowers County, Colorado, and 448,943 vehicle-miles traveled per day (≈164 million per year) across its 204 miles of monitored roads. Freight weighs heavily here: trucks are 18.6% of traffic, against 8.4% across Colorado.

Traffic 60% below the Colorado average

Prowers's average daily traffic volume is 60% lower than the state average - 2,694 vehicles per day against 6,752 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.4% of Colorado's statewide total. 62% of counties in Colorado see more traffic than Prowers's 2,694 vehicles per day.

The average trip takes 37.1 minutes, 12% higher than the state level. 63% of counties in Colorado have a shorter average travel time than Prowers's 37.1 minutes.

At 51% lower than the state level, the 7.6% congestion ratio signals smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Prowers County, Colorado

Trafficvehicles per day5,034
Trucks20.2%
Average travel time35.6 min
Congestion ratio12.1%
Drivers’ average age47.1 yrs
Drivers’ average income$59,467

Highways carry the vast majority of travel in Prowers County, Colorado, 88% of all vehicle-miles. The average highway carries 5,034 vehicles per day, 427% more than the average non-highway road in the same area, which carries 955 vehicles per day.

With 48% of the road miles (99 miles in 789 segments), highways punch above their length, carrying 394,643 vehicle-miles traveled per day (≈144 million per year).

A major freight corridor

Highway truck concentration here runs 79% higher than the state average, at 20.2%. That marks Prowers as a major freight corridor, where highway access is what logistics operators compete on.

81% of counties in Colorado see a lower highway truck share than Prowers's 20.2%. By raw truck volume, Prowers carries fewer highway trucks than 51% of counties in Colorado.

non-highway traffic icon

Non-highway Traffic in Prowers County, Colorado

Trafficvehicles per day955
Trucks7.0%
Average travel time38.2 min
Congestion ratio4.3%
Drivers’ average age46.0 yrs
Drivers’ average income$56,830

Only a small share of travel in Prowers County, Colorado happens on local roads: 12% of vehicle-miles. On the average non-highway road, that comes to 955 vehicles per day.

Spread over 105 miles and 1,062 segments, 52% of the road network, local roads carry a lighter load per mile: 54,300 vehicle-miles traveled per day (≈19.8 million per year). About 1 in 14 vehicles on non-highway roads is a truck (7.0%).

Drivers from lower-income areas than 86% of counties in Colorado

Non-highway roads carry a truck concentration that's 65% lower than the highway network.

Non-highway congestion (4.3%) runs 71% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have lower average income than 86% of counties in Colorado. 54% of counties in Colorado have an older driver population than Prowers.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Prowers County, Colorado, the peak hour concentrates about 7% of the day's traffic.

Prowers County vs. Colorado Traffic Comparison

Prowers County's biggest difference from the Colorado average is its truck share, 121% above it. Its highway truck share is also 79% above.

MetricProwers CountyColorado averageDifference
Traffic2,6946,752-60.1%
Truck % (Total Traffic)18.6%8.4%+121.1%
Truck % (Highway)20.2%11.2%+79.2%
Avg. Travel Time37.1 min33.2 min+11.8%

How Prowers County compares

Prowers County moves more traffic than any nearby county

Compared with its 4 closest neighbours, Prowers County sees 21.9% shorter typical trips and moves 2.3 times the total daily travel; it has the busiest roads of the five. Busier roads and shorter trips together - destinations here sit closer to one another than in the areas around it.

Prowers County and the 4 nearest county-level areas by centroid distance, with the Colorado average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Prowers County2,69418.6%448,94337.1 min7.6%
Hamilton County, Kansas2,50813.4%142,63452.5 minN/A
Bent County, Colorado1,84813.7%134,81741.0 min5.2%
Kiowa County, Colorado1,53921.3%202,64644.8 min5.3%
Baca County, Colorado2,24827.2%286,96251.8 min5.6%
Colorado average6,7528.4%N/A33.2 min15.7%

Prowers County ranked within Colorado

Prowers County sits in the bottom quarter of the Colorado field on average driver income, at #55 of 64.

Prowers County ranked among 64 county-level areas in Colorado (1 = highest); measures without data in every county rank a smaller field, down to 54.
MeasureProwers CountyColorado rank
Traffic volume (AADT)2,694#40 of 64
Highway vehicle-miles per day394,643#30 of 54
Truck share on highways20.2%#11 of 54
Highway trucks per day1,015#28 of 54
Average travel time37.1 min#24 of 64
Average driver income$58,881#55 of 64
Average driver age47.0 yrs#35 of 64

Prowers County ranks #11 of 54 on truck share on highways but #55 of 64 on average driver income - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Prowers County, Colorado

On their busiest stretches, the three busiest roads in Prowers County carry 12,939 vehicles a day on average, 4.8 times the typical road in the county (2,694).

Main Street leads with 20,789 vehicles a day, 1,371 of them trucks (6.6%). That is 84% more than the next road, US 50 (11,325). US 287 carries the most trucks, 2,423 a day (36.1% of its traffic), although it ranks #3 for all traffic.

Freight stands out on US 287: trucks are 36.1% of the traffic there, against 18.6% county-wide.

Few trucks use Main Street: 6.6% of its traffic, under half the county's 18.6%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetTrunk road · 20,789vehicles1,371trucks · 6.6%
Road class
Trunk road
Congestion ratio
26.9%
Median trip time
32.5 min
Drivers’ median age
47.0 yrs
Drivers’ average income
$59,935

Delays build on Main Street: its congestion ratio of 27% over free-flow time is well above the county's 8%.

2US 50Trunk road · 11,325vehicles1,355trucks · 12.0%
Road class
Trunk road
Congestion ratio
13.1%
Median trip time
34.1 min
Drivers’ median age
47.2 yrs
Drivers’ average income
$61,916

On its busiest stretch, US 50 carries 4.2 times the county average; trucks are 12.0% of it, below the county-wide 18.6%.

3US 287Trunk road · 6,702vehicles2,423trucks · 36.1%
Road class
Trunk road
Congestion ratio
15.2%
Median trip time
41.1 min
Drivers’ median age
46.7 yrs
Drivers’ average income
$56,673

Travel on US 287's busiest stretch runs 15% over free-flow time, against 8% across the county, so expect slower peak hours.

4Olive StreetTrunk road · 6,597vehicles443trucks · 6.7%
Road class
Trunk road
Congestion ratio
11.8%
Median trip time
33.4 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$57,052

Olive Street peaks at 6,597 vehicles a day, 2.4 times the county average; trucks are 6.7% of it, below the county-wide 18.6%.

5Colorado StreetTrunk road · 4,059vehicles483trucks · 11.9%
Road class
Trunk road
Congestion ratio
12.2%
Median trip time
35.4 min
Drivers’ median age
49.1 yrs
Drivers’ average income
$59,804

Colorado Street carries 51% more than the county average on its busiest stretch, where the median trip lasts 35.4 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 287Trunk road · #3 by traffic6,702vehicles2,423trucks · 36.1%
2Main StreetTrunk road · #1 by traffic20,789vehicles1,371trucks · 6.6%
3US 50Trunk road · #2 by traffic11,325vehicles1,355trucks · 12.0%
4Colorado StreetTrunk road · #5 by traffic4,059vehicles483trucks · 11.9%
5Goff AvenueTrunk road · 3,377vehicles454trucks · 13.4%
Road class
Trunk road
Congestion ratio
8.8%
Median trip time
35.9 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$54,227

At 25% more than the county average, Goff Avenue draws drivers from neighborhoods averaging $54,227 in household income.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ProwersDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Prowers County

The same traffic breakdown for the areas closest to Prowers County, Colorado.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.