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Traffic heat map of Rapides Parish, Louisiana: 819 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Macarthur Drive and I 49

Rapides Parish, Louisiana Traffic Counts

TrafficZoom tracks traffic on 819 road miles in Rapides Parish, Louisiana, divided into 6,539 segments averaging 661 ft. Its busiest road, Macarthur Drive, carries 30,963 vehicles a day, 6.8 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Rapides Parish, Louisiana

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,526
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

13.9%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,957

Our data shows 4,526 vehicles per day on the average road in Rapides Parish, Louisiana, and 3,718,720 vehicle-miles traveled per day (≈1.4 billion per year) across its 819 miles of monitored roads. About 1 in 8 vehicles is a truck, in line with Louisiana (11.2%).

Shorter trips than 71% of counties in Louisiana

Rapides's average daily traffic volume is 25% lower than the state average - 4,526 vehicles per day against 6,061 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. In total volume terms, its road network carries about 3.1% of Louisiana's statewide total of vehicle-miles. By volume, Rapides's 4,526 vehicles per day outpaces 68% of counties in Louisiana.

Journey times here (31.1 minutes on average) closely track the state level. On travel time, Rapides runs shorter than 71% of counties in Louisiana.

At 20% lower than the state level, the 13.9% congestion ratio signals smoother traffic flow - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rapides Parish, Louisiana

Trafficvehicles per day10,345
Trucks15.2%
Average travel time30.9 min
Congestion ratio22.4%
Drivers’ average age45.7 yrs
Drivers’ average income$64,911

A little more than half of the driving in Rapides Parish, Louisiana happens on highways: 66% of all vehicle-miles. The average highway carries 10,345 vehicles per day, 222% more than the average non-highway road in the same area, which carries 3,213 vehicles per day.

With 35% of the road miles (284 miles in 1,204 segments), highways punch above their length, carrying 2,466,356 vehicle-miles traveled per day (≈900 million per year).

That is more highway travel volume than 89% of counties in Louisiana.

A typical mix of freight and passenger traffic

The concentration of trucks on highways (15.2%) is 5% lower than the state average for similar road classifications. The highway traffic mix is typical for Louisiana: neither freight- nor commuter-dominated.

Rapides's highway truck share (15.2%) is lower than 54% of counties in Louisiana. Rapides's highway truck count is lower than 64% of counties in Louisiana, at roughly 1,570 trucks per day.

non-highway traffic icon

Non-highway Traffic in Rapides Parish, Louisiana

Trafficvehicles per day3,213
Trucks6.5%
Average travel time31.2 min
Congestion ratio11.9%
Drivers’ average age45.7 yrs
Drivers’ average income$62,555

Local roads carry a significant share of travel in Rapides Parish, Louisiana: 34% of all vehicle-miles. On the average non-highway road, that comes to 3,213 vehicles per day.

Spread over 535 miles and 5,335 segments, 65% of the road network, local roads carry a lighter load per mile: 1,252,364 vehicle-miles traveled per day (≈457 million per year). The truck share on non-highway roads is 6.5%.

Local congestion 29% below the Louisiana average

Non-highway roads carry a truck concentration that's 57% lower than the highway network.

The non-highway congestion ratio of 11.9% is 29% lower than the state level, suggesting more efficient local mobility than the state average.

Rapides's average driver income is lower than 52% of counties in Louisiana. The driver population here skews older than 52% of counties in Louisiana.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 73% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 28% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even March–May, the busiest stretch, runs only +3% versus the annual average.
Lowest month:
December is the quietest month, with volumes -7% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Rapides Parish, Louisiana, the peak hour concentrates about 7% of the day's traffic, and traffic stays steady through the year (+3% in high season).

Rapides Parish vs. Louisiana Traffic Comparison

Of the four measures, average daily traffic per road differs most: Rapides Parish runs 25% below the Louisiana average.

MetricRapides ParishLouisiana averageDifference
Traffic4,5266,061-25.3%
Truck % (Total Traffic)12.3%11.2%+9.6%
Truck % (Highway)15.2%16.1%-5.4%
Avg. Travel Time31.1 min31.8 min-2.2%

How Rapides Parish compares

Rapides Parish moves more traffic than any nearby parish

Compared with its 4 closest neighbours, Rapides Parish moves 5.0 times the total daily travel and is 90.3% more congested; it has the busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

Rapides Parish and the 4 nearest county-level areas by centroid distance, with the Louisiana average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rapides Parish4,52612.3%3,718,72031.1 min13.9%
Grant Parish, Louisiana1,79610.9%490,36430.4 min5.4%
Avoyelles Parish, Louisiana3,31910.3%950,00330.1 min8.8%
Evangeline Parish, Louisiana2,45012.2%789,75133.3 min7.5%
Allen Parish, Louisiana3,42611.4%718,05939.2 min7.4%
Louisiana average6,06111.2%N/A31.8 min17.3%

Rapides Parish ranked within Louisiana

Highway travel volume places Rapides Parish #7 of 57 in Louisiana - the top quarter of the state.

Rapides Parish ranked among 64 county-level areas in Louisiana (1 = highest); measures without data in every county rank a smaller field, down to 57.
MeasureRapides ParishLouisiana rank
Traffic volume (AADT)4,526#21 of 64
Highway vehicle-miles per day2,466,356#7 of 57
Truck share on highways15.2%#31 of 57
Highway trucks per day1,570#37 of 57
Average travel time31.1 min#46 of 64
Average driver income$63,957#34 of 64
Average driver age45.7 yrs#31 of 64

Busiest roads in Rapides Parish, Louisiana

Traffic concentrates on a few corridors: the three busiest roads average 28,622 vehicles a day, against 4,526 on the average road in Rapides Parish.

Macarthur Drive is the busiest road, at 30,963 vehicles a day, 1,872 of them trucks (6.0%). I 49 carries the most trucks, 6,778 a day (24.4% of its traffic), although it ranks #2 for all traffic.

Trucks make up 24.4% of traffic on I 49, against 12.3% across all roads in the county.

I 49 carries longer journeys than most roads here, with a median trip of 42.1 minutes against 31.1 county-wide.

Masonic Circle is busy with cars rather than freight: only 5.0% of its traffic is trucks, against 12.3% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Macarthur DriveTrunk road · 30,963vehicles1,872trucks · 6.0%
Road class
Trunk road
Congestion ratio
42.0%
Median trip time
31.2 min
Drivers’ median age
45.7 yrs
Drivers’ average income
$61,092

Macarthur Drive is one of the more congested roads here: trips take 42% longer than at free-flow speed, against 14% county-wide.

2I 49Motorway · 27,725vehicles6,778trucks · 24.4%
Road class
Motorway
Congestion ratio
35.5%
Median trip time
42.1 min
Drivers’ median age
46.2 yrs
Drivers’ average income
$58,674

At 6.1 times the county average, I 49 draws drivers from neighborhoods averaging $58,674 in household income.

3Masonic CircleTrunk road · 27,178vehicles1,372trucks · 5.0%
Road class
Trunk road
Congestion ratio
36.1%
Median trip time
33.9 min
Drivers’ median age
46.3 yrs
Drivers’ average income
$60,837

Delays build on Masonic Circle: its congestion ratio of 36% over free-flow time is well above the county's 14%.

4Curtis-Coleman Memorial BridgeTrunk road · 26,353vehicles3,096trucks · 11.8%
Road class
Trunk road
Congestion ratio
30.0%
Median trip time
30.5 min
Drivers’ median age
45.0 yrs
Drivers’ average income
$64,321

A main artery: Curtis-Coleman Memorial Bridge's busiest stretch carries 5.8 times the county average; trucks are 11.8% of it, in line with the county-wide 12.3%.

5Monroe HighwayTrunk road · 21,155vehicles1,758trucks · 8.3%
Road class
Trunk road
Congestion ratio
27.0%
Median trip time
29.5 min
Drivers’ median age
45.5 yrs
Drivers’ average income
$69,202

The busiest stretch of Monroe Highway carries 4.7 times the county average; trucks are 8.3% of it, below the county-wide 12.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 49Motorway · #2 by traffic27,725vehicles6,778trucks · 24.4%
2Curtis-Coleman Memorial BridgeTrunk road · #4 by traffic26,353vehicles3,096trucks · 11.8%
3Pineville ExpresswayMotorway · 20,719vehicles2,266trucks · 10.9%
Road class
Motorway
Congestion ratio
27.8%
Median trip time
29.3 min
Drivers’ median age
45.9 yrs
Drivers’ average income
$66,267

On its busiest stretch, Pineville Expressway carries 4.6 times the county average; trucks are 10.9% of it, below the county-wide 12.3%.

4Macarthur DriveTrunk road · #1 by traffic30,963vehicles1,872trucks · 6.0%
5Monroe HighwayTrunk road · #5 by traffic21,155vehicles1,758trucks · 8.3%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RapidesDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rapides Parish

The same traffic breakdown for the areas closest to Rapides Parish, Louisiana.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.