This page delivers traffic analytics for Richland Parish, Louisiana. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Richland Parish, Louisiana among 310 road miles divided in 2,649 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 617 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,036
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$56,877
Our data indicates an estimated average traffic volume of 2,036 vehicles per day in Richland Parish, Louisiana that results in 1,023,711 vehicle-miles traveled per day (≈374 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 32.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Louisiana state averages: Richland sees 66% lower average daily traffic volume than the state average (2,036 vehicles per day against 6,061), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Richland accounts for about 0.8% of Louisiana's statewide total, at 1,023,711 vehicle-miles traveled per day (≈374 million per year). Journey times run 3% higher than the state level, at 32.6 minutes on average. At 63% lower than the state level, the 6.4% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 17% of counties in Louisiana see less traffic than Richland's 2,036 vehicles per day. 46% of counties in Louisiana have a shorter average travel time than Richland's 32.6 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,187
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
19.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$56,512
A significant volume of traffic in Richland Parish, Louisiana utilizes the highway network. The average highway carries 7,187 vehicles per day, 341% more than the average non-highway road in the same area, which carries 1,629 vehicles per day. That average covers 77 highway road miles divided in 194 segments (average segment length 2,089 ft), together carrying 727,619 vehicle-miles traveled per day (≈266 million per year). By highway travel volume, Richland outranks 52% of counties in Louisiana. Trucks constitute 19.3% of highway traffic.
Analytical insight
Highway truck concentration here runs 20% higher than the state average, at 19.3% - positioning Richland as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 79% of counties in Louisiana. 52% of counties in Louisiana see fewer highway trucks per day than Richland's roughly 1,387.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,629
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$57,442
The non-highway road network in Richland Parish, Louisiana supports a substantial volume of traffic. The average non-highway road carries 1,629 vehicles per day, 77% less than the average highway in the same area, which carries 7,187 vehicles per day. That average covers 233 non-highway road miles divided in 2,455 segments (average segment length 501 ft), together carrying 296,092 vehicle-miles traveled per day (≈108 million per year). Trucks constitute 7.9% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 59% fewer trucks by share. At 65% lower than the state level, the non-highway congestion ratio of 5.9% signals easier movement on local roads. Richland's overall average travel time exceeds 46% of counties in Louisiana. 32% of counties in Louisiana see lower average driver income among trip origins than Richland. The driver population here skews older than 70% of counties in Louisiana.
Time-of-Day & Seasonal Patterns
Analytical insight
In Richland Parish, Louisiana, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Richland
Louisiana
Average
Difference
Traffic
2,036
6,061
-66.4%
Truck % (Total Traffic)
16.0%
11.2%
+43.1%
Truck % (Highway)
19.3%
16.1%
+20.2%
Avg. Travel Time
32.6 min
31.8 min
+2.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,036 vehicles per day, providing a baseline for daily operations and site assessment.
Richland carries more traffic than 17% of counties in Louisiana, averaging 2,036 vehicles per day.
Approximately 47% of highway traffic and 20% of non-highway traffic consists of vehicles whose trip originates outside Richland Parish, Louisiana. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 16.0% of the total traffic mix across all road types, with a significantly higher concentration of 19.3% on highways.
Drivers on Richland roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $56,877 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
