This page delivers traffic analytics for Rock County, Nebraska. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rock County, Nebraska among 75 road miles divided in 297 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,326 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
757
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$57,678
Our data indicates an estimated average traffic volume of 757 vehicles per day in Rock County, Nebraska that results in 38,057 vehicle-miles traveled per day (≈13.9 million per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 32.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Nebraska state averages: Rock sees 79% lower average daily traffic volume than the state average (757 vehicles per day against 3,598), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 38,057 vehicle-miles traveled per day (≈13.9 million per year), about 0.1% of Nebraska's statewide total. At 32.5 minutes, the average travel time is 1% lower than the state level. 18% of counties in Nebraska see less traffic than Rock's 757 vehicles per day. On travel time, Rock runs longer than 18% of counties in Nebraska.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,336
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.2 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$57,421
A significant volume of traffic in Rock County, Nebraska utilizes the highway network. The average highway carries 1,336 vehicles per day, 336% more than the average non-highway road in the same area, which carries 306 vehicles per day. That average covers 24 highway road miles divided in 130 segments (average segment length 956 ft), together carrying 26,535 vehicle-miles traveled per day (≈9.7 million per year). Trucks constitute 15.1% of highway traffic.
Analytical insight
Highway truck concentration here runs 14% lower than the state average, at 15.1% - positioning Rock as a primarily local traffic hub. For logistics operators, this validates the importance of local access. By truck concentration, highways here outrank 70% of counties in Nebraska. By raw truck volume, Rock carries more highway trucks than 18% of counties in Nebraska.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
306
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.7 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,371
The non-highway road network in Rock County, Nebraska supports a substantial volume of traffic. The average non-highway road carries 306 vehicles per day, 77% less than the average highway in the same area, which carries 1,336 vehicles per day. That average covers 51 non-highway road miles divided in 167 segments (average segment length 1,614 ft), together carrying 11,521 vehicle-miles traveled per day (≈4.2 million per year). Trucks constitute 12.7% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 16% fewer trucks by share. Overall, average travel time here is longer than 18% of counties in Nebraska. Trip origins here have higher average income than 10% of counties in Nebraska. 88% of counties in Nebraska have a younger driver population than Rock.
Time-of-Day & Seasonal Patterns
Analytical insight
In Rock County, Nebraska, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Rock
Nebraska
Average
Difference
Traffic
757
3,598
-79.0%
Truck % (Total Traffic)
14.4%
11.5%
+24.7%
Truck % (Highway)
15.1%
17.6%
-14.0%
Avg. Travel Time
32.5 min
33.0 min
-1.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 757 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Rock have higher average income than 10% of counties in Nebraska.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 70% above the daily average.
The average travel time for drivers is 32.5 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 14.4% of the total traffic mix across all road types, with a significantly higher concentration of 15.1% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
