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Traffic heat map of Rock County, Nebraska: 75 miles of roads shaded from blue (light) to red (heavy traffic), busiest on NE 20 and Champion Street

Rock County, Nebraska Traffic Counts

How busy are the roads of Rock County, Nebraska? We measure 75 road miles, divided into 297 segments, with multi-sourced, cross-verified mobile and sensor data. The average road here carries 757 vehicles a day, 79% less than the Nebraska average of 3,598. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Rock County, Nebraska

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day757
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

14.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.5 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$57,678

A typical monitored road in Rock County, Nebraska sees 757 vehicles per day, while its 75 miles of monitored roads together handle 38,057 vehicle-miles traveled per day (≈13.9 million per year). At 14.4%, the truck share runs above the 11.5% across Nebraska: about 1 in 7 vehicles.

Traffic 79% below the Nebraska average

At 757 vehicles per day, the average monitored road in Rock carries 79% less traffic than the state average of 3,598, suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Across the whole network, that travel is less than 0.1% of Nebraska's statewide total. 82% of counties in Nebraska see more traffic than Rock's 757 vehicles per day.

The average trip takes 32.5 minutes, on par with the state level. Its average travel time of 32.5 minutes is shorter than 82% of counties in Nebraska.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rock County, Nebraska

Trafficvehicles per day1,336
Trucks15.1%
Average travel time36.2 min
Drivers’ average age54.8 yrs
Drivers’ average income$57,421

A little more than half of the driving in Rock County, Nebraska happens on highways: 70% of all vehicle-miles. The average highway carries 1,336 vehicles per day, 336% more than the average non-highway road in the same area, which carries 306 vehicles per day.

Highways make up 32% of the monitored road miles (24 miles, 130 segments), so they carry more than their share: 26,535 vehicle-miles traveled per day (≈9.7 million per year).

Fewer highway trucks than 82% of counties in Nebraska

The concentration of trucks on highways (15.1%) is 14% lower than the state average for similar road classifications. The highway traffic mix is typical for Nebraska: neither freight- nor commuter-dominated.

By truck concentration, highways here outrank 70% of counties in Nebraska. By raw truck volume, Rock carries fewer highway trucks than 82% of counties in Nebraska.

non-highway traffic icon

Non-highway Traffic in Rock County, Nebraska

Trafficvehicles per day306
Trucks12.7%
Average travel time29.7 min
Drivers’ average age54.2 yrs
Drivers’ average income$58,371

A significant share of driving in Rock County, Nebraska, 30% of vehicle-miles, happens on local roads. A typical local road sees 306 vehicles per day.

Local roads make up 68% of the monitored road miles (51 miles in 167 segments) but carry less than their share of travel: 11,521 vehicle-miles traveled per day (≈4.2 million per year). Trucks make up 12.7% of non-highway traffic, about 1 in 8 vehicles.

Drivers from lower-income areas than 90% of counties in Nebraska

The concentration of trucks on non-highway roads is 16% lower than on highways.

Rock's average driver income is lower than 90% of counties in Nebraska. Rock's median driver age is higher than 88% of counties in Nebraska.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Rock County, Nebraska, the peak hour concentrates about 7% of the day's traffic.

Rock County vs. Nebraska Traffic Comparison

Of the four measures, average daily traffic per road differs most: Rock County runs 79% below the Nebraska average. Its truck share, by contrast, is 25% above.

MetricRock CountyNebraska averageDifference
Traffic7573,598-79.0%
Truck % (Total Traffic)14.4%11.5%+24.7%
Truck % (Highway)15.1%17.6%-14.0%
Avg. Travel Time32.5 min33.0 min-1.5%

How Rock County compares

Rock County against nearby counties

Nothing in this table sets Rock County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Rock County and the 4 nearest county-level areas by centroid distance, with the Nebraska average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rock County75714.4%38,05732.5 minN/A
Brown County, Nebraska98713.8%37,52429.4 minN/A
Keya Paha County, Nebraska16515.9%5,17542.3 minN/A
Holt County, Nebraska1,08711.0%215,82834.6 minN/A
Loup County, Nebraska4719.5%31,17838.3 minN/A
Nebraska average3,59811.5%N/A33.0 min17.5%

Rock County ranked within Nebraska

Highway travel volume places Rock County #58 of 61 in Nebraska - the bottom quarter of the state.

Rock County ranked among 93 county-level areas in Nebraska (1 = highest); measures without data in every county rank a smaller field, down to 61.
MeasureRock CountyNebraska rank
Traffic volume (AADT)757#76 of 93
Highway vehicle-miles per day26,535#58 of 61
Truck share on highways15.1%#19 of 61
Highway trucks per day202#50 of 61
Average travel time32.5 min#76 of 93
Average driver income$57,678#84 of 93
Average driver age54.7 yrs#12 of 93

Rock County ranks #12 of 93 on average driver age but #58 of 61 on highway travel volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Rock County, Nebraska

On their busiest stretches, the three busiest roads in Rock County carry 916 vehicles a day on average, 21% more than the typical road in the county (757).

NE 20 leads with 1,185 vehicles a day, 179 of them trucks (15.1%). It also carries the most trucks.

Trips using Champion Street are long: a median of 49.0 minutes against 32.5 county-wide, the mark of a through route.

Clark Street is busy with cars rather than freight: only 6.6% of its traffic is trucks, against 14.4% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1NE 20Trunk road · 1,185vehicles179trucks · 15.1%
Road class
Trunk road
Median trip time
35.6 min
Drivers’ median age
54.8 yrs
Drivers’ average income
$56,724

At 56% more than the county average, NE 20 draws drivers from neighborhoods averaging $56,724 in household income.

2Champion StreetTrunk road · 823vehicles141trucks · 17.1%
Road class
Trunk road
Median trip time
49.0 min
Drivers’ median age
54.3 yrs
Drivers’ average income
$59,139

Champion Street is busy by local standards, at 9% more than the county average on its busiest stretch; trucks are 17.1% of it, above the county-wide 14.4%.

3Clark StreetSecondary road · 742vehicles49trucks · 6.6%
Road class
Secondary road
Median trip time
24.8 min
Drivers’ median age
54.1 yrs
Drivers’ average income
$56,186

Clark Street is a quieter road: its busiest stretch carries about the same as the county average; trucks are 6.6% of it, below the county-wide 14.4%.

4US 183Primary road · 574vehicles65trucks · 11.4%
Road class
Primary road
Median trip time
41.2 min
Drivers’ median age
54.1 yrs
Drivers’ average income
$56,438

Even at its busiest, US 183 carries 24% less than the county average; trucks are 11.4% of it, below the county-wide 14.4%.

5NE 183Primary road · 238vehicles31trucks · 13.0%
Road class
Primary road
Median trip time
43.9 min
Drivers’ median age
54.5 yrs
Drivers’ average income
$59,630

Drivers on NE 183 are on long journeys, a median 43.9 minutes against 32.5 county-wide: a through route more than a local street.

Ranked by trucks per day

Cars and light vehiclesTrucks
1NE 20Trunk road · #1 by traffic1,185vehicles179trucks · 15.1%
2Champion StreetTrunk road · #2 by traffic823vehicles141trucks · 17.1%
3US 183Primary road · #4 by traffic574vehicles65trucks · 11.4%
4Clark StreetSecondary road · #3 by traffic742vehicles49trucks · 6.6%
5NE 183Primary road · #5 by traffic238vehicles31trucks · 13.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RockDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rock County

The same traffic breakdown for the areas closest to Rock County, Nebraska.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.