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Traffic heat map of Sheboygan County, Wisconsin: 763 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 43 and 14th Street

Sheboygan County, Wisconsin Traffic Counts

TrafficZoom tracks traffic on 763 road miles in Sheboygan County, Wisconsin, divided into 8,568 segments averaging 470 ft. Trips here are among the 5 longest of any county in Wisconsin. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Sheboygan County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,951
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

37.3 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$77,674

The average monitored road in Sheboygan County, Wisconsin carries 2,951 vehicles per day. Across its 763 miles of monitored roads, that adds up to 2,353,568 vehicle-miles traveled per day (≈859 million per year). About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).

Longer trips than 94% of counties in Wisconsin

Sheboygan sees 22% lower average daily traffic volume than the state average (2,951 vehicles per day against 3,802), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries about 1.8% of Wisconsin's statewide total of vehicle-miles. By volume, Sheboygan's 2,951 vehicles per day outpaces 69% of counties in Wisconsin.

The average trip takes 37.3 minutes, 16% higher than the state level. On travel time, Sheboygan runs longer than 94% of counties in Wisconsin.

The congestion ratio of 11.3% runs slightly lower than the state level (10% lower) - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Sheboygan County, Wisconsin

Trafficvehicles per day8,976
Trucks14.2%
Average travel time42.8 min
Congestion ratio18.6%
Drivers’ average age49.6 yrs
Drivers’ average income$78,478

Highways carry a significant share of travel in Sheboygan County, Wisconsin: 42% of all vehicle-miles. The average highway carries 8,976 vehicles per day, 229% more than the average non-highway road in the same area, which carries 2,731 vehicles per day.

That comes from just 12% of the monitored road miles: 94 miles in 302 segments, carrying 995,526 vehicle-miles traveled per day (≈363 million per year).

58% of counties in Wisconsin move less traffic on their highways.

A typical mix of freight and passenger traffic

The concentration of trucks on highways (14.2%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

Sheboygan's highway truck share (14.2%) is higher than 54% of counties in Wisconsin. By raw truck volume, Sheboygan carries more highway trucks than 61% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Sheboygan County, Wisconsin

Trafficvehicles per day2,731
Trucks6.5%
Average travel time37.1 min
Congestion ratio11.0%
Drivers’ average age48.8 yrs
Drivers’ average income$77,329

Local roads carry more than half of all travel in Sheboygan County, Wisconsin (58% of vehicle-miles). The average non-highway road carries 2,731 vehicles per day.

Spread over 670 miles and 8,266 segments, 88% of the road network, local roads carry a lighter load per mile: 1,358,043 vehicle-miles traveled per day (≈496 million per year). The truck share on non-highway roads is 6.5%.

Local roads carry 54% fewer trucks by share than highways

The concentration of trucks on non-highway roads is 54% lower than on highways.

Non-highway congestion (11.0%) runs slightly lower than the state level (9% lower).

62% of counties in Wisconsin see lower average driver income among trip origins than Sheboygan. The driver population here skews younger than 62% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 70% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 27% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +6% versus the annual average.
Lowest month:
February is the quietest month, with volumes -9% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Sheboygan County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +6% in high season.

Sheboygan County vs. Wisconsin Traffic Comparison

Sheboygan County's biggest difference from the Wisconsin average is its average daily traffic per road, 22% below it. Its average travel time, by contrast, is 16% above.

MetricSheboygan CountyWisconsin averageDifference
Traffic2,9513,802-22.4%
Truck % (Total Traffic)9.8%10.2%-3.9%
Truck % (Highway)14.2%14.7%-3.5%
Avg. Travel Time37.3 min32.2 min+16.0%

How Sheboygan County compares

Sheboygan County against nearby counties

Sheboygan County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five.

Sheboygan County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Sheboygan County2,9519.8%2,353,56837.3 min11.3%
Ozaukee County, Wisconsin4,01311.7%2,081,06527.6 min12.9%
Washington County, Wisconsin4,5138.9%3,229,13129.9 min13.1%
Manitowoc County, Wisconsin2,33012.4%1,776,84232.7 min8.4%
Fond du Lac County, Wisconsin3,06811.1%2,742,79735.1 min10.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Sheboygan County ranked within Wisconsin

Average travel time places Sheboygan County #5 of 72 in Wisconsin - the top quarter of the state.

Sheboygan County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureSheboygan CountyWisconsin rank
Traffic volume (AADT)2,951#23 of 72
Highway vehicle-miles per day995,526#25 of 58
Truck share on highways14.2%#27 of 58
Highway trucks per day1,274#23 of 58
Average travel time37.3 min#5 of 72
Average driver income$77,674#28 of 72
Average driver age49.0 yrs#45 of 72

Busiest roads in Sheboygan County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 24,458 vehicles a day, against 2,951 on the average road in Sheboygan County.

I 43 leads with 26,141 vehicles a day, 4,427 of them trucks (16.9%). It also carries the most trucks.

Trips using Business Drive are long: a median of 53.8 minutes against 37.3 county-wide, the mark of a through route.

Trucks make up 16.9% of traffic on I 43, against 9.8% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 43Motorway · 26,141vehicles4,427trucks · 16.9%
Road class
Motorway
Congestion ratio
27.7%
Median trip time
51.0 min
Drivers’ median age
49.5 yrs
Drivers’ average income
$80,497

Drivers on I 43 are on long journeys, a median 51.0 minutes against 37.3 county-wide: a through route more than a local street.

214th StreetPrimary road · 24,382vehicles1,353trucks · 5.5%
Road class
Primary road
Congestion ratio
36.6%
Median trip time
37.4 min
Drivers’ median age
48.7 yrs
Drivers’ average income
$65,724

14th Street is one of the more congested roads here: trips take 37% longer than at free-flow speed, against 11% county-wide.

3WI 23Motorway · 22,852vehicles2,101trucks · 9.2%
Road class
Motorway
Congestion ratio
26.1%
Median trip time
29.3 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$74,882

A main artery: WI 23's busiest stretch carries 7.7 times the county average; trucks are 9.2% of it, below the county-wide 9.8%.

4Business DrivePrimary road · 20,639vehicles1,206trucks · 5.8%
Road class
Primary road
Congestion ratio
55.4%
Median trip time
53.8 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$67,820

Delays build on Business Drive: its congestion ratio of 55% over free-flow time is well above the county's 11%.

5Kohler Memorial DriveMotorway · 20,164vehicles1,450trucks · 7.2%
Road class
Motorway
Congestion ratio
30.1%
Median trip time
28.3 min
Drivers’ median age
49.2 yrs
Drivers’ average income
$72,207

Kohler Memorial Drive is a trunk route for the county, carrying 6.8 times the county average on its busiest stretch; trucks are 7.2% of it, below the county-wide 9.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 43Motorway · #1 by traffic26,141vehicles4,427trucks · 16.9%
2WI 23Motorway · #3 by traffic22,852vehicles2,101trucks · 9.2%
3Kohler Memorial DriveMotorway · #5 by traffic20,164vehicles1,450trucks · 7.2%
4Mill StreetPrimary road · 10,884vehicles1,384trucks · 12.7%
Road class
Primary road
Congestion ratio
13.8%
Median trip time
34.3 min
Drivers’ median age
51.8 yrs
Drivers’ average income
$84,423

At 3.7 times the county average, Mill Street draws drivers from neighborhoods averaging $84,423 in household income.

514th StreetPrimary road · #2 by traffic24,382vehicles1,353trucks · 5.5%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

SheboyganDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Sheboygan County

The same traffic breakdown for the areas closest to Sheboygan County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.