This page delivers traffic analytics for Washington County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Washington County, Wisconsin among 555 road miles divided in 10,496 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 279 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,513
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$96,541
Our data indicates an estimated average traffic volume of 4,513 vehicles per day in Washington County, Wisconsin that results in 3,229,131 vehicle-miles traveled per day (≈1.2 billion per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 29.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 4,513 vehicles per day, the average monitored road in Washington carries 19% more traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 3,229,131 vehicle-miles traveled per day (≈1.2 billion per year), roughly 2.4% of Wisconsin's statewide total. Journey times run 7% lower than the state level, at 29.9 minutes on average. The congestion ratio of 13.1% is 4% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. By volume, Washington's 4,513 vehicles per day outpaces 87% of counties in Wisconsin. Its average travel time of 29.9 minutes is longer than 15% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
15,687
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
28.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$95,539
A significant volume of traffic in Washington County, Wisconsin utilizes the highway network. The average highway carries 15,687 vehicles per day, 261% more than the average non-highway road in the same area, which carries 4,341 vehicles per day. That average covers 87 highway road miles divided in 159 segments (average segment length 2,881 ft), together carrying 1,434,234 vehicle-miles traveled per day (≈523 million per year). By highway travel volume, Washington outranks 82% of counties in Wisconsin. Trucks constitute 12.7% of highway traffic.
Analytical insight
Highway truck concentration here runs 13% lower than the state average, at 12.7% - positioning Washington as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 32% of counties in Wisconsin see a lower highway truck share than Washington's 12.7%. By raw truck volume, Washington carries more highway trucks than 70% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,341
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$96,961
The non-highway road network in Washington County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 4,341 vehicles per day, 72% less than the average highway in the same area, which carries 15,687 vehicles per day. That average covers 468 non-highway road miles divided in 10,337 segments (average segment length 239 ft), together carrying 1,794,897 vehicle-miles traveled per day (≈655 million per year). Trucks constitute 5.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 54% lower than on highways. The non-highway congestion ratio of 12.9% is 6% higher than the state level, suggesting slower local mobility than the state average. Overall, average travel time here is longer than 15% of counties in Wisconsin. Trip origins here have higher average income than 94% of counties in Wisconsin. Washington's median driver age is higher than 51% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend volumes run about 19% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -11% versus the annual average.
Analytical insight
In Washington County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Washington
Wisconsin
Average
Difference
Traffic
4,513
3,802
+18.7%
Truck % (Total Traffic)
8.9%
10.2%
-12.1%
Truck % (Highway)
12.7%
14.7%
-13.3%
Avg. Travel Time
29.9 min
32.2 min
-7.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,513 vehicles per day, providing a baseline for daily operations and site assessment.
Washington's average travel time of 29.9 minutes is longer than 15% of counties in Wisconsin.
Trucks account for approximately 8.9% of the total traffic mix across all road types, with a significantly higher concentration of 12.7% on highways.
Drivers on Washington roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $96,541 - useful context for retail siting and customer profiling.
Traffic volumes are typically 9% higher during June–August. Volumes drop to their lowest levels in January, averaging 3,998 vehicles per day - a 11% decrease from the annual average.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 82% above the daily average.
The average travel time for drivers is 29.9 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
