Need segment-level traffic data?
Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

TrafficThe average number of vehicles that travel each day over any road in the road network. | vehicles per day3,481 |
|---|---|
TrucksThe percentage of the total traffic volume composed of heavy vehicles. | 11.1% |
Average travel timeThe average time of travel averaged among all vehicles traveling on the road network. | 32.8 min |
Congestion ratioThe rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 9.3% |
Drivers’ average ageAverage age of residents in the geographic areas where the vehicle trips originated. | 46.2 yrs |
Drivers’ average incomeAverage income of residents in the geographic areas where the vehicle trips originated. | $57,044 |
The average monitored road in Simpson County, Mississippi carries 3,481 vehicles per day. Across its 248 miles of monitored roads, that adds up to 1,018,756 vehicle-miles traveled per day (≈372 million per year). Trucks are 11.1% of traffic, close to the 11.1% across Mississippi.
Simpson sees 35% lower average daily traffic volume than the state average (3,481 vehicles per day against 5,319), suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.0% of Mississippi's statewide total. Simpson carries more traffic than 60% of counties in Mississippi.
The average trip takes 32.8 minutes, 7% higher than the state level. 67% of counties in Mississippi have a shorter average travel time than Simpson's 32.8 minutes.
The congestion ratio of 9.3% is 39% lower, pointing to smoother traffic flow than the state level - fewer delays make delivery windows more reliable.
| Traffic | vehicles per day11,884 |
|---|---|
| Trucks | 13.1% |
| Average travel time | 50.7 min |
| Congestion ratio | 27.2% |
| Drivers’ average age | 45.9 yrs |
| Drivers’ average income | $58,959 |
Highways carry more than half of all travel in Simpson County, Mississippi (66% of vehicle-miles). The average highway carries 11,884 vehicles per day, 453% more than the average non-highway road in the same area, which carries 2,150 vehicles per day.
Highways make up 22% of the monitored road miles (55 miles, 240 segments), so they carry more than their share: 669,678 vehicle-miles traveled per day (≈244 million per year).
By highway travel volume, Simpson outranks 73% of counties in Mississippi.
The concentration of trucks on highways (13.1%) is 18% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
By truck concentration, highways here trail 74% of counties in Mississippi. Simpson's highway truck count is higher than 71% of counties in Mississippi, at roughly 1,557 trucks per day.
| Traffic | vehicles per day2,150 |
|---|---|
| Trucks | 7.3% |
| Average travel time | 29.9 min |
| Congestion ratio | 6.5% |
| Drivers’ average age | 48.4 yrs |
| Drivers’ average income | $54,665 |
A significant share of driving in Simpson County, Mississippi, 34% of vehicle-miles, happens on local roads. A typical local road sees 2,150 vehicles per day.
Spread over 194 miles and 1,515 segments, 78% of the road network, local roads carry a lighter load per mile: 349,078 vehicle-miles traveled per day (≈127 million per year). About 1 in 14 vehicles on non-highway roads is a truck (7.3%).
Non-highway roads carry a truck concentration that's 44% lower than the highway network.
The non-highway congestion ratio of 6.5% is 57% lower than the state level, suggesting more efficient local mobility than the state average.
62% of counties in Mississippi see lower average driver income among trip origins than Simpson. Simpson's median driver age is lower than 52% of counties in Mississippi.
The average daily traffic per road sets Simpson County apart: 35% below the Mississippi average. Its highway truck share is also 18% below.
| Metric | Simpson County | Mississippi average | Difference |
|---|---|---|---|
| Traffic | 3,481 | 5,319 | -34.5% |
| Truck % (Total Traffic) | 11.1% | 11.1% | +0.5% |
| Truck % (Highway) | 13.1% | 15.9% | -17.6% |
| Avg. Travel Time | 32.8 min | 30.7 min | +6.7% |
Compared with its 4 closest neighbours, Simpson County carries 59.5% more traffic on a typical road and moves 2.1 times the total daily travel; it has the busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.
| Area | Average daily traffic | Truck share | Daily vehicle-miles | Average travel time | Congestion ratio |
|---|---|---|---|---|---|
| Simpson County | 3,481 | 11.1% | 1,018,756 | 32.8 min | 9.3% |
| Lawrence County, Mississippi | 1,762 | 9.9% | 286,299 | 28.5 min | 7.3% |
| Jefferson Davis County, Mississippi | 1,921 | 10.9% | 271,178 | 33.1 min | 6.1% |
| Covington County, Mississippi | 3,161 | 14.5% | 1,056,055 | 34.2 min | 9.9% |
| Smith County, Mississippi | 1,886 | 10.3% | 319,069 | 33.3 min | 5.6% |
| Mississippi average | 5,319 | 11.1% | N/A | 30.7 min | 15.2% |
| Measure | Simpson County | Mississippi rank |
|---|---|---|
| Traffic volume (AADT) | 3,481 | #33 of 82 |
| Highway vehicle-miles per day | 669,678 | #22 of 78 |
| Truck share on highways | 13.1% | #58 of 78 |
| Highway trucks per day | 1,557 | #23 of 78 |
| Average travel time | 32.8 min | #28 of 82 |
| Average driver income | $57,044 | #32 of 82 |
| Average driver age | 46.2 yrs | #43 of 82 |
The three busiest roads in Simpson County average 16,089 vehicles a day, 4.6 times the county average of 3,481 across all its monitored roads.
US 49 is the busiest road, at 25,232 vehicles a day, 3,210 of them trucks (12.7%). That is 58% more than the next road, MS 49 (15,950). It tops the truck ranking too, with the most trucks.
Trips using MS 49 are long: a median of 51.0 minutes against 32.8 county-wide, the mark of a through route.
Few trucks use MS 28 / MS 541: 5.2% of its traffic, under half the county's 11.1%.
Travel on US 49's busiest stretch runs 28% over free-flow time, against 9% across the county, so expect slower peak hours.
On its busiest stretch, MS 49 carries 4.6 times the county average; trucks are 15.4% of it, above the county-wide 11.1%.
MS 28 / MS 541 is one of the more congested roads here: trips take 15% longer than at free-flow speed, against 9% county-wide.
Laurel Drive is busy by local standards, at 94% more than the county average on its busiest stretch; trucks are 5.4% of it, below the county-wide 11.1%.
MS 149 peaks at 6,015 vehicles a day, 73% more than the county average; trucks are 5.4% of it, below the county-wide 11.1%.
MS 28 carries 66% more than the county average at its busiest, 477 of them trucks (8.3%, below the county-wide 11.1%).
The average monitored road in Simpson carries 3,481 vehicles per day, 35% less than the Mississippi average of 5,319.
Simpson's average travel time of 32.8 minutes is longer than 67% of counties in Mississippi.
Weekday traffic has two busy windows: AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM - about 75% above the daily average.
Trucks make up about 11.1% of all traffic in Simpson County, Mississippi, rising to 13.1% on highways, where long-haul freight concentrates.
The average trip in Simpson takes 32.8 minutes, 7% longer than the Mississippi average of 30.7 minutes, delays at signals and congestion included.
Approximately 43% of highway traffic and 18% of non-highway traffic consists of vehicles whose trip originates outside Simpson County, Mississippi. A sizeable share of highway traffic comes from outside, mixed with local trips on the same roads.
Drivers on Simpson roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $57,044, 13% below the Mississippi average.
US 49 carries the most, 25,232 vehicles per day on its busiest stretch, followed by MS 49 (15,950), MS 28 / MS 541 (7,086), Laurel Drive (6,766), MS 149 (6,015). Figures are AADT, both directions combined.
US 49, with about 3,210 trucks per day on its busiest stretch, 12.7% of its 25,232 vehicles.
About 25,232 vehicles per day in both directions on its busiest stretch, including 3,210 trucks (12.7%). Traffic is lower on its quieter stretches; TrafficZoom shows the count for every segment.

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases
The same traffic breakdown for the areas closest to Simpson County, Mississippi.
Identify traffic patterns street by street and analyze the exact corridors that matter to your project.