This page delivers traffic analytics for West Baton Rouge Parish, Louisiana. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for West Baton Rouge Parish, Louisiana among 183 road miles divided in 2,566 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 377 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,742
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
17.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,950
Our data indicates an estimated average traffic volume of 4,742 vehicles per day in West Baton Rouge Parish, Louisiana that results in 1,762,253 vehicle-miles traveled per day (≈643 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 35.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Louisiana state averages: At 4,742 vehicles per day, the average monitored road in West Baton Rouge carries 22% less traffic than the state average of 6,061 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,762,253 vehicle-miles traveled per day (≈643 million per year), roughly 1.5% of Louisiana's statewide total. The average trip takes 35.9 minutes, 13% higher than the state level. At 24% lower than the state level, the 13.1% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. West Baton Rouge carries more traffic than 70% of counties in Louisiana. On travel time, West Baton Rouge runs longer than 89% of counties in Louisiana.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
15,675
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
40.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
35.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,887
A significant volume of traffic in West Baton Rouge Parish, Louisiana utilizes the highway network. The average highway carries 15,675 vehicles per day, 590% more than the average non-highway road in the same area, which carries 2,272 vehicles per day. That average covers 79 highway road miles divided in 473 segments (average segment length 884 ft), together carrying 1,516,752 vehicle-miles traveled per day (≈554 million per year). That is more highway travel volume than 79% of counties in Louisiana. Trucks constitute 18.9% of highway traffic.
Analytical insight
The concentration of trucks on highways (18.9%) is 18% higher than the state average for similar road classifications. This indicates West Baton Rouge serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. West Baton Rouge's highway truck share (18.9%) is higher than 75% of counties in Louisiana. West Baton Rouge's highway truck count is higher than 84% of counties in Louisiana, at roughly 2,958 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,272
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
42.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$87,401
The non-highway road network in West Baton Rouge Parish, Louisiana supports a substantial volume of traffic. The average non-highway road carries 2,272 vehicles per day, 86% less than the average highway in the same area, which carries 15,675 vehicles per day. That average covers 104 non-highway road miles divided in 2,093 segments (average segment length 262 ft), together carrying 245,500 vehicle-miles traveled per day (≈89.6 million per year). Trucks constitute 8.2% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 57% lower than on highways. The non-highway congestion ratio of 8.0% is 53% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 89% of counties in Louisiana. West Baton Rouge's average driver income exceeds 89% of counties in Louisiana. Drivers here also skew toward the lowest median age in Louisiana, at 41 years.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 76% higher than the daily average.
Weekend traffic:
Weekend volumes run about 10% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +2% versus the annual average.
Lowest month:
January is the quietest month, with volumes -7% versus the annual average.
Analytical insight
In West Baton Rouge Parish, Louisiana, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +2% in high season.
Traffic Flow Profile Comparison
Metric
West Baton Rouge
Louisiana
Average
Difference
Traffic
4,742
6,061
-21.8%
Truck % (Total Traffic)
17.4%
11.2%
+55.3%
Truck % (Highway)
18.9%
16.1%
+17.6%
Avg. Travel Time
35.9 min
31.8 min
+12.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,742 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at a median of 41 years, West Baton Rouge has the lowest driver age of any county in Louisiana.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 6:00 PM in the evening - about 76% above the daily average.
Traffic volumes are typically 2% higher during May–July. Volumes drop to their lowest levels in January, averaging 4,400 vehicles per day - a 7% decrease from the annual average.
The average travel time for drivers is 35.9 minutes, offering a standard metric for commute and delivery route planning.
Drivers on West Baton Rouge roads have a median age of 41 years, and the median household income of the neighborhoods trips originate from averages $82,950 - useful context for retail siting and customer profiling.
Trucks account for approximately 17.4% of the total traffic mix across all road types, with a significantly higher concentration of 18.9% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
