This page delivers traffic analytics for Wise County, Texas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Wise County, Texas among 465 road miles divided in 7,248 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 339 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,324
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,918
Our data indicates an estimated average traffic volume of 5,324 vehicles per day in Wise County, Texas that results in 2,882,592 vehicle-miles traveled per day (≈1.1 billion per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 35.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Texas state averages: Wise sees 23% lower average daily traffic volume than the state average (5,324 vehicles per day against 6,895), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 2,882,592 vehicle-miles traveled per day (≈1.1 billion per year), about 0.4% of Texas's statewide total. At 35.0 minutes, the average travel time is 7% higher than the state level. The congestion ratio of 13.3% is 18% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 80% of counties in Texas see less traffic than Wise's 5,324 vehicles per day. On travel time, Wise runs longer than 54% of counties in Texas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,851
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
45.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
22.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,325
A significant volume of traffic in Wise County, Texas utilizes the highway network. The average highway carries 9,851 vehicles per day, 113% more than the average non-highway road in the same area, which carries 4,632 vehicles per day. That average covers 149 highway road miles divided in 961 segments (average segment length 816 ft), together carrying 1,719,511 vehicle-miles traveled per day (≈628 million per year). That is more highway travel volume than 83% of counties in Texas. Trucks constitute 15.0% of highway traffic.
Analytical insight
At 15.0%, highway truck share is 9% higher than the state average, marking Wise as a significant freight corridor - underscoring the importance of highway access for logistics operators. By truck concentration, highways here outrank 48% of counties in Texas. By raw truck volume, Wise carries more highway trucks than 63% of counties in Texas.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,632
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$94,472
The non-highway road network in Wise County, Texas supports a substantial volume of traffic. The average non-highway road carries 4,632 vehicles per day, 53% less than the average highway in the same area, which carries 9,851 vehicles per day. That average covers 316 non-highway road miles divided in 6,287 segments (average segment length 266 ft), together carrying 1,163,081 vehicle-miles traveled per day (≈425 million per year). Trucks constitute 8.0% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 47% lower than the highway network. The non-highway congestion ratio of 11.9% is 25% lower than the state level, suggesting more efficient local mobility than the state average. 54% of counties in Texas see shorter overall travel times than Wise. Wise's average driver income exceeds 92% of counties in Texas. 51% of counties in Texas have a younger driver population than Wise.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 69% higher than the daily average.
Weekend traffic:
Weekend volumes run about 29% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +9% versus the annual average.
Lowest month:
February is the quietest month, with volumes -21% versus the annual average.
Analytical insight
In Wise County, Texas, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Wise
Texas
Average
Difference
Traffic
5,324
6,895
-22.8%
Truck % (Total Traffic)
12.1%
9.8%
+24.3%
Truck % (Highway)
15.0%
13.8%
+8.9%
Avg. Travel Time
35.0 min
32.6 min
+7.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,324 vehicles per day, providing a baseline for daily operations and site assessment.
Wise carries more traffic than 80% of counties in Texas, averaging 5,324 vehicles per day.
Approximately 25% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside Wise County, Texas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 9% higher during May–July. Volumes drop to their lowest levels in February, averaging 4,213 vehicles per day - a 21% decrease from the annual average.
Trucks account for approximately 12.1% of the total traffic mix across all road types, with a significantly higher concentration of 15.0% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 69% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
