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Traffic heat map of Wise County, Texas: 465 miles of roads shaded from blue (light) to red (heavy traffic)

Wise County, Texas Traffic Counts

TrafficZoom tracks traffic on 465 road miles in Wise County, Texas, divided into 7,248 segments averaging 339 ft. The average monitored road here carries 5,324 vehicles a day. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Wise County, Texas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day5,324
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.1%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.0 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

13.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$93,918

The average monitored road in Wise County, Texas carries 5,324 vehicles per day. Across its 465 miles of monitored roads, that adds up to 2,882,592 vehicle-miles traveled per day (≈1.1 billion per year). Trucks are 12.1% of traffic, more than the 9.8% across Texas.

Busier roads than 80% of counties in Texas

At 5,324 vehicles per day, the average monitored road in Wise carries 23% less traffic than the state average of 6,895, suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries about 0.4% of Texas's statewide total of vehicle-miles. 80% of counties in Texas see less traffic than Wise's 5,324 vehicles per day.

The average trip takes 35.0 minutes, 7% higher than the state level. 54% of counties in Texas have a shorter average travel time than Wise's 35.0 minutes.

At 18% lower than the state level, the 13.3% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wise County, Texas

Trafficvehicles per day9,851
Trucks15.0%
Average travel time45.5 min
Congestion ratio22.5%
Drivers’ average age45.5 yrs
Drivers’ average income$93,325

Highways carry more than half of all travel in Wise County, Texas (60% of vehicle-miles). The average highway carries 9,851 vehicles per day, 113% more than the average non-highway road in the same area, which carries 4,632 vehicles per day.

Highways make up 32% of the monitored road miles (149 miles, 961 segments), so they carry more than their share: 1,719,511 vehicle-miles traveled per day (≈628 million per year).

By highway travel volume, Wise outranks 83% of counties in Texas.

A typical mix of freight and passenger traffic

At 15.0%, highway truck share is 9% higher than the state average. The highway traffic mix is typical for Texas: neither freight- nor commuter-dominated.

Wise's highway truck share (15.0%) is lower than 52% of counties in Texas. Wise's highway truck count is higher than 63% of counties in Texas, at roughly 1,475 trucks per day.

non-highway traffic icon

Non-highway Traffic in Wise County, Texas

Trafficvehicles per day4,632
Trucks8.0%
Average travel time33.5 min
Congestion ratio11.9%
Drivers’ average age46.3 yrs
Drivers’ average income$94,472

Local roads carry a significant share of travel in Wise County, Texas: 40% of all vehicle-miles. The average non-highway road carries 4,632 vehicles per day.

Local roads make up 68% of the monitored road miles (316 miles in 6,287 segments) but carry less than their share of travel: 1,163,081 vehicle-miles traveled per day (≈425 million per year). Trucks make up 8.0% of non-highway traffic, about 1 in 13 vehicles.

Drivers from higher-income areas than 92% of counties in Texas

Non-highway roads carry a truck concentration that's 47% lower than the highway network.

At 25% lower than the state level, the non-highway congestion ratio of 11.9% signals easier movement on local roads.

Wise's average driver income is higher than 92% of counties in Texas. Wise's median driver age is higher than 51% of counties in Texas.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 69% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 29% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +9% versus the annual average.
Lowest month:
February is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Wise County, Texas, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +9% in high season.

Wise County vs. Texas Traffic Comparison

Of the four measures, truck share differs most: Wise County runs 24% above the Texas average. Its average daily traffic per road, by contrast, is 23% below.

MetricWise CountyTexas averageDifference
Traffic5,3246,895-22.8%
Truck % (Total Traffic)12.1%9.8%+24.3%
Truck % (Highway)15.0%13.8%+8.9%
Avg. Travel Time35.0 min32.6 min+7.4%

How Wise County compares

Wise County against nearby counties

Against the 4 nearest areas, Wise County carries 47.2% more traffic on a typical road and is 31.0% more congested; it has the second busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

Wise County and the 4 nearest county-level areas by centroid distance, with the Texas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wise County5,32412.1%2,882,59235.0 min13.3%
Montague County, Texas1,86918.6%825,17034.0 min6.5%
Jack County, Texas1,78012.2%313,75835.5 min6.1%
Cooke County, Texas3,50820.0%1,990,15032.7 min12.3%
Denton County, Texas7,3057.3%17,472,62731.2 min15.9%
Texas average6,8959.8%N/A32.6 min16.4%

Wise County ranked within Texas

Average driver income places Wise County #22 of 254 in Texas - the top quarter of the state.

Wise County ranked among 254 county-level areas in Texas (1 = highest); measures without data in every county rank a smaller field, down to 227.
MeasureWise CountyTexas rank
Traffic volume (AADT)5,324#51 of 254
Highway vehicle-miles per day1,719,511#39 of 227
Truck share on highways15.0%#119 of 227
Highway trucks per day1,475#85 of 227
Average travel time35.0 min#118 of 254
Average driver income$93,918#22 of 254
Average driver age45.9 yrs#125 of 254

Busiest roads in Wise County, Texas

The top three roads on this list in Wise County average 33,279 vehicles a day, 6.3 times the county average of 5,324 across all its monitored roads.

US 81 tops the list with 42,809 vehicles a day, 7,237 of them trucks (16.9%). It tops the truck ranking too, with the most trucks on the list.

Trips using US 380 are long: a median of 48.5 minutes against 35.0 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1US 81Motorway · 42,809vehicles7,237trucks · 16.9%
Road class
Motorway
Congestion ratio
47.0%
Median trip time
43.7 min
Drivers’ median age
43.9 yrs
Drivers’ average income
$101,077

Travel on US 81's busiest stretch runs 47% over free-flow time, against 13% across the county, so expect slower peak hours.

2US 287Trunk road · 34,668vehicles4,606trucks · 13.3%
Road class
Trunk road
Congestion ratio
39.1%
Median trip time
42.4 min
Drivers’ median age
43.0 yrs
Drivers’ average income
$106,001

US 287 is one of the more congested roads here: trips take 39% longer than at free-flow speed, against 13% county-wide.

3State Highway 114Trunk road · 22,359vehicles2,205trucks · 9.9%
Road class
Trunk road
Congestion ratio
24.6%
Median trip time
38.8 min
Drivers’ median age
44.7 yrs
Drivers’ average income
$110,854

The busiest stretch of State Highway 114 carries 4.2 times the county average; trucks are 9.9% of it, below the county-wide 12.1%.

4US 380Trunk road · 18,764vehicles2,748trucks · 14.7%
Road class
Trunk road
Congestion ratio
18.8%
Median trip time
48.5 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$97,254

On its busiest stretch, US 380 carries 3.5 times the county average; trucks are 14.7% of it, above the county-wide 12.1%.

5Rock Island AvenuePrimary road · 12,994vehicles923trucks · 7.1%
Road class
Primary road
Congestion ratio
33.5%
Median trip time
33.3 min
Drivers’ median age
45.5 yrs
Drivers’ average income
$96,128

Rock Island Avenue peaks at 12,994 vehicles a day, 2.4 times the county average; trucks are 7.1% of it, below the county-wide 12.1%.

Ranked by trucks per day

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1US 81Motorway · #1 by traffic42,809vehicles7,237trucks · 16.9%
2US 287Trunk road · #2 by traffic34,668vehicles4,606trucks · 13.3%
3US 380Trunk road · #4 by traffic18,764vehicles2,748trucks · 14.7%
4State Highway 114Trunk road · #3 by traffic22,359vehicles2,205trucks · 9.9%
5TX 114Trunk road · 11,512vehicles1,189trucks · 10.3%
Road class
Trunk road
Congestion ratio
18.5%
Median trip time
46.5 min
Drivers’ median age
44.6 yrs
Drivers’ average income
$115,663

Drivers on TX 114 are on long journeys, a median 46.5 minutes against 35.0 county-wide: a through route more than a local street.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WiseDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wise County

The same traffic breakdown for the areas closest to Wise County, Texas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.