Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Branch County, Michigan: 305 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 69 and Chicago Street

Branch County, Michigan Traffic Counts

TrafficZoom tracks traffic on 305 road miles in Branch County, Michigan, divided into 1,816 segments averaging 886 ft. Its highways carry one of the top 5 truck shares of any county in Michigan. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Branch County, Michigan

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,318
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.9%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$65,310

A typical monitored road in Branch County, Michigan sees 3,318 vehicles per day, while its 305 miles of monitored roads together handle 1,009,262 vehicle-miles traveled per day (≈368 million per year). Freight weighs heavily here: trucks are 12.3% of traffic, against 7.7% across Michigan.

Traffic 57% below the Michigan average

At 3,318 vehicles per day, the average monitored road in Branch carries 57% less traffic than the state average of 7,697, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.5% of Michigan's statewide total. By volume, Branch's 3,318 vehicles per day trails 65% of counties in Michigan.

Journey times here (34.1 minutes on average) closely track the state level. Its average travel time of 34.1 minutes is longer than 62% of counties in Michigan.

Congestion runs 35% lower than the state level, at a ratio of 11.9%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Branch County, Michigan

Trafficvehicles per day9,469
Trucks20.0%
Average travel time58.5 min
Congestion ratio24.4%
Drivers’ average age50.0 yrs
Drivers’ average income$68,717

Highways carry about half of all travel in Branch County, Michigan, 45% of vehicle-miles. The average highway carries 9,469 vehicles per day, 202% more than the average non-highway road in the same area, which carries 3,140 vehicles per day.

Yet highways are only 15% of the road network, 44 miles in 51 segments, so each mile of them is 3.1 times as busy as the average road mile.

Higher highway truck share than 95% of counties in Michigan

The concentration of trucks on highways (20.0%) is 67% higher than the state average for similar road classifications. That marks Branch as a major freight corridor, where highway access is what logistics operators compete on.

Branch's highway truck share (20.0%) is higher than 95% of counties in Michigan. By raw truck volume, Branch carries more highway trucks than 77% of counties in Michigan.

non-highway traffic icon

Non-highway Traffic in Branch County, Michigan

Trafficvehicles per day3,140
Trucks5.9%
Average travel time33.4 min
Congestion ratio11.6%
Drivers’ average age49.7 yrs
Drivers’ average income$64,533

Local roads carry about half of all travel in Branch County, Michigan, 55% of vehicle-miles. On the average non-highway road, that comes to 3,140 vehicles per day.

Local roads make up 85% of the monitored road miles (260 miles in 1,765 segments) but carry less than their share of travel: 551,904 vehicle-miles traveled per day (≈201 million per year). Trucks make up 5.9% of non-highway traffic, about 1 in 17 vehicles.

Local congestion 37% below the Michigan average

Compared to highways, non-highway routes see 70% fewer trucks by share.

At 37% lower than the state level, the non-highway congestion ratio of 11.6% signals easier movement on local roads.

Branch's average driver income is lower than 51% of counties in Michigan. The driver population here skews younger than 57% of counties in Michigan.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 12:00 PM to 6:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 5% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +12% versus the annual average.
Lowest month:
January is the quietest month, with volumes -17% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Branch County, Michigan, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +12% in high season.

Branch County vs. Michigan Traffic Comparison

The highway truck share sets Branch County apart: 67% above the Michigan average. Its truck share is also 60% above.

MetricBranch CountyMichigan averageDifference
Traffic3,3187,697-56.9%
Truck % (Total Traffic)12.3%7.7%+60.1%
Truck % (Highway)20.0%12.0%+67.4%
Avg. Travel Time34.1 min33.6 min+1.6%

How Branch County compares

Branch County against nearby counties

Nothing in this table sets Branch County sharply apart from the 4 areas nearest to it, though it has the fourth busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Branch County and the 4 nearest county-level areas by centroid distance, with the Michigan average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Branch County3,31812.3%1,009,26234.1 min11.9%
Steuben County, Indiana3,60020.7%1,616,61134.9 min12.0%
Calhoun County, Michigan5,36614.1%3,488,15935.3 min15.9%
Hillsdale County, Michigan3,1376.5%866,83033.5 min10.0%
St. Joseph County, Michigan3,4797.5%1,323,92436.2 min10.8%
Michigan average7,6977.7%N/A33.6 min18.5%

Branch County ranked within Michigan

Branch County sits in the top quarter of the Michigan field on truck share on highways, at #5 of 74.

Branch County ranked among 83 county-level areas in Michigan (1 = highest); measures without data in every county rank a smaller field, down to 74.
MeasureBranch CountyMichigan rank
Traffic volume (AADT)3,318#54 of 83
Highway vehicle-miles per day457,358#44 of 74
Truck share on highways20.0%#5 of 74
Highway trucks per day1,896#18 of 74
Average travel time34.1 min#32 of 83
Average driver income$65,310#43 of 83
Average driver age49.7 yrs#48 of 83

Busiest roads in Branch County, Michigan

On their busiest stretches, the three busiest roads in Branch County carry 17,062 vehicles a day on average, 5.1 times the typical road in the county (3,318).

I 69 leads with 20,535 vehicles a day, 4,110 of them trucks (20.0%). It also carries the most trucks.

I 69 carries longer journeys than most roads here, with a median trip of 58.5 minutes against 34.1 county-wide.

Chicago Street is busy with cars rather than freight: only 3.8% of its traffic is trucks, against 12.3% county-wide.

Freight stands out on I 69: trucks are 20.0% of the traffic there, against 12.3% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 69Motorway · 20,535vehicles4,110trucks · 20.0%
Road class
Motorway
Congestion ratio
24.4%
Median trip time
58.5 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$68,717

I 69 is a trunk route for the county, carrying 6.2 times the county average on its busiest stretch; trucks are 20.0% of it, above the county-wide 12.3%.

2Chicago StreetPrimary road · 18,383vehicles704trucks · 3.8%
Road class
Primary road
Congestion ratio
25.3%
Median trip time
32.8 min
Drivers’ median age
49.9 yrs
Drivers’ average income
$62,696

Travel on Chicago Street's busiest stretch runs 25% over free-flow time, against 12% across the county, so expect slower peak hours.

3Chicago RoadPrimary road · 12,268vehicles599trucks · 4.9%
Road class
Primary road
Congestion ratio
31.0%
Median trip time
34.1 min
Drivers’ median age
49.8 yrs
Drivers’ average income
$65,733

Chicago Road is one of the more congested roads here: trips take 31% longer than at free-flow speed, against 12% county-wide.

4Clay StreetPrimary road · 7,138vehicles559trucks · 7.8%
Road class
Primary road
Congestion ratio
16.5%
Median trip time
41.2 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$59,837

The busiest stretch of Clay Street carries 2.2 times the county average; trucks are 7.8% of it, below the county-wide 12.3%.

5Marshall StreetSecondary road · 5,724vehicles178trucks · 3.1%
Road class
Secondary road
Congestion ratio
14.9%
Median trip time
33.5 min
Drivers’ median age
49.7 yrs
Drivers’ average income
$61,765

Marshall Street peaks at 5,724 vehicles a day, 73% more than the county average; trucks are 3.1% of it, below the county-wide 12.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 69Motorway · #1 by traffic20,535vehicles4,110trucks · 20.0%
2Chicago StreetPrimary road · #2 by traffic18,383vehicles704trucks · 3.8%
3Chicago RoadPrimary road · #3 by traffic12,268vehicles599trucks · 4.9%
4Clay StreetPrimary road · #4 by traffic7,138vehicles559trucks · 7.8%
5Athens RoadPrimary road · 5,645vehicles442trucks · 7.8%
Road class
Primary road
Congestion ratio
13.1%
Median trip time
32.6 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$63,138

Athens Road carries 70% more than the county average at its busiest, 442 of them trucks (7.8%, below the county-wide 12.3%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BranchDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Branch County

The same traffic breakdown for the areas closest to Branch County, Michigan.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.