
Total Traffic Volume & Performance in Branch County, Michigan
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day3,318 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 12.3% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 34.1 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 11.9% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 49.7 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $65,310 |
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A typical monitored road in Branch County, Michigan sees 3,318 vehicles per day, while its 305 miles of monitored roads together handle 1,009,262 vehicle-miles traveled per day (≈368 million per year). Freight weighs heavily here: trucks are 12.3% of traffic, against 7.7% across Michigan.
Traffic 57% below the Michigan average
At 3,318 vehicles per day, the average monitored road in Branch carries 57% less traffic than the state average of 7,697, suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.5% of Michigan's statewide total. By volume, Branch's 3,318 vehicles per day trails 65% of counties in Michigan.
Journey times here (34.1 minutes on average) closely track the state level. Its average travel time of 34.1 minutes is longer than 62% of counties in Michigan.
Congestion runs 35% lower than the state level, at a ratio of 11.9%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Branch County, Michigan
| Traffic | vehicles per day9,469 |
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| Trucks | 20.0% |
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| Average travel time | 58.5 min |
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| Congestion ratio | 24.4% |
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| Drivers’ average age | 50.0 yrs |
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| Drivers’ average income | $68,717 |
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Highways carry about half of all travel in Branch County, Michigan, 45% of vehicle-miles. The average highway carries 9,469 vehicles per day, 202% more than the average non-highway road in the same area, which carries 3,140 vehicles per day.
Yet highways are only 15% of the road network, 44 miles in 51 segments, so each mile of them is 3.1 times as busy as the average road mile.
Higher highway truck share than 95% of counties in Michigan
The concentration of trucks on highways (20.0%) is 67% higher than the state average for similar road classifications. That marks Branch as a major freight corridor, where highway access is what logistics operators compete on.
Branch's highway truck share (20.0%) is higher than 95% of counties in Michigan. By raw truck volume, Branch carries more highway trucks than 77% of counties in Michigan.

Non-highway Traffic in Branch County, Michigan
| Traffic | vehicles per day3,140 |
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| Trucks | 5.9% |
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| Average travel time | 33.4 min |
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| Congestion ratio | 11.6% |
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| Drivers’ average age | 49.7 yrs |
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| Drivers’ average income | $64,533 |
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Local roads carry about half of all travel in Branch County, Michigan, 55% of vehicle-miles. On the average non-highway road, that comes to 3,140 vehicles per day.
Local roads make up 85% of the monitored road miles (260 miles in 1,765 segments) but carry less than their share of travel: 551,904 vehicle-miles traveled per day (≈201 million per year). Trucks make up 5.9% of non-highway traffic, about 1 in 17 vehicles.
Local congestion 37% below the Michigan average
Compared to highways, non-highway routes see 70% fewer trucks by share.
At 37% lower than the state level, the non-highway congestion ratio of 11.6% signals easier movement on local roads.
Branch's average driver income is lower than 51% of counties in Michigan. The driver population here skews younger than 57% of counties in Michigan.