This page delivers traffic analytics for Horry County, South Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Horry County, South Carolina among 1,246 road miles divided in 17,340 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 380 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
8,576
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
23.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,022
Our data indicates an estimated average traffic volume of 8,576 vehicles per day in Horry County, South Carolina that results in 9,928,206 vehicle-miles traveled per day (≈3.6 billion per year). The traffic stream is comprised of an average of 1 truck for every 19 vehicles. Typical time spent behind the wheel per trip is 33.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the South Carolina state averages: At 8,576 vehicles per day, the average monitored road in Horry carries 22% more traffic than the state average of 7,040 vehicles per day - a critical factor for logistics and site planning. Network-wide, Horry accounts for about 6.8% of South Carolina's statewide total, at 9,928,206 vehicle-miles traveled per day (≈3.6 billion per year). Journey times here (33.3 minutes on average) closely track the state level. Congestion runs 29% higher than the state level, at a ratio of 23.4% - more pronounced congestion - crucial for traffic control improvement and logistics planning. 84% of counties in South Carolina see less traffic than Horry's 8,576 vehicles per day. Its average travel time of 33.3 minutes is longer than 42% of counties in South Carolina.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
17,492
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
37.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,165
A significant volume of traffic in Horry County, South Carolina utilizes the highway network. The average highway carries 17,492 vehicles per day, 149% more than the average non-highway road in the same area, which carries 7,024 vehicles per day. That average covers 345 highway road miles divided in 2,572 segments (average segment length 708 ft), together carrying 5,095,446 vehicle-miles traveled per day (≈1.9 billion per year). No more than 2 other counties in South Carolina move more traffic on their highways. Trucks constitute 5.9% of highway traffic.
Analytical insight
The concentration of trucks on highways (5.9%) is 57% lower than the state average for similar road classifications. This indicates Horry serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. At 5.9%, Horry's highway truck concentration is the lowest in South Carolina. 26% of counties in South Carolina see fewer highway trucks per day than Horry's roughly 1,037.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,024
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,971
The non-highway road network in Horry County, South Carolina supports a substantial volume of traffic. The average non-highway road carries 7,024 vehicles per day, 60% less than the average highway in the same area, which carries 17,492 vehicles per day. That average covers 901 non-highway road miles divided in 14,768 segments (average segment length 322 ft), together carrying 4,832,760 vehicle-miles traveled per day (≈1.8 billion per year). Trucks constitute 4.6% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 23% fewer trucks by share. The non-highway congestion ratio of 20.9% is 24% higher than the state level, suggesting slower local mobility than the state average. 42% of counties in South Carolina see shorter overall travel times than Horry. Trip origins here have higher average income than 58% of counties in South Carolina. Horry's median driver age is higher than 96% of counties in South Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 67% higher than the daily average.
Weekend traffic:
Weekend volumes run about 10% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +12% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average.
Analytical insight
In Horry County, South Carolina, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +12% in high season.
Traffic Flow Profile Comparison
Metric
Horry
South Carolina
Average
Difference
Traffic
8,576
7,040
+21.8%
Truck % (Total Traffic)
5.3%
9.5%
-44.4%
Truck % (Highway)
5.9%
13.7%
-56.7%
Avg. Travel Time
33.3 min
33.3 min
+0.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 8,576 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Horry has the lowest highway truck share of any county in South Carolina, at 5.9%.
The average travel time for drivers is 33.3 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 12% higher during June–August. Volumes drop to their lowest levels in January, averaging 7,190 vehicles per day - a 16% decrease from the annual average.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 67% above the daily average.
Drivers on Horry roads have a median age of 53 years, and the median household income of the neighborhoods trips originate from averages $66,022 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
