This page delivers traffic analytics for Madison County, Arkansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, Arkansas among 203 road miles divided in 1,728 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 619 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,394
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$63,814
Our data indicates an estimated average traffic volume of 2,394 vehicles per day in Madison County, Arkansas that results in 485,764 vehicle-miles traveled per day (≈177 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 36.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Arkansas state averages: At 2,394 vehicles per day, the average monitored road in Madison carries 51% less traffic than the state average of 4,932 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 485,764 vehicle-miles traveled per day (≈177 million per year), roughly 0.5% of Arkansas's statewide total. The average trip takes 36.0 minutes, 14% higher than the state level. At 39% lower than the state level, the 7.8% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Madison carries more traffic than 39% of counties in Arkansas. Its average travel time of 36.0 minutes is longer than 77% of counties in Arkansas.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,104
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
51.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,215
A significant volume of traffic in Madison County, Arkansas utilizes the highway network. The average highway carries 8,104 vehicles per day, 440% more than the average non-highway road in the same area, which carries 1,500 vehicles per day. That average covers 35 highway road miles divided in 234 segments (average segment length 788 ft), together carrying 263,379 vehicle-miles traveled per day (≈96.1 million per year). Trucks constitute 11.1% of highway traffic.
Analytical insight
The concentration of trucks on highways (11.1%) is 35% lower than the state average for similar road classifications. This indicates Madison serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 19% of counties in Arkansas see a lower highway truck share than Madison's 11.1%. Madison's highway truck count is higher than 46% of counties in Arkansas, at roughly 899 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,500
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$62,547
The non-highway road network in Madison County, Arkansas supports a substantial volume of traffic. The average non-highway road carries 1,500 vehicles per day, 81% less than the average highway in the same area, which carries 8,104 vehicles per day. That average covers 168 non-highway road miles divided in 1,494 segments (average segment length 593 ft), together carrying 222,385 vehicle-miles traveled per day (≈81.2 million per year). Trucks constitute 8.2% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 26% fewer trucks by share. At 50% lower than the state level, the non-highway congestion ratio of 6.2% signals easier movement on local roads. 77% of counties in Arkansas see shorter overall travel times than Madison. Trip origins here have higher average income than 86% of counties in Arkansas. Madison's median driver age is higher than 7% of counties in Arkansas.
Time-of-Day & Seasonal Patterns
Analytical insight
In Madison County, Arkansas, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Madison
Arkansas
Average
Difference
Traffic
2,394
4,932
-51.5%
Truck % (Total Traffic)
9.8%
11.6%
-15.8%
Truck % (Highway)
11.1%
17.1%
-35.1%
Avg. Travel Time
36.0 min
31.6 min
+13.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,394 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Madison skews older than 7% of counties in Arkansas.
The average travel time for drivers is 36.0 minutes, offering a standard metric for commute and delivery route planning.
Approximately 30% of highway traffic and 11% of non-highway traffic consists of vehicles whose trip originates outside Madison County, Arkansas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Madison roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $63,814 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 77% above the daily average.
Trucks account for approximately 9.8% of the total traffic mix across all road types, with a significantly higher concentration of 11.1% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
