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Traffic heat map of Madison County, Arkansas: 203 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 412 and Parrott Drive

Madison County, Arkansas Traffic Counts

How busy are the roads of Madison County, Arkansas? We measure 203 road miles, divided into 1,728 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, US 412, carries 10,770 vehicles a day, 4.5 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Madison County, Arkansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,394
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.0 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

44.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,814

A typical monitored road in Madison County, Arkansas sees 2,394 vehicles per day, while its 203 miles of monitored roads together handle 485,764 vehicle-miles traveled per day (≈177 million per year). About 1 in 10 vehicles is a truck, fewer than the 1 in 9 across Arkansas.

Longer trips than 77% of counties in Arkansas

Madison's average daily traffic volume is 51% lower than the state average - 2,394 vehicles per day against 4,932 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Madison accounts for about 0.5% of Arkansas's statewide total of vehicle-miles. Madison carries less traffic than 61% of counties in Arkansas.

The average trip takes 36.0 minutes, 14% higher than the state level. 77% of counties in Arkansas have a shorter average travel time than Madison's 36.0 minutes.

At 39% lower than the state level, the 7.8% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Madison County, Arkansas

Trafficvehicles per day8,104
Trucks11.1%
Average travel time51.9 min
Congestion ratio17.9%
Drivers’ average age44.4 yrs
Drivers’ average income$65,215

Travel in Madison County, Arkansas splits roughly evenly, with about half of it (54% of vehicle-miles) on highways. The average highway carries 8,104 vehicles per day, 440% more than the average non-highway road in the same area, which carries 1,500 vehicles per day.

Yet highways are only 17% of the road network, 35 miles in 234 segments, so each mile of them is 3.1 times as busy as the average road mile.

Lower highway truck share than 81% of counties in Arkansas

Highway truck concentration here runs 35% lower than the state average, at 11.1%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

81% of counties in Arkansas see a higher highway truck share than Madison's 11.1%. By raw truck volume, Madison carries fewer highway trucks than 54% of counties in Arkansas.

non-highway traffic icon

Non-highway Traffic in Madison County, Arkansas

Trafficvehicles per day1,500
Trucks8.2%
Average travel time33.5 min
Congestion ratio6.2%
Drivers’ average age45.5 yrs
Drivers’ average income$62,547

Travel in Madison County, Arkansas splits roughly evenly, with about half of it (46% of vehicle-miles) on local roads. On the average non-highway road, that comes to 1,500 vehicles per day.

Spread over 168 miles and 1,494 segments, 83% of the road network, local roads carry a lighter load per mile: 222,385 vehicle-miles traveled per day (≈81.2 million per year). The truck share on non-highway roads is 8.2%.

Younger drivers than 93% of counties in Arkansas

The concentration of trucks on non-highway roads is 26% lower than on highways.

Non-highway congestion (6.2%) runs 50% lower than the state average, pointing to smoother local traffic flow.

Madison's average driver income is higher than 86% of counties in Arkansas. The driver population here skews younger than 93% of counties in Arkansas.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Madison County, Arkansas, the peak hour concentrates about 7% of the day's traffic.

Madison County vs. Arkansas Traffic Comparison

The average daily traffic per road sets Madison County apart: 51% below the Arkansas average. Its highway truck share is also 35% below.

MetricMadison CountyArkansas averageDifference
Traffic2,3944,932-51.5%
Truck % (Total Traffic)9.8%11.6%-15.8%
Truck % (Highway)11.1%17.1%-35.1%
Avg. Travel Time36.0 min31.6 min+13.6%

How Madison County compares

Madison County against nearby counties

Set against the average of the 4 areas nearest to it, Madison County moves 15.0% of the total daily travel and carries 54.0% less traffic on a typical road; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Madison County and the 4 nearest county-level areas by centroid distance, with the Arkansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Madison County2,3949.8%485,76436.0 min7.8%
Carroll County, Arkansas3,1359.4%592,09238.1 min9.5%
Newton County, Arkansas1,2319.2%175,75335.9 min5.4%
Washington County, Arkansas8,6337.7%5,747,63132.7 min19.5%
Benton County, Arkansas7,8316.4%6,428,25933.5 min18.1%
Arkansas average4,93211.6%N/A31.6 min12.8%

Madison County ranked within Arkansas

Average driver age places Madison County #70 of 75 in Arkansas - the bottom quarter of the state.

Madison County ranked among 75 county-level areas in Arkansas (1 = highest); measures without data in every county rank a smaller field, down to 64.
MeasureMadison CountyArkansas rank
Traffic volume (AADT)2,394#46 of 75
Highway vehicle-miles per day263,379#38 of 64
Truck share on highways11.1%#52 of 64
Highway trucks per day899#35 of 64
Average travel time36.0 min#18 of 75
Average driver income$63,814#11 of 75
Average driver age44.6 yrs#70 of 75

The two ends of this table sit far apart: #11 of 75 on average driver income, against #70 of 75 on average driver age.

Busiest roads in Madison County, Arkansas

The three busiest roads in Madison County average 7,864 vehicles a day, 3.3 times the county average of 2,394 across all its monitored roads.

US 412 leads with 10,770 vehicles a day, 1,194 of them trucks (11.1%). It tops the truck ranking too, with the most trucks.

US 412 carries longer journeys than most roads here, with a median trip of 51.9 minutes against 36.0 county-wide.

US 412B is busy with cars rather than freight: only 4.3% of its traffic is trucks, against 9.8% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 412Trunk road · 10,770vehicles1,194trucks · 11.1%
Road class
Trunk road
Congestion ratio
17.9%
Median trip time
51.9 min
Drivers’ median age
44.4 yrs
Drivers’ average income
$65,215

US 412 is one of the more congested roads here: trips take 18% longer than at free-flow speed, against 8% county-wide.

2Parrott DrivePrimary road · 8,088vehicles467trucks · 5.8%
Road class
Primary road
Median trip time
30.1 min
Drivers’ median age
40.9 yrs
Drivers’ average income
$61,601

On its busiest stretch, Parrott Drive carries 3.4 times the county average; trucks are 5.8% of it, below the county-wide 9.8%.

3US 412BSecondary road · 4,735vehicles204trucks · 4.3%
Road class
Secondary road
Congestion ratio
12.6%
Median trip time
29.8 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$61,401

US 412B peaks at 4,735 vehicles a day, 2.0 times the county average; trucks are 4.3% of it, below the county-wide 9.8%.

4Main StreetPrimary road · 4,516vehicles291trucks · 6.4%
Road class
Primary road
Congestion ratio
13.4%
Median trip time
30.5 min
Drivers’ median age
41.1 yrs
Drivers’ average income
$61,444

Main Street carries 89% more than the county average on its busiest stretch, where the median trip lasts 30.5 minutes.

5Harris StreetPrimary road · 4,502vehicles331trucks · 7.4%
Road class
Primary road
Congestion ratio
6.5%
Median trip time
33.5 min
Drivers’ median age
49.8 yrs
Drivers’ average income
$63,142

At 88% more than the county average, Harris Street draws drivers from neighborhoods averaging $63,142 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 412Trunk road · #1 by traffic10,770vehicles1,194trucks · 11.1%
2Parrott DrivePrimary road · #2 by traffic8,088vehicles467trucks · 5.8%
3AR 45Secondary road · 4,182vehicles347trucks · 8.3%
Road class
Secondary road
Congestion ratio
9.3%
Median trip time
44.6 min
Drivers’ median age
40.0 yrs
Drivers’ average income
$71,935

AR 45 is busy by local standards, at 75% more than the county average on its busiest stretch; trucks are 8.3% of it, below the county-wide 9.8%.

4Harris StreetPrimary road · #5 by traffic4,502vehicles331trucks · 7.4%
5Main StreetPrimary road · #4 by traffic4,516vehicles291trucks · 6.4%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MadisonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Madison County

The same traffic breakdown for the areas closest to Madison County, Arkansas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.