This page delivers traffic analytics for Madison County, Mississippi. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, Mississippi among 470 road miles divided in 4,382 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 566 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
7,174
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
27.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
18.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$100,541
Our data indicates an estimated average traffic volume of 7,174 vehicles per day in Madison County, Mississippi that results in 3,017,055 vehicle-miles traveled per day (≈1.1 billion per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 27.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Mississippi state averages: Madison sees 35% higher average daily traffic volume than the state average (7,174 vehicles per day against 5,319), suggesting more demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 3,017,055 vehicle-miles traveled per day (≈1.1 billion per year), about 3.0% of Mississippi's statewide total. Journey times run 11% lower than the state level, at 27.4 minutes on average. At 19% higher than the state level, the 18.1% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning. By volume, Madison's 7,174 vehicles per day outpaces 94% of counties in Mississippi. 1% of counties in Mississippi have a shorter average travel time than Madison's 27.4 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
16,854
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
34.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,468
A significant volume of traffic in Madison County, Mississippi utilizes the highway network. The average highway carries 16,854 vehicles per day, 150% more than the average non-highway road in the same area, which carries 6,748 vehicles per day. That average covers 73 highway road miles divided in 185 segments (average segment length 2,074 ft), together carrying 1,248,598 vehicle-miles traveled per day (≈456 million per year). 87% of counties in Mississippi move less traffic on their highways. Trucks constitute 14.3% of highway traffic.
Analytical insight
Highway truck concentration here runs 10% lower than the state average, at 14.3% - positioning Madison as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 46% of counties in Mississippi see a lower highway truck share than Madison's 14.3%. 90% of counties in Mississippi see fewer highway trucks per day than Madison's roughly 2,410.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,748
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
27.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$105,036
The non-highway road network in Madison County, Mississippi supports a substantial volume of traffic. The average non-highway road carries 6,748 vehicles per day, 60% less than the average highway in the same area, which carries 16,854 vehicles per day. That average covers 397 non-highway road miles divided in 4,197 segments (average segment length 500 ft), together carrying 1,768,457 vehicle-miles traveled per day (≈645 million per year). Trucks constitute 5.2% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 64% fewer trucks by share. Non-highway congestion (17.4%) runs 16% higher than the state average, pointing to slower local traffic flow. Overall, average travel time here is longer than 1% of counties in Mississippi. At $100,541, the average driver income for trips originating here is the highest in Mississippi. Madison's median driver age is higher than 26% of counties in Mississippi.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 78% higher than the daily average.
Weekend traffic:
Weekend volumes run about 18% below weekday levels.
Seasonal Fluctuation
Busy season:
October–December is the high season, with volumes +2% versus the annual average.
Lowest month:
January is the quietest month, with volumes -8% versus the annual average.
Analytical insight
In Madison County, Mississippi, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +2% in high season.
Traffic Flow Profile Comparison
Metric
Madison
Mississippi
Average
Difference
Traffic
7,174
5,319
+34.9%
Truck % (Total Traffic)
8.9%
11.1%
-19.3%
Truck % (Highway)
14.3%
15.9%
-10.0%
Avg. Travel Time
27.4 min
30.7 min
-10.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 7,174 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Madison has the highest average driver income of any county in Mississippi, at $100,541.
Drivers on Madison roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $100,541 - useful context for retail siting and customer profiling.
Approximately 45% of highway traffic and 17% of non-highway traffic consists of vehicles whose trip originates outside Madison County, Mississippi. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 78% above the daily average.
The average travel time for drivers is 27.4 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
