
Total Traffic Volume & Performance in Rankin County, Mississippi
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day8,104 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 9.8% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 30.6 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 18.6% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 45.3 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $79,440 |
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The average monitored road in Rankin County, Mississippi carries 8,104 vehicles per day. Across its 513 miles of monitored roads, that adds up to 4,490,259 vehicle-miles traveled per day (≈1.6 billion per year). About 1 in 10 vehicles is a truck, in line with Mississippi (11.1%).
Busier roads than 95% of counties in Mississippi
At 8,104 vehicles per day, the average monitored road in Rankin carries 52% more traffic than the state average of 5,319, suggesting more demand on each road - prime passing trade for storefronts, with more competition for road space. Network-wide, Rankin accounts for about 4.5% of Mississippi's statewide total of vehicle-miles. By volume, Rankin's 8,104 vehicles per day outpaces 95% of counties in Mississippi.
Journey times here (30.6 minutes on average) closely track the state level. On travel time, Rankin runs shorter than 61% of counties in Mississippi.
At 23% higher than the state level, the 18.6% congestion ratio signals more pronounced congestion - relevant for traffic control and delivery planning.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Rankin County, Mississippi
| Traffic | vehicles per day17,082 |
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| Trucks | 13.8% |
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| Average travel time | 33.3 min |
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| Congestion ratio | 38.5% |
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| Drivers’ average age | 45.2 yrs |
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| Drivers’ average income | $76,887 |
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Travel in Rankin County, Mississippi splits roughly evenly, with about half of it (55% of vehicle-miles) on highways. The average highway carries 17,082 vehicles per day, 147% more than the average non-highway road in the same area, which carries 6,916 vehicles per day.
With 32% of the road miles (164 miles in 542 segments), highways punch above their length, carrying 2,462,437 vehicle-miles traveled per day (≈899 million per year).
By highway travel volume, that ranks Rankin in the top 5 counties in Mississippi.
More highway trucks than 87% of counties in Mississippi
The concentration of trucks on highways (13.8%) is 13% lower than the state average for similar road classifications. The highway traffic mix is typical for Mississippi: neither freight- nor commuter-dominated.
Rankin's highway truck share (13.8%) is lower than 65% of counties in Mississippi. By raw truck volume, Rankin carries more highway trucks than 87% of counties in Mississippi.

Non-highway Traffic in Rankin County, Mississippi
| Traffic | vehicles per day6,916 |
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| Trucks | 4.9% |
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| Average travel time | 30.2 min |
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| Congestion ratio | 16.0% |
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| Drivers’ average age | 45.3 yrs |
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| Drivers’ average income | $81,418 |
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Travel in Rankin County, Mississippi splits roughly evenly, with about half of it (45% of vehicle-miles) on local roads. A typical local road sees 6,916 vehicles per day.
Spread over 349 miles and 4,093 segments, 68% of the road network, local roads carry a lighter load per mile: 2,027,822 vehicle-miles traveled per day (≈740 million per year). About 1 in 21 vehicles on non-highway roads is a truck (4.9%).
Drivers from higher-income areas than 98% of counties in Mississippi
Non-highway roads carry a truck concentration that's 65% lower than the highway network.
Non-highway congestion (16.0%) runs slightly higher than the state level (7% higher).
Rankin's average driver income is higher than 98% of counties in Mississippi. Rankin's median driver age is lower than 69% of counties in Mississippi.