This page delivers traffic analytics for Rankin County, Mississippi. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rankin County, Mississippi among 513 road miles divided in 4,635 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 584 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
8,104
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
18.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,440
Our data indicates an estimated average traffic volume of 8,104 vehicles per day in Rankin County, Mississippi that results in 4,490,259 vehicle-miles traveled per day (≈1.6 billion per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 30.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Mississippi state averages: Rankin sees 52% higher average daily traffic volume than the state average (8,104 vehicles per day against 5,319), suggesting more demand on each road - a critical factor for logistics and site planning. Network-wide, Rankin accounts for about 4.5% of Mississippi's statewide total, at 4,490,259 vehicle-miles traveled per day (≈1.6 billion per year). At 30.6 minutes, the average travel time matches the state level closely. Congestion runs 23% higher than the state level, at a ratio of 18.6% - more pronounced congestion - crucial for traffic control improvement and logistics planning. 95% of counties in Mississippi see less traffic than Rankin's 8,104 vehicles per day. On travel time, Rankin runs longer than 39% of counties in Mississippi.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
17,082
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
38.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,887
A significant volume of traffic in Rankin County, Mississippi utilizes the highway network. The average highway carries 17,082 vehicles per day, 147% more than the average non-highway road in the same area, which carries 6,916 vehicles per day. That average covers 164 highway road miles divided in 542 segments (average segment length 1,594 ft), together carrying 2,462,437 vehicle-miles traveled per day (≈899 million per year). By highway travel volume, that ranks Rankin in the top 5 counties in Mississippi. Trucks constitute 13.8% of highway traffic.
Analytical insight
Highway truck concentration here runs 13% lower than the state average, at 13.8% - positioning Rankin as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 35% of counties in Mississippi see a lower highway truck share than Rankin's 13.8%. Rankin's highway truck count is higher than 87% of counties in Mississippi, at roughly 2,352 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,916
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,418
The non-highway road network in Rankin County, Mississippi supports a substantial volume of traffic. The average non-highway road carries 6,916 vehicles per day, 60% less than the average highway in the same area, which carries 17,082 vehicles per day. That average covers 349 non-highway road miles divided in 4,093 segments (average segment length 451 ft), together carrying 2,027,822 vehicle-miles traveled per day (≈740 million per year). Trucks constitute 4.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 65% lower than on highways. At 7% higher than the state level, the non-highway congestion ratio of 16.0% signals more friction on local roads. 39% of counties in Mississippi see shorter overall travel times than Rankin. 98% of counties in Mississippi see lower average driver income among trip origins than Rankin. 31% of counties in Mississippi have a younger driver population than Rankin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 83% higher than the daily average.
Weekend traffic:
Weekend volumes run about 24% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +4% versus the annual average.
Lowest month:
December is the quietest month, with volumes -6% versus the annual average.
Analytical insight
In Rankin County, Mississippi, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +4% in high season.
Traffic Flow Profile Comparison
Metric
Rankin
Mississippi
Average
Difference
Traffic
8,104
5,319
+52.4%
Truck % (Total Traffic)
9.8%
11.1%
-12.0%
Truck % (Highway)
13.8%
15.9%
-13.3%
Avg. Travel Time
30.6 min
30.7 min
-0.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 8,104 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Rankin have higher average income than 98% of counties in Mississippi.
Traffic volumes are typically 4% higher during May–July. Volumes drop to their lowest levels in December, averaging 7,605 vehicles per day - a 6% decrease from the annual average.
Approximately 30% of highway traffic and 9% of non-highway traffic consists of vehicles whose trip originates outside Rankin County, Mississippi. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 30.6 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 83% above the daily average.
Drivers on Rankin roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $79,440 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
