Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Madison County, Nebraska: 270 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Omaha Avenue and 13th Street

Madison County, Nebraska Traffic Counts

Traffic analytics for Madison County, Nebraska, calculated from real-world mobile and sensor networks on 3,081 road segments (270 road miles, about 462 ft each). Its busiest road, Omaha Avenue, carries 19,345 vehicles a day, 4.7 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Madison County, Nebraska

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,119
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

7.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$72,287

A typical monitored road in Madison County, Nebraska sees 4,119 vehicles per day, while its 270 miles of monitored roads together handle 779,414 vehicle-miles traveled per day (≈284 million per year). Trucks are a smaller part of the mix than across Nebraska: 7.2% against 11.5%.

Busier roads than 95% of counties in Nebraska

At 4,119 vehicles per day, the average road in Madison carries somewhat more traffic than the state average of 3,598 (14% more) - a factor worth weighing in site selection and logistics planning. Network-wide, Madison accounts for about 1.5% of Nebraska's statewide total of vehicle-miles. Madison carries more traffic than 95% of counties in Nebraska.

The average trip takes 32.4 minutes, on par with the state level. 83% of counties in Nebraska have a longer average travel time than Madison's 32.4 minutes.

At 58% lower than the state level, the 7.4% congestion ratio signals smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Madison County, Nebraska

Trafficvehicles per day8,884
Trucks10.3%
Average travel time35.8 min
Drivers’ average age46.6 yrs
Drivers’ average income$70,628

A significant share of driving in Madison County, Nebraska, 38% of vehicle-miles, happens on highways. The average highway carries 8,884 vehicles per day, 148% more than the average non-highway road in the same area, which carries 3,576 vehicles per day.

With 21% of the road miles (57 miles in 315 segments), highways punch above their length, carrying 294,438 vehicle-miles traveled per day (≈107 million per year).

That is more highway travel volume than 68% of counties in Nebraska.

Lower highway truck share than 90% of counties in Nebraska

Highway truck concentration here runs 41% lower than the state average, at 10.3%. Highways here carry mainly commuter and local trips, with little through freight.

90% of counties in Nebraska see a higher highway truck share than Madison's 10.3%. 63% of counties in Nebraska see fewer highway trucks per day than Madison's roughly 919.

non-highway traffic icon

Non-highway Traffic in Madison County, Nebraska

Trafficvehicles per day3,576
Trucks5.3%
Average travel time31.9 min
Congestion ratio7.4%
Drivers’ average age46.6 yrs
Drivers’ average income$73,112

Local roads carry more than half of all travel in Madison County, Nebraska (62% of vehicle-miles). A typical local road sees 3,576 vehicles per day.

Spread over 213 miles and 2,766 segments, 79% of the road network, local roads carry a lighter load per mile: 484,976 vehicle-miles traveled per day (≈177 million per year). About 1 in 19 vehicles on non-highway roads is a truck (5.3%).

Younger drivers than 88% of counties in Nebraska

Non-highway roads carry a truck concentration that's 49% lower than the highway network.

Non-highway congestion (7.4%) runs 57% lower than the state average, pointing to smoother local traffic flow.

Madison's average driver income is higher than 65% of counties in Nebraska. The driver population here skews younger than 88% of counties in Nebraska.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 68% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 17% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -19% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Madison County, Nebraska, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +9% in high season.

Madison County vs. Nebraska Traffic Comparison

The highway truck share sets Madison County apart: 41% below the Nebraska average. Its truck share is also 38% below.

MetricMadison CountyNebraska averageDifference
Traffic4,1193,598+14.5%
Truck % (Total Traffic)7.2%11.5%-37.6%
Truck % (Highway)10.3%17.6%-41.2%
Avg. Travel Time32.4 min33.0 min-2.1%

How Madison County compares

Madison County has the busiest roads among its nearby counties

Set against the average of the 4 areas nearest to it, Madison County carries 63.9% more traffic on a typical road and moves 2.0 times the total daily travel; it has the busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Madison County and the 4 nearest county-level areas by centroid distance, with the Nebraska average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Madison County4,1197.2%779,41432.4 min7.4%
Pierce County, Nebraska1,88910.1%268,84936.1 min8.7%
Stanton County, Nebraska1,9949.2%246,96533.0 minN/A
Platte County, Nebraska3,7408.3%829,94735.9 minN/A
Wayne County, Nebraska2,4277.9%212,54135.0 minN/A
Nebraska average3,59811.5%N/A33.0 min17.5%

Madison County ranked within Nebraska

Average daily traffic volume places Madison County #6 of 93 in Nebraska - the top quarter of the state.

Madison County ranked among 93 county-level areas in Nebraska (1 = highest); measures without data in every county rank a smaller field, down to 61.
MeasureMadison CountyNebraska rank
Traffic volume (AADT)4,119#6 of 93
Highway vehicle-miles per day294,438#20 of 61
Truck share on highways10.3%#55 of 61
Highway trucks per day919#23 of 61
Average travel time32.4 min#77 of 93
Average driver income$72,287#33 of 93
Average driver age46.6 yrs#82 of 93

The two ends of this table sit far apart: #6 of 93 on average daily traffic volume, against #55 of 61 on truck share on highways.

Busiest roads in Madison County, Nebraska

On their busiest stretches, the three busiest roads in Madison County carry 16,775 vehicles a day on average, 4.1 times the typical road in the county (4,119).

Omaha Avenue is the busiest road, at 19,345 vehicles a day, 1,413 of them trucks (7.3%). 13th Street carries the most trucks, 1,471 a day (9.2% of its traffic), although it ranks #2 for all traffic.

Freight stands out on US 81 and NE 81: trucks are 13.4% and 12.8% of the traffic there, against 7.2% county-wide.

The truck ranking looks different from the traffic one, sharing just 2 of its 5 roads.

Trips using US 81 are long: a median of 42.9 minutes against 32.4 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Omaha AvenueTrunk road · 19,345vehicles1,413trucks · 7.3%
Road class
Trunk road
Median trip time
35.5 min
Drivers’ median age
46.2 yrs
Drivers’ average income
$68,523

Omaha Avenue peaks at 19,345 vehicles a day, 4.7 times the county average; trucks are 7.3% of it, in line with the county-wide 7.2%.

213th StreetTrunk road · 16,052vehicles1,471trucks · 9.2%
Road class
Trunk road
Median trip time
35.5 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$68,781

13th Street carries 3.9 times the county average at its busiest, 1,471 of them trucks (9.2%, above the county-wide 7.2%).

3Benjamin AvenueSecondary road · 14,926vehicles492trucks · 3.3%
Road class
Secondary road
Median trip time
30.1 min
Drivers’ median age
46.3 yrs
Drivers’ average income
$75,526

Benjamin Avenue carries 3.6 times the county average on its busiest stretch, where the median trip lasts 30.1 minutes.

4Norfolk AvenueSecondary road · 13,663vehicles442trucks · 3.2%
Road class
Secondary road
Median trip time
35.3 min
Drivers’ median age
46.5 yrs
Drivers’ average income
$67,634

At 3.3 times the county average, Norfolk Avenue draws drivers from neighborhoods averaging $67,634 in household income.

5Victory RoadPrimary road · 10,959vehicles637trucks · 5.8%
Road class
Primary road
Median trip time
28.2 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$69,060

The busiest stretch of Victory Road carries 2.7 times the county average; trucks are 5.8% of it, below the county-wide 7.2%.

Ranked by trucks per day

Cars and light vehiclesTrucks
113th StreetTrunk road · #2 by traffic16,052vehicles1,471trucks · 9.2%
2Omaha AvenueTrunk road · #1 by traffic19,345vehicles1,413trucks · 7.3%
3US 81Trunk road · 9,547vehicles1,276trucks · 13.4%
Road class
Trunk road
Median trip time
42.9 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$76,158

On its busiest stretch, US 81 carries 2.3 times the county average; trucks are 13.4% of it, above the county-wide 7.2%.

4NE 81Trunk road · 7,769vehicles991trucks · 12.8%
Road class
Trunk road
Median trip time
41.5 min
Drivers’ median age
46.9 yrs
Drivers’ average income
$73,415

NE 81 peaks at 7,769 vehicles a day, 89% more than the county average; trucks are 12.8% of it, above the county-wide 7.2%.

5Channel RoadPrimary road · 10,536vehicles755trucks · 7.2%
Road class
Primary road
Median trip time
29.9 min
Drivers’ median age
45.3 yrs
Drivers’ average income
$69,656

Channel Road peaks at 10,536 vehicles a day, 2.6 times the county average; trucks are 7.2% of it, in line with the county-wide 7.2%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MadisonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Madison County

The same traffic breakdown for the areas closest to Madison County, Nebraska.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.