This page delivers traffic analytics for Malheur County, Oregon. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Malheur County, Oregon among 567 road miles divided in 5,875 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 510 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,590
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
19.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,094
Our data indicates an estimated average traffic volume of 2,590 vehicles per day in Malheur County, Oregon that results in 1,390,601 vehicle-miles traveled per day (≈508 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 35.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oregon state averages: Malheur sees 56% lower average daily traffic volume than the state average (2,590 vehicles per day against 5,908), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Malheur accounts for about 1.6% of Oregon's statewide total, at 1,390,601 vehicle-miles traveled per day (≈508 million per year). The average trip takes 35.8 minutes, 4% higher than the state level. At 48% lower than the state level, the 8.5% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Malheur's 2,590 vehicles per day outpaces 26% of counties in Oregon. On travel time, Malheur runs longer than 66% of counties in Oregon.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,209
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
22.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
51.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$62,899
A significant volume of traffic in Malheur County, Oregon utilizes the highway network. The average highway carries 4,209 vehicles per day, 85% more than the average non-highway road in the same area, which carries 2,270 vehicles per day. That average covers 278 highway road miles divided in 970 segments (average segment length 1,513 ft), together carrying 1,049,407 vehicle-miles traveled per day (≈383 million per year). 59% of counties in Oregon move less traffic on their highways. Trucks constitute 22.4% of highway traffic.
Analytical insight
Highway truck concentration here runs 87% higher than the state average, at 22.4% - positioning Malheur as a significant freight corridor. For logistics operators, this validates the importance of highway access. 91% of counties in Oregon see a lower highway truck share than Malheur's 22.4%. Malheur's highway truck count is higher than 34% of counties in Oregon, at roughly 945 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,270
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$53,446
The non-highway road network in Malheur County, Oregon supports a substantial volume of traffic. The average non-highway road carries 2,270 vehicles per day, 46% less than the average highway in the same area, which carries 4,209 vehicles per day. That average covers 290 non-highway road miles divided in 4,905 segments (average segment length 312 ft), together carrying 341,194 vehicle-miles traveled per day (≈125 million per year). Trucks constitute 10.4% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 54% fewer trucks by share. Non-highway congestion (8.3%) runs 49% lower than the state average, pointing to smoother local traffic flow. 66% of counties in Oregon see shorter overall travel times than Malheur. Malheur's average driver income exceeds 6% of counties in Oregon. The driver population here skews older than 34% of counties in Oregon.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 2:00 PM–6:00 PM, with volumes reaching approximately 73% higher than the daily average.
Weekend traffic:
Weekend volumes run about 6% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +22% versus the annual average.
Lowest month:
January is the quietest month, with volumes -27% versus the annual average.
Analytical insight
In Malheur County, Oregon, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +22% in high season.
Traffic Flow Profile Comparison
Metric
Malheur
Oregon
Average
Difference
Traffic
2,590
5,908
-56.2%
Truck % (Total Traffic)
19.5%
9.2%
+111.6%
Truck % (Highway)
22.4%
12.0%
+87.2%
Avg. Travel Time
35.8 min
34.3 min
+4.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,590 vehicles per day, providing a baseline for daily operations and site assessment.
Malheur carries more traffic than 26% of counties in Oregon, averaging 2,590 vehicles per day.
Trucks account for approximately 19.5% of the total traffic mix across all road types, with a significantly higher concentration of 22.4% on highways.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 2:00 PM and 6:00 PM in the evening - about 73% above the daily average.
Drivers on Malheur roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $58,094 - useful context for retail siting and customer profiling.
Approximately 11% of highway traffic and 19% of non-highway traffic consists of vehicles whose trip originates outside Malheur County, Oregon.
Traffic volumes are typically 22% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,903 vehicles per day - a 27% decrease from the annual average.
The average travel time for drivers is 35.8 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
