This page delivers traffic analytics for Preston County, West Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Preston County, West Virginia among 298 road miles divided in 2,272 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 693 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,825
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,259
Our data indicates an estimated average traffic volume of 4,825 vehicles per day in Preston County, West Virginia that results in 1,423,334 vehicle-miles traveled per day (≈520 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 33.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the West Virginia state averages: At 4,825 vehicles per day, the average monitored road in Preston carries 35% less traffic than the state average of 7,367 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,423,334 vehicle-miles traveled per day (≈520 million per year), roughly 1.9% of West Virginia's statewide total. Journey times run 7% higher than the state level, at 33.0 minutes on average. Congestion runs 48% lower than the state level, at a ratio of 11.2% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Preston's 4,825 vehicles per day outpaces 41% of counties in West Virginia. Its average travel time of 33.0 minutes is longer than 80% of counties in West Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,709
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
46.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,671
A significant volume of traffic in Preston County, West Virginia utilizes the highway network. The average highway carries 8,709 vehicles per day, 88% more than the average non-highway road in the same area, which carries 4,631 vehicles per day. That average covers 42 highway road miles divided in 108 segments (average segment length 2,049 ft), together carrying 581,334 vehicle-miles traveled per day (≈212 million per year). By highway travel volume, Preston outranks 54% of counties in West Virginia. Trucks constitute 16.8% of highway traffic.
Analytical insight
At 16.8%, highway truck share is 12% higher than the state average, marking Preston as a significant freight corridor - underscoring the importance of highway access for logistics operators. Preston's highway truck share (16.8%) is higher than 72% of counties in West Virginia. 72% of counties in West Virginia see fewer highway trucks per day than Preston's roughly 1,467.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,631
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,497
The non-highway road network in Preston County, West Virginia supports a substantial volume of traffic. The average non-highway road carries 4,631 vehicles per day, 47% less than the average highway in the same area, which carries 8,709 vehicles per day. That average covers 256 non-highway road miles divided in 2,164 segments (average segment length 625 ft), together carrying 842,000 vehicle-miles traveled per day (≈307 million per year). Trucks constitute 6.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 59% lower than on highways. Non-highway congestion (11.2%) runs 46% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 80% of counties in West Virginia. Preston's average driver income exceeds 85% of counties in West Virginia. The driver population here skews older than 13% of counties in West Virginia.
Time-of-Day & Seasonal Patterns
Analytical insight
In Preston County, West Virginia, the peak hour concentrates about 8% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Preston
West Virginia
Average
Difference
Traffic
4,825
7,367
-34.5%
Truck % (Total Traffic)
11.0%
11.0%
-0.4%
Truck % (Highway)
16.8%
15.1%
+11.7%
Avg. Travel Time
33.0 min
30.8 min
+7.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,825 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Preston have higher average income than 85% of counties in West Virginia.
Trucks account for approximately 11.0% of the total traffic mix across all road types, with a significantly higher concentration of 16.8% on highways.
Approximately 48% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Preston County, West Virginia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Preston roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $67,259 - useful context for retail siting and customer profiling.
The average travel time for drivers is 33.0 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 80% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
